Question and Answer sites (like Quora, Yahoo answers, etc.) may bring you targeted traffic if you use it in a proper way. Q&A sites were created to solve people’s problems. Your product or service has the same aim.

You should build relationships and provide helpful, authoritative answers on those sites to get more people clicking through to your site and to gain customer leads. Listen to people on these sites – this is the best way to do consumer research. Develop your Quora answers into detailed articles that will really answer your prospects needs. Improve your business offerings.

7 Tips that Work

1. Chose 1 or 2 Q&A sites to connect with your audience. It’s impossible to write great answers everywhere. Choose several sites and build real engagement there; this will bring more results than hundreds of thin answers on dozens sites.

2. Fill in your user profile. Include a friendly photo of yourself, add your bio, and explain your authority to show that people can trust you. Include a link to your blog or website here.

3. Find your niche. Answer questions you are really good at. You should build authority to drive people to your website. Remember to use WebCEO’s Keyword Research Tool to identify the most effective keywords for reaching your target audience.

4. Give informative answers. Treat Q&A sites as an opportunity to solve a potential customer’s problem. The better you answer, the more upvotes you will get and the more brand awareness you build.

5. Include a link to your website. You should do this only when appropriate. Your answer should be helpful and a link you add should bring value. Forget about blatant promotion, you are here to communicate.

6. Communicate. Engage with Q&A site visitors. Upvote great answers, follow people who are interested in your topics. Show that you’re genuinely interested in developing your credibility. Stop trying to sell and start focusing on leading, influencing and connecting instead.

7. Become an industry leader. Remember that Q&A sites often appear on SERPs, especially now, when Google wants to find the best answer to a searcher’s question. The better your answers are, the more upvotes they get, the more visible they become, and visibility here means branding and potential traffic.

Let’s start building a community on Quora now – follow me at http://www.quora.com/Helen-Vozna.

The post How to Get Traffic to Your Website with the Help of Q&A Sites appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Quora is all about building your authority on your industry topic and building relationships with people who share similar ideas and interests by answering questions. Quora can help you build your online reputation and guide prospects to discover you.

Your aim is to create an inbound marketing strategy that encourages people to discover your product or service online. Quora is the most important platform for this.

How to use Quora

1. Search for content ideas.

Writing high quality content that speaks to your prospects and answers their questions should be part of your marketing strategy. Have you ever wished to get inside your prospects heads to know what they are interested in? Quora lets you do this.

Search for topics related to your industry and you will get a better understanding of the questions your prospects have and the language they use. In a specific industry, as SEO is, we are using professional jargon that may be not be familiar to your prospects. Quora helps you to find out what terms they use to describe their needs.

When you see a question you can answer well, write a short post on Quora and go in deeper detail on your blog where you can link to. Remember to enrich your post with relevant keywords by utilizing WebCEO’s Keyword Research Tool. By carefully selecting keywords that your target audience is searching for, you can improve the visibility of your Quora answer and drive more traffic to your blog.

2. Do competitive and industry research.

Research how your competitors are using Quora. Check how prospects speak about your competitors’ products and services. What are their pros and cons, verses your pros and cons? You may find topics where you can refer to your product. But remember, your answer should add value, don’t just drop a link. As you experience the point of view of potential, you can come up with ideas on expanding your service and improving your products.

3. Manage your online reputation.

You can monitor what people are saying about your industry, product/service and competitors. The best way is to set a Google Alert for the query “Quora the Name of Your Brand.” With timely information, you will be able to step in and respond to a negative review, help your customers if they have questions and thank your loyal clients. Remember that you can private message most members of Quora – this can be a good way to communicate with a prospect privately whose email address you do not have.

4. Improve your website’s visibility.

People ask questions on Quora with the same words as they do on Google or Bing. Your topic-related, full, authoritative answers with good keywords have a good chance of showing up in search results.

5. Generate leads.

Quora allows you to see how many people viewed your answer and, what is more important, you can see the profiles of the people who are following the question. This information is important for you, because these are people who are interested in the question and the topic it is related to. You can now reach out to the followers personally and engage them with targeted offers. This will drive the prospects to your landing pages and convert them into your clients.

The post Why Your Business Needs Quora and How to Use It appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.