Hello WebCEO readers! We want to acquaint you with Martin Suttill, CEO at Data-Driven Agency 54 Solutions. 

SEO agency case studies are critical for any marketing employee to learn from in the 21^st century.  Meet Martin Suttill from 54 Solutions!

Let’s get it started! 

GETTING WISE TO 54 SOLUTIONS

Allen MacCannell: Hello Martin. We’re happy that you have agreed to take part in our project.

Martin Suttill: Hi Allen. Thanks for having me. It’s always a pleasure to share experiences and learn how other experts work, study some techniques and, maybe, innovate them and apply. This is good training!

A: You’re definitely right. Inspiring examples should never be missed. Let’s start with the basics: how long have you been working as an SEO agency and in the SEO niche specifically?

M: We have been in the SEO game for over 5 years. 

Regarding our company… We aren’t just an SEO agency; we are a Data-Driven Agency. We are primarily focused on web development and are experts in building SEO friendly sites that convert. We build sites and measure their performance over time to see how we can help them improve their conversions. 

A: What sides of the business workflow do you usually work on? 

M: This means that we need to look at the whole picture: Development, Analytics and Marketing. SEO is obviously a big part of that. If you can’t be found on Google, how are you going to make a sale? 

A: As I see, your target client area has extended over the years. Now you work globally, right?
M: Exactly. Our client base now spans the globe from Europe to the US and from South America to Australia.

A: Your company has an interesting name: 54 Solutions. Could you decipher it please?

M: That’s a common question we get from our customers on a regular basis. +54 is the dialing code in Argentina, where we started operating. And Solutions stand for digital solutions we offer to our customers.

GETTING INTO THE COMPANY’S EXPERIENCE WITH WEBCEO

A: Do you remember your first steps in the niche? Specifically, your “tool experience”: did you start with a few tools for different purposes or with an all-in-one SEO platform?

M: We started with a variety of tools, from Google Webmasters, to Moz, Ahrefs and Majestic. Now we just use WebCEO and sometimes Ahrefs. We chose WebCEO because it’s a great all in one tool, which includes Moz and Majestic ranking factors.

A: And when was the first time you started using WebCEO? 

M: We first started using WebCEO in June 2018

A: Two years are quite enough time to see if a platform suits your business and way of operating. How does WebCEO help you with your work?

M: It helps us to get a quick overview of the problems a client might be experiencing. We use the site audit tool to quickly find major and minor problems. It helps us gain insights into why our competitors are ranking higher than our client sites, and then see how we can improve and outperform them. 

A: Speed is indeed important. The quicker you draw an optimization plan, the better the actual optimization goes. However, often enough one conquers issues that are not a one-click deal and require several steps to be solved. What quickly fixed issues do you find using the WebCEO platform? 

M: We have solved many problems with the software:

1. Technical issues on client sites;

2. Broken links;

3. Toxic links.

These damage user experience, ergo, rankings will go down as well. With WebCEO, we have found a solution to find, fix and track for more of them. After a while,  we know what side of our client’s website needs the most protection. 

A: What is your favorite tool/feature in WebCEO? 

M: Our favorite feature is the white label client dashboard, so clients can log in and see how their site health is, plus how their site is climbing the rankings depending on the keywords. 

Top 3 tools:

1. Site Health

2. Backlink Health

3. Keyword Research

A: When one chooses a specific SEO platform, we expect it to give us some advantages in contrast to some other on the list: better efficiency, a broader set of tools, exclusive features, price and great scan speed. Is there anything special in WebCEO that helps your SEO team save time and costs and be more effective?

M: WebCEO helps us save time & money by being able to automate reporting and repetitive tasks. This helps us concentrate on other important things to optimize and implement, thus the work is more efficient. 

A: Which WebCEO tool really helped your agency grow?

M: The leads tool is quite useful to capture new clients, so I guess that tool.

A: What do you find unique about WebCEO?

M: Great customer service. The team always responds quite quickly to any requests.

Great customer service. The team always responds quite quickly to any requests.

GOING INTO THE UPS AND DOWNS AND HELPFUL PROFESSIONAL ADVICE

A: As you have said, your company covers not only the SEO side of a website but also Development, Analytics and Marketing. These require a lot of time and tasks to complete before succeeding. Which SEO tasks eat up most of your team’s time?

M: Deep technical audits and site fixes usually are the most time-consuming.

A: You work with SEO reports and send them to your customers a lot. Could you please tell us more about it?

Indeed, we do send out reports to clients, every month we send them a PDF report to show the progress made on their sites or any problems that we may have noticed that need to be fixed. As mentioned previously we also give clients access to a dashboard which really gives them an interactive experience. 

A: With so many clients, how do you keep an eye on their profiles?

We use project management software to make sure we are in control. 

A: Having so much work, have you ever missed deadlines? And can you give our readers some advice on how to keep things on time?

We rarely miss deadlines, and if we are going to miss a deadline, then we give the client plenty of warning to manage expectations.

As to advice: it’s important to have a clear understanding of the site and the task at hand before committing to deadlines. You need to see if you are going to implement the changes required to a site or if your client has an IT department that will implement the changes. We find that with large companies that have their own development teams, they are usually the bottleneck as they often have other priorities. 

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

Look at your competitor backlink profile for a specific URL that they are ranking for, then try and get the same or better backlinks. Improve your content and try and use the correct schema markup or rich snippets. This should get you a better ranking than your competitor.

A: What SEO tools are a must for you/for any SEO specialist?

M: The Google Marketing Platform is one of the main tools, so here we use Google Search Console, Google Analytics and Google Ads, we use these a lot for research and site health etc. Of course now with WebCEO, we can see all of this inside the one platform, but we still rely on the other tools if we need to dig deeper into certain insights. 

A: Now give our readers a professional tip, please: how often do you recommend SEO & technical audits? 

M: We usually scan once or twice a month, any more than that you don’t see any real change where you can take actions that will make a difference.

A: Tell us about your most recent success, please.

Recently we have 2 great success stories:

1. We had a large site transfer from one domain to another, where we used WebCEO to help us control the transfer and also assure that the client remained in the top spot in Google UK for their keywords.

2. In Peru, we helped a large retailer (Promart) position their eCommerce site for a select range of keywords and got 90% of 200 keywords to rank in the top 3 spots in Google Peru. This has helped them increase their organic reach and conversions by at least 30% in the last 12 months.

A: Our humble congratulations for such great results! However, success inevitably goes hand by hand with hardships. What challenges did your Digital Agency face?

M: Our biggest challenge as a Digital Agency has been getting clients to understand the need for good original content and to focus their marketing efforts on specific niches. Once they understand that, the rest is simple as they soon start seeing results.

A: And one last question: what is your agency like now compared to how it was when you started?

M: Well, when we started we were 2 people, we are now a team of 6.

A: Thank you for contributing your time to this interview!

READ MORE:

•  An Israeli SEO Agency Success Story

•  SEO Agency Success Story: 198 Top 5 Google Positions in 1 Month

•  SEO Team Grew to One of the Top Digital Marketing Agencies in Canada

The post How to Run a Digital Marketing Agency in Europe and South America in 2021 appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Please welcome Lior Kahan, Founder and CEO of SEO CREATIVE, a partner in several digital ventures, and a lecturer and consultant to companies and organizations in the field of digital marketing and advertising.

We can’t change the direction of the wind, but we can adjust our sails to always reach our destination.

Lior works with big retailers and tells us how WebCEO helped him in SEO missions.

Allen MacCannell: Hello Lior. It’s great to have you with us today. Let’s start with the basics: how long have you been in the SEO niche and what challenges did your Digital Agency face?

Lior Kahan: Shalom Allen. I was delighted to become a part of your interview series. I’ve been a marketer since 2000 and an SEO leader since 2006. SEO Creative was established in 2010 and, since then, the biggest challenge for us as a Digital Agency has been to keep all teams as up to date as possible technologically. I started using WebCEO five years ago. The reason to change the SEO tools provider was pretty simple. I was looking for “one system to rule them all”. SEO projects are built from a tremendous number of tools and expertise. To be an expert you must catch up with all the digital evolution in general and with Google tools in particular. Luckily, WebCEO combines it all. 

I was looking for one system to rule them all. To be an expert you must catch up with all the digital evolution in general and with Google tools in particular. Luckily, WebCEO combines it all.

A: We are happy to see you satisfied. Now, share some words about your company please.  

L: SEO CREATIVE is an advertising agency that develops smart web marketing solutions from the strategy stage, to practice and measure the effectiveness of digital activities. 

A: A lot of big agencies go for the international market. Some of them concentrate on specific territories. Do you serve clients in your area, or do you cover clients from different locations? 

L: We serve global and local companies where the headquarters are based in the US, UK or Israel.

A: How does WebCEO help you with your work?

L: When I started using WebCEO I felt right away ‘the WOW impact’! My employees were able to start working with very high standardization and specific work methods. Tasks such as keyword competitive analysis which integrate many research tools become very accurate and easy to handle. Tasks such as tracking site performance metrics, like search engine rankings, have become clearer and more frequent. I adjusted the tasks and reports to fit my philosophy for SEO as well as create complex work plans for each of my projects and employees.

The monitoring and reporting system provides transparency, which is highly valued by our clients, and greatly facilitates the professional management work of my SEO and Account Management teams.

A: You have been using the WebCEO tools for 5 years so far. How exactly did WebCEO help your SEO team save time and money?

L: As I said before, we were looking for a system to rule them all. And your company has given this to us. The capability of WebCEO to cover a lot of fields and efficiently work with different tasks without needing to use other tools was exactly what we needed. Also, your reporting system deserves praise.

A: You mentioned SEO reports. Could you please tell us more about your relationship with them?

L: Transparency and collaboration are fundamental values in our company. WebCEO’s reporting system allows us to tailor the reports to the dimensions and requirements of our customers and share them easily.

A: Have you tried other SEO platforms? What was the decisive factor that made you choose WebCEO?

L: Yes, before WEBCEO was fully functional in our company, we used most of the Google tools as well as tools such as MOZ, ahrefs, Screaming Frog, semrush, A1 and many more. We still use many of these tools but on the margins because the WebCEO system provides us with an umbrella solution that integrates many of them and thus also saves us time and money.

A: What are your top 3 most used WebCEO tools?

L: The most used WebCEO tools are Keyword Research, Technical Audit and SEO Analysis. I get to see the websites I promote from all possible directions and adjust the work plans and work method that I have developed with my teams over the years

GET INTO SEO CREATIVE’S UPS AND LIFEHACKS

A: Our readers like inspiring stories and examples to follow. Can you tell us about your most recent success?

L: One of the biggest retailers in Israel for cellular phones, accessories and gadgets has been active since 1994 and offers an insane variety of products and services. They started working with us, on their website SEO performance, six years ago and since then:

1. the organic traffic growth, year to year, has presented a 140% increase (with no increase of SEO expenses)

2. organic SEO-related traffic is now 49.33% of the website sales turnover

3. their website has come to be their most profitable branch

Here is one month’s worth of Traffic:

A Competitor Comparison report helps us analyze our efficiency

A: I think many companies would envy such results. Our sincere congratulations on your success! When you work on specific projects, which SEO tasks eat up most of your team’s time?

L: Employee management, creation of regulated work processes, systematic and meticulous tasks. Most time-consuming tasks have not been an issue since the moment I implemented the WebCEO system within the company.

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

L: Systematic work practices are the only way to see a steady growth in traffic.

The User Manager and User Role Manager helps control the work:

The Scan Limit Profile helps control the cost:

A: Thank you for contributing your time to this interview.

READ MORE:

• The Italian Style of Doing SEO: Experience with the Details
• Business Growth in South America in 2020: a Digital Marketing Agency Thrives
• SEO Agency Success Story: 198 Top 5 Google Positions in 1 Month

The post An Israeli SEO Agency Success Story appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

We are continuing our circle of interviews with our clients and experts in the SEO niche. Meet today’s SEO specialist Lorenzo Spinosi, CEO & Digital Marketing Strategy Consultant at Spinosi Marketing Strategies s.r.l.

Lorenzo kindly shares his early experience in the niche, tells how he does SEO for big companies, gives some professional advice and explains how WebCEO helps run his business! 

GET ACQUAINTED WITH LORENZO SPINOSI

Allen MacCannell: Ciao Lorenzo! Thanks for being with us today! We are proud to interview such an expert! Can you say some words about your company? I’m sure our readers will be curious about the workflow of one of their colleagues. 

Lorenzo Spinosi: Ciao Allen! It was nice to receive your offer, and, honestly, how could I refuse it! Thanks for the kind word. Spinosi Marketing Strategies is a marketing consulting company on the Adriatic Coast in Roseto degli Abruzzi, Italy. We provide strategic consulting for the digital marketing transformation of companies, encouraging the construction of brand strategies and operational marketing tools, including SEO, which are really effective for any company’s growth. We support companies with long-term development projects, providing services with a high rate of technological innovation and always in line with their level of development.

A: Your company covers a lot in terms of the whole marketing sphere. Now, let’s dive into history. Do you remember your first steps? Did you start with a few tools for different purposes or with an all-in-one SEO platform?

L: Our team initially approached SEO by working with different tools and performing a lot of “manual” analysis operations, which WebCEO later improved upon.

A: It’s a pleasure to hear this. How long have you been working as an SEO agency?

L: We are consultants with “DNA” in digital transformation and for 9 years our focus has been on the use of strategic marketing and operational marketing tools, including SEO tools, to increase the competitiveness of client companies in different sectors.

A: Nine years is a lot of time. I bet, you have experienced a lot on your SEO path. Tell us from your expert point of view, which SEO tasks eat up most of your team’s time?

L: From my experience, SEO tasks that eat up most of our team’s time are:

• the search for interesting keywords for the client’s business;
• the search for interesting domains from which to acquire backlinks.

LEARN ABOUT LORENZO’S EXPERIENCE IN WORKING WITH WEBCEO

A: You are a long-term WebCEO client. When was the first time you started using WebCEO? What SEO tasks have you solved with this platform?

L: We started using WebCEO in 2015. 

The platform immediately made it easy to find and manage a basket of keywords relevant to our clients’ businesses, identify their positioning and dangerous organic competitors.

Also, WebCEO helps us in the daily monitoring of the SEO projects we manage. The service allows us to know about innovative algorithm updates and the latest Google My Business integration allows us to manage and monitor the local positioning of our customers and their local competitors.

A: After so many years in the SEO niche and in our service, how do you think – what SEO tools are a must for you/for any SEO specialist?

L: Definitely tools that integrate SEO on-page and off-page, such as Rank Tracking, Keyword Research, Internal Links, Backlink Checker, Competitor Backlink Spy, Technical Audit and the Landing Page SEO tool with its Keyword Placement Maps. Auditing for common SEO issues is easy with WebCEO and it’s great to have integration with Google Analytics, Google Search Console, GMB and Google Ads.

A: What are your top 3 most used WebCEO tools?

L: The 3 most used WebCEO tools are My Site Rankings, Dangerous Competitors and Keyword Research.

A: Which of the WebCEO tools have really helped your agency grow?

L: The WebCEO tool that really helped our agency grow was the accurate Keyword Research tool and the valuable insights and corrections that WebCEO provides in SEO Analysis.

A: You definitely send SEO reports to your customers. Could you please tell us more about that?

L: On a monthly basis we provide our customers with SEO reports on site positioning for their projects along with a comparison with their competitors’ positioning.

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

L: Thoroughly analyze the market and the positioning of competitors to provide quality content relevant to users’ search intentions.

A: As is known, budget and time are key aspects in any business. How exactly did WebCEO help your SEO team save time and costs?

L: WebCEO helps our SEO experts to accurately identify the most interesting keywords for client websites with the goal of using them to reach the top positions on search engines. In this sense it provides our SEO team with many valuable insights and corrections to achieve the goal.

DIVE INTO THE VERY PROCESS OF SEOING

A: Let’s start with the most interesting part. You are an expert in the niche. Tell us about your most recent success, please.

L: Among our recent successful SEO projects are RDB Italprefabbricati and SIM Immobiliare.

RDB Italprefabbricati is the market leader in the design and supply of prefabricated sheds for every purpose of use: industrial sheds, commercial buildings, and logistics and tertiary use. Intense SEO activity allowed the positioning of the website for keywords of interest to its competitors on the first page of Google. For “Capannoni prefabbricati” (2.900 searches per month) RDB Italprefabbricati is now eighth on Google Italy.

SIM Immobiliare is a real estate agency in Novara (TO), Italy, which since 1992 offers a multitude of services to those interested in selling, buying and renting houses in Novara and its province. With WebCEO we have been working on a local SEO strategy that has made it position on the first page of Google. For “Agenzia immobiliare Novara” (1.000 searches per month) and other topics on Google Maps it is the first agency positioned.

A: With so many clients, how do you keep an eye on their projects?

L: A good practice is to plan the daily monitoring of customer projects on a set objectives. It is advisable to monitor the positioning of the site every day and understand any fluctuations compared to competitors

A: Do you serve clients in your area, or do you cover clients from different locations? 

L: We cover clients from different locations thanks to WebCEO tools, including the Google My Business tool, that allow us to develop effective Local SEO strategies for our clients.

A: Have you tried other SEO platforms? What was the decisive factor that made you choose WebCEO?

L: We tried other SEO platforms but the decisive choice fell on WebCEO because it is a complete platform that allows us to easily take care of on-page and off-page SEO features.

A: What tools did you use before your team migrated to WebCEO? What was the reason?

L: The tool we used before our team migrated to WebCEO was SEOZoom. SEOZoom does not include all WebCEO tools.

A: What do you find unique about WebCEO? 

L: In addition to the features described, our SEO team considers the WebCEO software extremely useful for the management of projects in different languages.

Our SEO team considers the WebCEO software extremely useful for the management of projects in different languages.

The post The Italian Style of Doing SEO: Experience with the Details appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Emiliano Elías and his team at ADBOT Digital Marketing Agency. All image rights belong to the owners.

Do you remember what SEO was like years ago? What tools did specialists use and how did their workflow change? We continue our cycle of interviews with SEO specialists who have been building their businesses and withstanding changes in the SEO niche for many years.

Today we will acquaint you with Emiliano Elías, SEO Director & Co-Founder at ADBOT Digital Marketing Agency in Buenos Aires, Argentina. Emiliano lends his experience as an SEO specialist, shares some tips & tricks of how to do SEO, what to bring your attention to during the working process and how to meet all deadlines.

Allen MacCannell, WebCEO’s VP Sales & Partnerships, had the honor of conducting this interview.

GET ACQUAINTED WITH EMILIANO ELÍAS

Allen MacCannell: Thank you for making time to tell us about your SEO experience and give some advice to other SEOers who have just started their way in this niche. How long have you been working as an SEO agency?

Emiliano Elías: It’s a pleasure to participate in this interview. I’ve been working for 7 years as an agency, and as a whole I’ve been a part of the SEO niche for 18 years.

A:  That’s impressive! Your experience is considerable. What is your global mission?

E: Be the best we can be when trying to help our clients understand and achieve their goals, while providing helpful information for their businesses (and I’m not talking only about SEO here).

A: Eighteen years is a decent period of time especially for such a field. The SEO niche has seen a lot of changes and is now much different than what it was even five years ago. Do you remember your first steps? Did you start with a few tools for different purposes or with an all-in-one SEO platform?

E: Yes! We once used Excel and macros to get information from a statistics tool that generated HTML reports from the log files from the server, and we had to parse the information in order to make our reports. There weren’t many tools back then, or at least we didn’t know them. So we had to do most of that manually. Then we started using WebCEO for some reports.

TIPS & TRICKS TO OPTIMIZE YOUR WORKING PROCESS

A: SEO specialists use specific software, a list of tools he or she has used over time. What other SEO tools are a must for you which you can recommend other SEO specialists?

E: Screaming Frog is a tool I use every day, and it is very good when you know how to use regex in it to get information. We also use Google Spreadsheets a lot. Google Data Studio is used for some reports.

A: Website optimization is not a matter of several minutes. The whole process embraces a lot of stages as well. Respectively it can eat up a lot of time. Which SEO tasks eat up most of your team’s time?
E: Strategy and planning. Then documentation.

A: Having so much work, did you ever miss deadlines? If you did, what advice can you give to SEO Agencies to avoid the pain of missed deadlines?
E: Yes, of course. Proceeding from my experience, I think taking good time to plan strategy, define goals, tasks and task assignees helps a lot to make a clear roadmap for the team and also for the client. Also I would advise anyone to talk to their clients regularly. Communication is key to finding out what might come in the near future that might need changes on your side (a restyling of the site, a new platform, migration, etc).

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?
E: We always say to our clients that they should not confuse their goals with the medium. The goal can’t be a ranking. The goal has to be something else, something more business related (a sale, subscription, signup, lead or even a visit). The medium we have to achieve that goal is via better rankings. So my main “hack” is to focus on keywords that show intent aligned to your goals. Generic keywords tend to have higher search volume but don’t provide enough intent. There needs to be a balance between the intent, the keyword (generic / specific) and the goal defined with the client.

A: Going deeper into SEO questions, can you give a professional tip on how often to do SEO & technical audits?
E: How often do you usually schedule reports? We have all our reports run twice a month to have a good sense of what is happening. It doesn’t make much sense to have reports run everyday (unless your wallet is infinite) because SERPs don’t change much that often. We have the reports set to run on the 7th and 21st of every month because everyone else runs on the 1st and 15th of every month and sometimes you get in a long queue before your reports start to run as scheduled.

A: As a digital marketing agency you would rather work on multiple projects simultaneously. Tell us about your most recent success.
E: The most recent success is a client that operates in Colombia. They offer cloud-based accounting software for SMBs. When they approached us, they told us that in 6 months there would be some changes regarding electronic invoices (they would become mandatory for SMBs), so they wanted to rank for those keywords as their tool provides the ability to generate those electronic invoices and there weren’t many competitors then. We started to work very closely with their marketing and development team and, within 4 months, they were ranking TOP 5 for most of the keywords, conversions went up, sales went up, and we are now expanding to other areas of interest with them.

A: No sphere offers quick and easy success. The SEO niche is especially far from this because we have a lot of circumstances to adjust to. What was the most remarkable challenge that your SEO Agency faced?
E: I think building a team of people that share the same philosophy, responsibility and ethics and even enhance those values for the rest of the team is one of the most remarkable challenges that we face. Today I can say we have a great team of professionals, but it was hard to get there. And there is always room for improvement in this aspect of course.

I think building a team of people that share the same philosophy, responsibility and ethics and even enhance those values for the rest of the team is one of the most remarkable challenges that we face.

A: Time flies; everything changes. What is your agency like now compared to how it was when you started?

E: When we started 7 years ago it was me and my partner. Now we are 10 people, we have different roles, we focus more on the larger SMB companies, we have a lot of partnerships with other big agencies where we provide SEO support for their clients… basically everything is different.

LEARN WHY PEOPLE PREFER TO WORK WITH WEBCEO

A: You are a long-term WebCEO customer. When was the first time you started using WebCEO? What SEO tasks have you solved with this platform?

E: I´ve been using WebCEO at least for the last 15 years. I do remember using the Desktop app in 2005 for an ecommerce site where I learned to do SEO. By that time, SEO was way different but the tool provided some information we needed back then and still need today!

A: Times were so different back then when WebCEO started on its way. It’s a pleasure to see that you are still with us after all this time. How does WebCEO help you with your work?

E: As an Agency we have our internal SEO team and several clients. The tool provides us with KPIs we need to track in order to see how well we are doing with our clients. We also use WebCEO as a guide and to do a project plan with checklists we need to accomplish when we start working with new clients. We even use the Lead Generation tool on our website!

A: Have you tried other SEO platforms? What was the decisive factor that made you choose WebCEO?
E: Yes, but none provided the information we needed. I’m not saying that they are bad. Actually none is perfect as every client might have different requirements. But we feel with WebCEO we could accomplish more and get more insights by combining their proprietary tools like rankings with third party tools like GSC and Google Analytics for example.

We feel with WebCEO we could accomplish more and get more insights by combining their proprietary tools like rankings with third party tools like GSC and Google Analytics.

A: There are 21 tools inside the platform. What are your top 3 most used WebCEO tools?
E: Definitely the Historical Data for keyword rankings is a good way to see evolution and detail. Clients love that too! Also we use the Site Health tools a lot, specially the Landing Pages SEO tool. And one I like a lot and plan to use more in the future is the Tasks Tool.

A: Which WebCEO tool really helped your agency grow?
E: Well, it’s not a tool but a feature. The white label option is great because it provides us with the possibility to “own” the reporting platform from our clients perspective. But if I have to choose a tool, I think the keyword rankings is the one that most people value more.

A:  Working on your customers’ websites, you see the process from start to finish, monitoring any changes in real time. As a rule, customers themselves want to see the intermediate or end results, so I bet you send SEO reports to your customers. Could you please tell us more about that?
E: We do provide reports for our clients. Sometimes they just want to see an overview of the numbers; sometimes they want to go deep (for example, see a specific ranking for a specific keyword for a specific past date). Most of the time we try to get all the information we can get, digest it and provide our clients with some key metrics but with our insights that no tool can provide at least yet. We actually have bi-weekly calls with all of them and, in those meetings, we also ask them questions to see if there is anything we cannot see through the numbers that might impact or has already impacted the results. Some of our clients love to have 24/7 access to reports online, and others, not many of them, don’t really take much time to see a report either online from WebCEO or the ones we provide them. It’s a very mixed bag of options but we think we have most of them covered.

A: Agency level businesses have a lot of customers and don’t have much time to mess around. How exactly did WebCEO help your SEO team save time and costs?
E: Definitely by allowing us to organise our reporting in -almost- one place and to get to know the quick wins that sometimes one can miss but the tool can let us be aware of.

A: Can you share some figures? How exactly did WebCEO help you dramatically cut your costs? How did it help you grow your business?

E: I don’t have exact numbers but:

1) It helped us reduce the amount of time it takes to create a report for our clients because of two factors:

a) Consolidated reports personalized for each client helps us create a quick report with all the data our client needs with just a few clicks and

b) They can access the reports themselves 24/7 in order to get the information they want.

Also, I cannot tell you any figures on growth (honestly I don’t have any specific information on that related to WebCEO) but I can say that reporting and data visualization (using the white label option for WebCEO) made us earn some clients as they were looking for the most professional SEO services and other agencies only used spreadsheets or very basic tools for reporting. This is something I´ve heard from our clients when they chose us.

I can say that reporting and data visualization (using the white label option for WebCEO) made us earn some clients as they were looking for the most professional SEO services and other agencies only used spreadsheets or very basic tools for reporting.

A: Coming to the end of our interview, please tell us what do you find unique about WebCEO?
E: Ease of use, constant updates, the support team is AWESOME. I sent a suggestion like 5 months ago and it was implemented recently so they sent me a message through the platform’s internal chat as a follow up on my suggestion and the messages then guided me on how to use it. That is PHENOMENAL.

The ADBOT Digital Marketing Agency team says hello to you!

The post Business Growth in South America in 2020: a Digital Marketing Agency Thrives appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.