Have you ever had the pleasure of watching Mad Men? I am a huge fan of this TV drama series that describes the structure and code of the marketing world of the 1960s and uncovers the concepts of TV, radio and newspaper advertising campaigns and commercials in a fascinating, sticky way. This drama is full of inimitable genius characters. Here we have Don Draper with his hidden split personality, full of secrets, feminism-driven Peggy Olson with her keen desire to rule in a man’s world and many other characters we, marketers, can drive inspiration from. But what I like the most is their feel for marketing, I love the way they put teeth into effective advertising campaigns. Those guys and gals, in real life, wrote a major chapter in the history of modern marketing. I think, every marketer should watch the episode with Don’s Kodak slide projector ad pitch called “Carousel”. Isn’t it brilliant? He pulls on human sentiments but bases it all on his own experience. This helped to add a personal touch to the ad which is essential for today’s marketing approach.

What secret tools and special skills did the old marketing mad men have at hand in the Golden Age of the advertising world of the 1960s?

In a nutshell: guts, experience, creativeness and an office kit. These unalloyed salesmen brought a top flight creative mindset and genius to copywriting. Unlike today’s Internet marketers, they worked in most cases with the real products. They tested them in special test groups, where ordinary people tried, tasted, wore and slept with the products in order to spot the real pros and cons of the product in question. No special technologies were invented or used for an ad creative. The old marketing school required less analytical work and a lot of guesswork. All you needed to provide was one great idea approved by a positive nod of a client. It was the era of superiority of creativeness over accountability.

Fortunately (or unfortunately for particular reasons) we, millennials live in a totally different cyber world where the TV/Radio/Print mass media channels have been largely replaced by digital media. Blogs, Email, Paid Search, YouTube and Social Media are all new ways of driving audience attention and getting them to buy any type of product or service. With an infinite stream of information and big data, digital media has turned out to be a huge challenge for today’s marketers.  With access to more robust data, the Mad Marketing Men have evolved into Math Marketing Men. Data integration, automation, evaluation and optimization play decisive roles on the way to successful digital marketing. The only thing that has not really changed much in marketing is the vision of a customer persona profile. Сatering to what your audience needs has been crucial ever since products turned into brands and buyers turned into nearby consumers. But the methods, tools and skills used to understand, analyze, satisfy and convert people into loyal consumers has become more holistic and tangled. If Donald Draper were to work in a modern digital marketing world, he would have to sign up for multiple digital marketing tool accounts in order to find shortcuts for syncing SEO, Social Media and Paid Advertising campaigns in order to optimize digital marketing ROI.

The helping hand of Web CEO is here to direct you to the most useful and actionable digital marketing tools, most of which are recommended by experts and well tried by some of our in-house marketers.

Project Management Tools

Properly organized workflow and wisely assigned duties will benefit your final digital marketing ROI to a great extent. Try some of these cloud-based project management tools which are basically free.

Redmine is an open source (basic version) bug/task/feature tracking tool for effective digital task teamwork. Read more about the nuances of Redmine usage for project management here.

Asana is free for up to 15 team members. This project management tool is full of useful features for collaborative work under one roof. Multiple projects, task management and tracking, third-party tools integration, individual workplaces, calendars and project dashboards are all available within this one single platform.

Podio is available for free for up to 5 team members. It is an all-in-one collaboration tool that makes project progress transparent and flexible with all content and conversations integrated smoothly.

Pro tip: Don Draper would have greatly elevated his productivity level if he used a simple Kanban productivity system. The Kanban method (board) allows you to simplify project progress by splitting and visualizing it all into upcoming, current and complete tasks.

Market Research Tools

No one can tell you more about your target audience than your potential and current users. Nothing works better here than online questionnaires and surveys. Here are some industry-trusted DIY online tools that can provide you with interactive customizable consumer panel surveys, a huge database of easy-to-target respondents and interpretive reports.

SurveyGizmo is one of the most powerful and affordable survey tools available. With the help of the Survey Build tool you can create 40+ survey question types, which can be customized with your brand, and then sent to respondents via email, social media or embedded in your own site. The pricing is lower than other providers’. The basic membership charge is as low as $25/month.

SurveyMonkey is another leading survey platform that provides you with in-depth real-time market research results. A freemium version is available with 10 questions and 100 responses as the limit.

Samplify is a free market research tool that has a clean and user-friendly interface with easy-to-customize targeting and insightful reports about survey results.

Search Engine Optimization Tools

Every digital marketer should have fundamental SEO tools, which are important for keyword research and analysis, backlink checking, link acquisition, rank tracking, social engagement analysis and competitive benchmarks. All of these integral SEO tasks form the bottom line of a cohesive digital marketing strategy. If you miss any of these tasks, you won’t be able to see the forest for the trees.

Alexa is a great source of digital marketing data with comprehensive visitor traffic analysis, mobile insights, competitor metrics and basic social engagement insights. Membership pricing varies from $9.99 to $799 per month.

Compete is one of the digital industry’s old timers. They provide digital marketing experts with in depth information about your target market and your business rivals. Note that the data provided by Compete is tailored around the U.S market. The most popular solution from Compete is the Compete Pro that allows you to dive deep into your competition research, discover new proven keywords, analyze your website and check your competitors’ referral traffic. The account pricing starts at $249/month (higher than other SEO tool platforms).

Ahrefs is the most powerful and trusted link research platform with the largest index of live backlinks refreshed every 30 minutes (powered by its own search bot!). Ahrefs provides a detailed analysis of the link profile of your site compared to your competitors’ sites, plus data on new link acquisition and lost link tracking.

Google PageSpeed Insights is an open source web page testing tool powered by Google. The tool runs a number of tests regarding your site page performance in order to eliminate issues related to resource caching, assets upload/download size, JavaScript and CSS codes etc. The pagespeed insights of your pages are supplied with DIY SEO recommendations and advice, the successful implementation of which can significantly shorten your page load time and reduce your bounce rate (the page load time should not exceed 3 sec).

The Google Mobile-Friendly Testing tool is coupled with the PageSpeed Insights web page testing tool. It checks your site to see if it is eligible to be included in Google’s mobile search results in accordance with the new Google Mobile-Friendly algorithm factors. This tool is also open source and absolutely free.

KeywordTool.io is a free keyword research tool that provides up to 750+ relevant long-tail keyword suggestions based on the autocompletes of Google, YouTube, Bing and App Store search. Additional data parameters like search volume, CPC and bid competition are available in Keyword Tool Pro accounts (starting at $48/month).

Web CEO is the all-in-one SEO solution. For Don Draper it would be like a universal office toolkit that can be useful for anyone in the office. With this SEO oriented digital marketing platform you can cross out all of the above mentioned tools. If you really know the value of your time and want to run the bridge of your battleship, then Web CEO is what you need. You can conduct industry-level keyword research, technical and content SEO audits with in depth reporting and recommendations on mobile optimization. From there you can do a backlink analysis showing low quality links that you can then detox, after which you can track new link acquisition and spy on the best links your competitors have earned so you can maybe get the same ones from the same places. Add to that deep SERP tracking on 350+ global, local and social search engines (such as YouTube). Then there is the Content Submission Tool, the Site Audit tools, the Internal Links Optimization Tool and other SEO related features. 12 of 14 SEO tools are available for free (no time limits and no credit card required).  One of the unique free features that every digital marketing geek would love about Web CEO would be the ability to brand your SEO reports with your company or clients’ logo and color scheme. You can even host your own white label SEO tools or read-only SEO reports on your own website (via API or CNAME to a sub-domain)! With automatic report mailing, scheduled scanning of multiple projects and batch operation management, Web CEO can keep a modern web agency humming with progress reports that bring in hard cash. Customizable task lists can also be used as a project management tool and reporting system. There is even a great Social Media Metrics tool which will do most of the functions mentioned in the next section. Take this shortcut and start monetizing your SEO with Web CEO.

Social Media Marketing Tools

Google Social Analytics (Acquisition reports) is the first account you should sign up for in order to be socially plugged in! By tracking your social traffic you will be able to measure the progress of your organic social media campaigns. Here you’ll find some critical data on social network referrals, landing page engagement, social conversions etc. This data will help you keep the pulse on the social media performance of your site and identify your most viral content.

Buffer is a content curation and distribution tool that will save you a lot of time. It is a must-have tool for those digital marketers who have multiple accounts and a huge base of followers whom they want to keep updated with the latest information about company updates and industry news.

Hootsuite is a powerful social media management and marketing tool that Don Draper would fall in love with. Use it for the efficient management of your multiple social assets and workflow, collaboration with your marketing fellows and to bring your social media marketing campaigns in line with the time you have to spend on them. At the time of this writing, Hootsuite’s retweets did not include a presentation of the Twitter image of original Twitter posts, but that is a minor issue they should clear up quickly. The tool can be a real social media time-saver.

ManageFlitter is one of a number of nifty tools to use when you are following more people on Twitter than are following you back. Twitter only lets you follow 2000 people before it sets a limit of not allowing you to follow more than 20% more people than follow you back. No matter how popular you become, you may have to use a tool like this to unfollow enough people to keep following those new people who are really interested in your business. For Google+, there is a similar service called Cycloscope that lets you know whom you’re circling but who are not circling you back.

Facebook Page Insights is for the social analytics of your Facebook page. Analyze the engagement, likes and shares and other metrics of your page posts alongside your competitors’ page performance in order to improve your organic facebook reach and outperform the competiton.

Facebook Ads Manager is the essential tool for multiple Facebook ad campaigns management. With the help of Ads Manager you can optimize your ads for better conversion and customize your targeted audience. You can also use pixel tracking to reach the people who are most likely to take action on your ads (retargeting).

Content Marketing Tools

Content is the way to drive peoples’ attention to the product you offer. Statistics show that 90% of all online companies market with content. Don’t become one of the 10% who pull up the rear.

Google Alerts is the best free alert email notifier about the latest news around the web. All you need to do is specify targeted keywords and the frequency of the individual alerts you want to receive in your email. With Google Alerts you can be the first to elaborate around an issue regarding a hot topic, thus increasing the odds of a blog or social media post going viral which can then help you win first page rankings for your keywords.

BuzzSumo is one of the best content generation tools that can help you get new ideas for your future posts, examine what kind of content works best and find new influencers in your niche. Be sure to follow these influencers from your active and now-popular social media accounts.

Quora is certainly the most authoritative Q&A platform showing crowed-sourced expert answers for any topic. You can use Quora as both a content alert forum, a content distribution channel (write answers to questions that relate to your business) as well as a lead generation tool (if someone is asking about where they can find a product that can do what yours does, you may want to pounce). Create a profile, follow all the topics and questions you are interested in + get alerts to your email box about the latest answers. You can use Quora as a content distribution tool by sharing links to your website and blog posts within your relevant and helpful answers.

MailChimp is an email marketing tool that automatically sends regular newsletters and reminders to your customers about industry news, company updates as well as your latest blog posts, special offers etc. With this leading email marketing provider you can easily personalize email templates and send them to the right people at the right time. MailChimp is also great for mobile email marketing.  Remember that keeping in touch with current and prospective users is the easiest and most savvy way to retain active users and stir up inactive ones.

PPC/Advertising Tools

Google AdWords is a paid advertising platform powered by Google. It is a traditional online advertising scheme that makes your ads visible to searchers when they enter relevant queries on Google search. The process of an ad campaign setup is simple. You launch an ad that is attached to your branded or other targeted keywords, set a budget for your campaign and pay Google for every click on your ad.

AdRoll is a cross-platform and cross-device retargeting provider that will help you run multiple retargeting campaigns on the Web, Social Media, Desktop and Mobile. It is a more effective type of advertising than Google AdWords since it reaches the people who have already visited your site and follows them with your retargeting ads onto other websites and platforms.

Taboola is the new word in the search engine marketing world. This tool is the perfect combination of Native Advertising and Content Marketing tools. Instead of spending your budget on less effective paid banners, you’re better off spending your time and money on the monetization of your branded content. Taboola will help you bring targeted highly engaged traffic to your dedicated landing pages, blog posts, infographics or other viral content via third party publisher sites where your content will be featured as sponsored, relevant material. Simillar approaches are offered by Zemanta and Outbrain.

Conversion Rate Optimization Tools

Conversion is at the top of the digital marketing funnel. If you master the subtleties of conversion rate optimization, you will benefit from well converted traffic and high rankings. Your landing pages are the first content assets on which to run A/B optimization tests in order to make changes that can boost your website conversion rate. Here are some tools that will help you.

Clicktale is designed specifically for the analysis of user behavior on your website. Features provided by the platform include Conversion Analytics, Experience Center and Session Replays. The pricing is based on the solution you buy.

Crazy Egg is a great and easy-to-use heat map tracking tool. You will love it because it gives you a view of what areas of your landing pages are more and less clickable. This can help to maximize your optimization of valuable spots with call-to-actions in order to generate more conversions.

Tip: Try to keep your list of essential digital marketing tools to a minimum in order to avoid a tool overload. If you spend more time trying to master a tool than on getting results from it, then dump it like Don Draper would have done.

The post 30 Digital Marketing Tools the Real Mad Men Would Have Wanted appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Are you the one who wants to change or the one who wants to fall behind?

It’s time for our quarterly SEO news recap.  WebCEO has carefully picked for you the hottest news and updates that happened in the fields of SEO, PPC and Social Media.

What’s new in SEO and PPC?

Starting from January 23rd, Google made it easier for advertisers to compare the cost of Google Adwords data with other data in Google Analytics with the help of automatic currency conversion.

The Bing Ads platform continues to improve its competitive ad analysis. On February 18^th, Bing Ads released the Competitive Bid Opportunities feature in its ad optimization toolbox for U.S. advertisers. With this new feature, Bing marketers will be able to see the number of keywords that their ads could show up more often for in comparison to their competitors’ ads.

On March 11^th, Google announced a new report in the Google Webmaster tools called the Blocked Resources report. Now, every webmaster can see the list of CSS, image or JavaScript resources that are not accessible for GoogleBots because of being blocked. Besides, now, when you use the Google Fetch and Render tool you are provided two side-by-side screenshots of how your page is seen by Googlebots and by a typical user.

At the beginning of March an SEO rumor started to run that Google is working on a new ranking algorithm based on a site’s truth score instead of its popularity score. This means that in the near future websites that host contradictory or “false” information will be ranked lower than those that have established trust with Google.

On March 16^th, Google announced the release of a new ranking adjustment aimed at better handling of doorway pages in search results. It is considered to be a red flag for website owners and webmasters to build multiple doorway pages in order to maximize their search footprint.

During the last three months, Google has been strongly advising webmasters and website owners to make their sites mobile-friendly for the sake of a better mobile user experience. They have pointed to an upcoming Google Mobile-Friendly Algorithm release. To make mobile optimization easier for us, the Google team keeps on developing its Mobile-Friendly Testing tool, Mobile Usability report and step-by-step webmaster guides. Before it is too late, jump to the WebCEO Mobile Optimization reporting tool and fix all the mobile usability issues you have in order to get your website ready for a mobile-friendly ranking boost.

What’s new in Social Media?  

Facebook is considered to be the most powerful social media platform for communication and business promotion. It continues to walk the talk by adding new features and tools for a better user experience from both personal and business page owners.

One of the latest updates (January 7th) on Facebook, for marketers and business owners, was the incorporation of additional call-to-action buttons at the bottom of business page covers. At the moment, 7 call-to-action options are available:

On January 27^th, Facebook updated its advertising platform by adding conversion lift. Conversion lift works as a kind of A/B testing and helps to measure the impact of Facebook ads on the bottom line of your business. Then, in the middle of February, the ad relevance score and product ads were added to the Facebook Ads.

On March 13^th Facebook informed us about acquiring the top shopping search engine, the Find. Facebook explained that the goal of the acquisition was to improve the quality and relevance of ads for users.

On March 17^th it was announced that those who use Facebook for communication or freelance soon will be able to send or receive money via Facebook Messenger in an easy, no-cost and secure way. Speculations are that the payment system within Facebook won’t become popular among users because of a potential lack of trust of users in the social network. Learn about how marketers can use some of the newly added features on Facebook.

On March 2, Google declared the official death of Google+, sorry, its reorganization (LOL).  Google+ will never be the same again. It will roll into Google’s Photos and Streams product.

Another major event in the social media world is the announcement about a Google-Twitter partnership. On March 20^th, it became known that Google and Twitter reached an agreement about providing the search engine giant with access to Twitter’s stream, Firehose. This means that Google will now be able to index the huge number of tweets (9,000) per second in order to provide users with timely global information. In the past (2009), Google and Twitter used to work together and started the so-called Real-Time search on Google, but the partnership ended in 2011. Let’s see how long their partnership will last this time.

These are the biggest updates of the first quarter of 2015. Remeber, the best way to improve your marketing strategy is to keep up with the changes digital marketing brings.

The post Digital Marketing News Recap: What Is New in SEO, PPC and Social Media? appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Twitter now shows protected tweets in its search results. But don’t worry, not all users will see them. These tweets will be shown only to the user who has the protected account, and to that user’s followers, according to a recent tweet from Twitter.

“If there’s a small website that you think should be doing better in Google, tell us more,” – asked Matt Cutts recently on Twitter. Google notices this survey will not affect rankings, they just want to know about small qualitative websites.

Since the beginning of August the only way to submit a reconsideration request to Google is if there is a manual action in the manual action viewer in your Webmaster Tools account. Recent Matt Cutts released a video explaining this. He says Google receives about 5,000 reconsideration requests per week through Google Webmaster Tools. Google reviews each reconsideration request and responds to almost every one.  Now they hope to reduce the number of warrantless requests they have to answer.

To effectively manage your online presence and keep up with such changes, consider exploring WebCEO’s suite of Online SEO Tools, which can offer valuable insights and help in optimizing your website’s performance.

If you manage multiple AdWords accounts for your business, you will be glad to know that Google announced cross-account conversion tracking and search funnel reporting. With Cross-account Conversion Tracking, you can now measure conversions across all your accounts with a single tag. You just need to create one snippet of code to use across all of your accounts and ensure a conversion is counted just once across accounts.

And one more improvement from Google: They’ve heard users feedback and made AdWords Test Accounts easier to manage and accessible via the User Interface. If you have an existing test account, you may continue using it as well. And now all test accounts are designated with a prominent red “This is a test account” label.

The post SEO News from Matt Cutts, AdWords and Twitter appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Google.com went down on Friday afternoon around 3:50pm PT for about five minutes. Google says you can follow their dashboard for more information about Google services: http://www.google.com/appsstatus. What’s interesting is that, for the 5 minutes that Google servers went down, web traffic fell 40%.

You can now download the latest version of AdWords Editor. The new version supports upgraded sitelinks for enhanced campaigns. With the enhanced campaigns you can include additional details for each sitelink.

Google has updated its Google Map app for iOS and Android devices with a new local ad view. The ads now appear at the bottom of the screen.  In addition to the standard title and ad text, the ads include the car icon link to get directions. From the “more information” view users can “Get location details,” get directions, click-to-call or click on the ad headline. If you want to run ads in the Google Maps app, set up location extensions in your AdWords campaigns (or set up an ad in AdWords Express) and set your campaign to show on mobile devices.

Finally Google has now added a new feature to Google Webmaster Tools that shows you if your website has been the subject of a manual webspam action. Manual webspam actions occur when a Google employee reviews your site and finds any Google Webmaster Guidelines violations. To check if your site has been reviewed and affected, just go to Google Webmaster Tools, click on the “Manual Actions” link under “Search Traffic.” It should say “No manual webspam actions found.”

Remember to use WebCEO’s Website Audit Tool to optimize your site for search engines and prevent any actions that could harm your website’s ranking.

The post SEO News of the Week: Google AdWords Editor Improved, Google Map app updated appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

You should have noticed an announcement on the Google AdWords Keyword Tool interface. It says that, in the coming month, the External Tool will no longer be available and you should use the new Keyword Planner instead.

The new Keyword Planner tool gives data much like the External Keyword tool did but there is one big improvement – it includes searches done within specific geographic areas. If you are into local search, you will appreciate the new tool and we hope some new features will be added before the old External Keyword tool is retired.

The Keyword Planner interface will take some time to get used to, for those familiar with the External Keyword Tool.

What is different in the Google Keyword Planner

1. Three ways to research keywords

The Keyword Tool provided a single interface to accept keywords and return keyword data, the Keyword Planner gives you choices, as follows.

• Search for keyword and ad group ideas. Here you enter a keyword or phrase, the URL of a landing page and/or an AdWords category, and the Keyword Planner will return some potentially relevant keywords. This is the best option if you do not know where to start.
• Enter or upload keywords to get estimates. This option allows you to paste in or upload a list of keyword phrases. Use this option when you know exactly which keywords you’re targeting. The tool will return the average monthly searches, competitive score and average CPC for each phrase without identifying additional keyword phrases.
• Multiply keyword lists to get estimates. This option takes lists of words and combines them in every conceivable way to generate a list of possible keywords. You’ll also get the average monthly searches, competitive score and average CPC for each phrase without identifying additional keyword phrases.

Additionally, consider using WebCEO’s Keyword Research Tool to discover the optimal keywords for your niche and boost your website’s rankings.

2. Search volumes segmented by month

One of the best features of the new Keyword planner is the ability to see monthly search trends over the last 12 months.

To see a graph depicting monthly search trends, roll your mouse over the graph icon to the right of each keyword. Whilst similar data is available in Google Insights, it’s very convenient to have this functionality in one tool.

3. Average search volume displayed by city, region or country

The feature that all local businesses like is the ability to target by city, region or country rather than just country. This is a real benefit for local SEO and PPC research. You can also see global search volumes by targeting all locations.

4. Average CPC data more accurate

Unlike the Keyword Tool, the Keyword Planner displays CPC data by default. And Google claims that this data is more accurate compared with the ‘approximate CPC’ data in the Keyword Tool.

Since the Keyword Planner is here to stay, it’s better to get used to the interface before the Keyword Tool disappears.

The post New Google Keyword Planner To Replace the AdWords Keyword Tool Soon appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Google says they are unifying all their AdWords display tools in one easy and streamlined location. The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner are now moved to the new Google Display Planner. Google says this will let you add all the keywords, placements or other targeting ideas you choose directly into your campaigns with just one click.

Google updated the link schemes document under their Webmaster guidelines. Link building is getting even tougher. Now massive article marketing and guest posting campaigns with keyword-rich anchor text links are no-no. Google is also against links with optimized anchor text in articles or press releases distributed on other sites. To navigate these changes and ensure your backlinks align with Google’s guidelines, WebCEO’s Backlink Checker can be an invaluable tool. He can help you analyze the quality and relevance of your backlinks, aiding in the adaptation to Google’s evolving standards.

Twitter is finally rolling out kind its version of “universal search results” on Twitter.com.

There are three primary changes to Twitter.com’s main search results panel:

• Accounts are now mixed into the search results.
• Photos are now showing as search results.
• There’s also a new Photos tab on the left, joining the “Results” and “People” filters.

The post SEO News: AdWords, Link Schemes and Twitter Search appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Bing announced that a new “Search by License” feature is available now in Bing image search. This feature has six different filters: 1. All, 2. Public domain, 3. Free to share and use, 4. Free to share and use commercially, 5. Free to modify, share and use, 6. Free to modify, share and use commercially. Now you can easily find an image that that will best serve your needs without manual sorting. Moreover, you can easily monitor your rankings in Bing with WebCEO’s Keyword Rank Tracker.

Google Analytics started to roll out a new AdWords integration infrastructure for advertisers. The new integration is laying a foundation for adding new AdWords dimensions quickly – such as Ads – and paving the path for a rich set of reports such as enhanced campaign bid adjustments and Google Display Network targeting settings.

The Bing Ads platform will be available in Windows 8.1 Smart Search which was released last week in the Windows 8.1 preview. Now, with a single campaign setup, advertisers can connect with consumers across Bing, Yahoo! and the new Windows Search with highly relevant ads for their search queries. Bing Ads within Windows 8.1 Smart Search allow advertiser campaigns that are already participating on the Yahoo! Bing Network to automatically be eligible to be shown without any additional setup.

Google has organized the Webmaster Tools features in groups that match the stages of search: crawl, Google index, search traffic, search appearance. Google also finally added the ability to access the administrative functions to a gears icon at the top right of each profile.

And do not forget to help a little alien, whose UFO crash-landed on Earth, to return home in the Google Doodle that marks the 66th anniversary of the Roswell UFO incident.

The post SEO News of the Week: New AdWords Integration, Better Organized Google Webmaster Tools and Bing’s New Image Search Filter appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

The Google Panda Dance is a new SEO term coined last week. It was created after Matt Cutts announced that the Panda algorithm will be updated every month, but that update will be rolled out slowly throughout the month. So now Google will run the update on a particular day and then it will push out that impact over 10 days or so throughout the month. So, make sure to monitor your search engine rankings using WebCEO’s Keyword Rank Checker to mitigate any adverse effects from the update.

Spring cleaning continues: Yahoo has shut down of one of the web’s oldest search services. Good bye, AltaVista (a surge of nostalgia here). AltaVista launched way back in 1995 and will be shutting down on July 8th. You can see the full list of retired Yahoo projects here.

Google has announced the Adwords Keyword Tool will be replaced with the new AdWords Keyword Planner. This tool combines data from the Keyword Tool and Traffic estimator. Now you will need to login to your AdWords account to access Keyword Planner.

By the way, what is your new favorite RSS-reader? We’ve tested almost everything possible and adopted Feedly.

Yahoo! Search Alerts for Web Search, Images, and Video have been launched. Now you can receive email notifications whenever web content, images or videos are posted online related to your specified topics (currently available on Yahoo Search in the U.S. and coming soon world-wide).

Google has announced the beta release of AdWords Review Extensions. This feature allows advertisers to include blurbs of third-party reviews in their search ads. Currently, review extensions are available globally in English only. We think this feature will be really useful for local advertisers.

Google introduces the Google Consumer Survey. This tool allows you to ask users directly whether they are satisfied with your site with just one line of code. To set up the survey code, go to Google Consumer Surveys and get your code snippet.

The post SEO News of the Week: Panda Dance, Spring Cleaning, New AdWords Features appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

The new and improved Google Places for Business dashboard is now available for new signups in the USA, UK and Ireland. If you are an existing Google Places for Business user, do not create new pages for listings that already exist, just continue using Google Places for Business or Google+ as you were.

Foursquare has added new search filters that allow Android and iOS users to make very specific searches, filtering by price, locations where users have or haven’t checked in before, locations ‘friends have checked in’, if a location is ‘open now’ and if a location is ‘offering specials’.

Google now lets you search for your photos. This works only when you are logged into your Google account and have photos and/or friends with photos in your circles. To try it out, sign in and search for “my photos” or “my photos of food”. You can also try out this feature on Google+ Photos.

Keeping up with these changes and optimizing your SEO strategy accordingly is crucial. WebCEO’s Online SEO Tools can help you adapt to these updates, ensuring your SEO tactics remain effective.

Google continues to ask people to help them remove spam websites from the SERPs, if you still see spammy websites coming up in the Google search results, let Google know.

Google has introduced a new version of AdWords Editor. The latest version of AdWords Editor gives you more ways to make bulk changes to your enhanced PPC campaigns. In addition, keyword performance metrics in Display Network campaigns are available on the Keywords tab. Performance statistics by targeted location are available in the Locations tab; and audiences, placements and topics stats in Editor now reflect the data you see in your AdWords accounts.

The post SEO News: Local SEO, Google Penguin and a New AdWords Editor appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.