As the developers of SEO software designed for digital and SEO agencies, we know how frustrating it can be running multiple SEO projects, analyzing dozens of clients’ website, delegating multiple SEO tasks to team members, keeping an eye on customer satisfaction and constantly looking for new SEO leads via email or cold calls.  It’s hard work that requires second guessing your every move.

Regardless of the size and direction of your SEO service, be it a local SEO firm with tens of patrons or a large-scale SEO agency with thousands of projects, you can’t cope without rock solid digital marketing tools. We tried to analyze dozens of digital marketing tools and we have singled out those which would best serve an SEO agency specialist in his or her daily challenges.

Lead Generation

Any SEO business chokes if one doesn’t feed it with fresh SEO leads on a regular basis. SEO lead generation has evolved into pointing to potential clients’ pain points and issues, offering solutions to the same. There are several ways of generating leads for your SEO business: cold calls, email marketing, PPC, webinars, form generated free SEO reports and gated content campaigns. Here are several SEO lead generation tools that will help you keep your sales team busy.

1. MySiteAuditor is a clean and simple lead generation tool that provides an unlimited number of free SEO reports for your potential clients. The website audit tool can be embedded on your site. It allows site visitors to run an audit for a specific page for a target keyword. It has a free 10-day trial and then you will be charged as much as $1.3 per lead a day.

Cost: $39/mo

2.  SEO Lead Generation tool from WebCEO is another white label SEO audit tool that helps you generate your SEO leads right from your site. It comes as an additional feature to your tools package, so you don’t have to pay for it as a separate tool, the package allows to generate 5 SEO audits a day in the Startup plan to unlimited number of audits in the Agency Unlimited plan. API integration can help you collect and manage SEO leads right from your CMS platform.

Cost: With WebCEO, this lead generation functionality comes as a part of any package.

3. Found.ly is a great automated B2B lead prospecting tool that will help you save a lot of time and the effort needed for you to find the public info and contact details of your SEO leads. For now, Found.ly provides a BETA version of its service and you should send a request to get access to its features.

Analytics & SEO Reporting

Choosing ideal SEO software can be really frustrating and time-consuming. The problem with some SEO tools is that they often provide only the what and not the why of SEO data. Another problem is that most SEO tools have poor reporting options or don’t have them at all.  There are only a few advanced SEO software providers out there that can fit SEO agency needs based on the following criteria:

• Accurate and informative SEO data (keyword rankings, backlink data) backed by advice and how-to tips.
• Simple and user-friendly interface.
• Integration with 3rd party tools
• API access
• Regular SEO data backup
• Two-sided levels of accessibility for both clients and SEO team members.
• Easy-to-customize SEO reports with the ability to set an individual scan schedule and automatic email delivery.

Taking into account the above criteria, we picked several options you may want to consider, in case you haven’t yet.

4. Moz Pro

Pros: Where Moz really shines is in having the biggest SEO community. It is well-recognized among SEO newbies and small business owners who optimize their websites without professional help and need some SEO advice.

Cons: Features provided in the Moz Pro fall short of expectations once you dig deeper into the tools. The SEO data is often limited. There is no possibility to track rankings for specific locations, much less multi-location business mobile rankings.  It has no white label access options for an agency’s clients.

Cost: starts at $99/mo

5. Raven Tools

Pros: Raven Tools is an aggregation of 3rd party SEO and Marketing tools which can set you free from logging into several types of marketing automation platforms (like email mailing) and let you see and analyze data under one roof. Instead of paying to multiple providers you invest your money into one proven platform.

Cons: The Raven Tools report customization is basic. It only shows the average rank tracking data which is taken from Google Search Console and it doesn’t provide a detailed picture of your page-by-page rankings on Google and other SEs, while also not providing competitor, local and mobile rankings.

Cost: starts at $99/mo

6. WebCEO

Pros: WebCEO is well-equipped for both SEO jobs and client reporting.

• It provides the most accurate and detailed keyword rankings for the Google local, mobile and YouTube search engines as well as hundreds of country specific search engine. You can clearly see client rankings alongside their competitors. It does a great job in terms of keyword research, technical and code audits, internal and external backlinks, competitor backlinks sorted from high to low value, web buzz and social media monitoring, content submission, sitemap submission, landing page optimization analysis and much more. The SEO reports are supported by helpful advice for troubleshooting.
• WebCEO’s intuitive, easy-to-customize SEO reports with an automatic report mailing tool is a great find for SEO agencies which want to pitch their SEO services.
• Multi-user and multi-level access provides unlimited possibilities for team collaboration.
• Multilanguage versions of the SEO platform interface and reports allow agencies to go native in almost any country.

Cons: The platform is designed for professional use and the plethora of options sometimes overwhelms those who barely know HTML tags or rarely use social media.

Cost:  starts at $99/mo

Compare Moz, RavenTools and WebCEO here.

Backlink Analysis & Outreach

Link building campaigns now take much more of your effort and time than back in the old days when you might ask someone for a reciprocal link or you would simply place links on local directories, forums and comment sections. Today, link building is now a good mix of building brand awareness, credibility and influencer outreach.

7. Ahrefs

Originally built for backlink checking, Ahrefs has evolved into a full-fledged SEO platform. But it still remains one of the best backlink analysis tools with an index of 12 trillion known links.

Cost: starts at $99/mo

8. BuzzStream

Buzzstream is designed for link generation by means of researching leads, sending them customized messages in order to earn links and to track the progress of such outreach activities. The service allows you to send messages directly from the tool interface, enables setting reminders to send messages, and tracks and helps continue correspondence on outreach campaigns.

Cost: $24/mo for 1 user and 30 prospecting searches.

9. Mention

Mention is a great influencer outreach and link building tool. It provides an opportunity to get juicy links from non-linked brand mentions. You find your brand name somewhere and then ask a webmaster to please turn it into an actual link.

Cost: $29/mo for 2 basic alerts and 3000 mentions

10. WebCEO’s Competitor Backlink Spy

The tool lets you see the best backlinks your competitors have, sorted by factors such as Domain Trust Level or social media mention popularity.

Cost: $99/mo

Project Management and Collaboration

To operate, manage and track the progress of digital marketing efforts and keep up-to-date on the activities for all your SEO projects, you should have trouble-free project management tools. Unless you are Shiva.

Here are several tools for project management and collaboration.

11. Basecamp

Basecamp is great for an SEO project management perfectionist. It consolidates team discussion in a collaboration center, a company projects board, along with your personal assignments and schedule. It doesn’t say anything about having an API or integration with 3rd party toolsL The guys at Basecamp believe in karma. They provide their software for free to teachers and students and they give 50% off the price to non-profits and charities.

Cost:  be ready to pay $99/mo if you are not a teacher/student and a non-profit organization.

12. ActiveCollab

Active Collab shows even higher potential than Basecamp. It provides solutions for project management, task management, team collaboration and management, client management, time tracking and invoicing. Unlike Basecamp, Active Collab enables integration with additional 3rd party add-ons for absolutely free, no matter what plan you have.

See how some of the well-known project management tools compare.

Cost: $25/mo for 5 members and 5 GB of space.

13. Slack

Slack is a great app for team communication. It helps an SEO agency outsource work to SEO specialists in other countries.

Cost: starts at $8/mo

14. WebCEO

WebCEO’s Agency Unlimited plan offers Task Management specifically designed for digital marketing work delegation.

Cost: $99/mo + $2 per active project + $4 per 1000 rank queries

There are much more digital marketing tools for SEO agencies and I am sure you have some that you use regularly. Please point some out in the comment section so I can add them to our list.

Start Your WebCEO Free Trial
to Improve Your SEO Business Efficiency!

The post 14 SEO Agency Tools for Lead Generation, SEO Jobs, Link Outreach and Project Management appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

I first SEOed a site in 2006. It was the site of the Health Care Center held by my friend’s father. We got requests from different countries and helped hundreds of people. Since then I’ve believed in the power of Internet and search engines. For 10 years SEO has been my profession. Only now, when it is kind of hobby, I can see how exhaustive SEO tasks can be. I’ve distilled my experience for you and want to share the strategy of SEO automation that has been working well for me for 10 years. It has saved me from SEO burnout.

Generate more leads to work on a good variety of SEO projects

It may sound odd but I recommend getting more SEO jobs to get away from just one job. I strongly believe that a change is as good as a rest. Optimization is a continuous process. Working for a long time on technical SEO or landing page content optimization can get rather boring. I always try to spice my days up with a good variety of SEO tasks. Therefore, I prefer having a good variety of projects to work on.

Action steps:

1. Automate SEO lead generation.

You can use the WebCEO SEO lead generation widget to passively generate high quality leads from your agency website. With the lead generation widget, you can add a branded “Free SEO report” (you can customize the call to action for such a button on your website).

Once the button is on your site, site visitors will click it, and provide you with their website URL and email address, in exchange for a free all-in-one SEO audit report.

Now you have a list of qualified leads interested in receiving your SEO help. You only have to contact them, show how you can help them, and close a deal!

2. Get more SEO leads by generating quick SEO reports.

We all know that the ability to say “no” to clients who will do nothing more than stress you out is one of life’s most important lessons. If you are one who prefers to choose clients, I have a tool that will help you.

Before you reach out to a cold lead, generate an SEO lead report that will show the SEO performance of the prospect’s site in a clear visual manner. All you need is to add a URL and your lead’s email (optional), after which WebCEO will do the hard job of analyzing the website.

Your only task is to explain how your services will improve the SEO performance of the analyzed site and a deal is done.

Join WebCEO and Start SEO Lead Generation

Automate SEO reporting and cut the manual job off

It doesn’t matter if you are a left-brainer or a right one, I’ll bet you spend a lot of time with Google Analytics, or with ranking or linking reports. You will spend even more time distilling the most important information and presenting it all in layman’s terms for your clients. My advice is: use automatic reporting and SEO widgets.

Action steps:

1. Create a custom SEO widget set for client reporting.

With the WebCEO widgets you can create custom sets to fit your needs. I usually create two different sets of widgets: one for client reporting, and another for me. The “Client reporting” set includes some basic web analytics graphs, an average ranking position trend, total backlinks and the total backlinks of competitors.

2. Use the WebCEO Main Dashboard to analyze your SEO projects’ health.

The Main Dashboard is a helicopter view of all the SEO projects you are working on with WebCEO. The Main Dashboard is the first thing you see when you log into your WebCEO account. It helps you to detect immediately what projects need your attention and then take action.

3. Show the progress of your SEO campaigns with an all-in-one SEO report.

The best thing about an all-in-one SEO report – it can be emailed automatically on schedule. You need to set a scheduled scanning for the SEO projects you want to report on, then add widgets and reports you need (I recommend to add more widgets as they are easier to interpret), and grab yourself a cup of coffee while reports are being done by themselves.

Share SEO tasks with your marketing team

Take your work/life balance under control and share various SEO tasks with your team. The WebCEO Task Manager helps to organize and structure a team’s SEO workflow smoothly. We announced this long-awaited Task Manager in January and after two months it’s become one of the most used tools (after the Rank Tracking tool, of course).

Action steps:

1. Utilize automated SEO workflow on all your SEO projects.

You can use the predefined promotion plans created by the WebCEO analytics team or create a bunch of your own. These plans with estimates and defined deadlines will save you from working when your work day has ended.

2. Delegate various tasks to your SEO team members.

You can easily assign tasks to your team members via the Task Management tool. Each team member can get a bird’s-eye view of their current work volume. They can see a general deadline for each promoted project and deadlines for each specific task to manage their work schedule efficiently.

Sign Up for the WebCEO Tools
and Automate Your Daily SEO Tasks

The post How SEO Automation Will Save You From Burnout appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Current chess engines are able to defeat even the strongest human players under normal conditions. However, when computers were less powerful, a human always won because a human chess player can intuitively determine what moves are worth paying attention to.

I have promised that I will spend less than 10 minutes a day with site analytics. It is safe to say that I am really fulfilling the promise. The WebCEO dashboard helps me to determine what data is worth paying attention and where I can outgame search engines.

There are three levels of dashboards in WebCEO, each giving you more details about the current situation with your sites.

1. Main Dashboard

You will see the Main Dashboard when you log into your WebCEO account. It’s a helicopter view of all the sites you are working on with WebCEO.

Here you can get the quickest idea of how your sites are doing. A quick tip is: if you see something in red – pay attention fast. Click on the cell with red numbers or arrows and you will be taken to a detailed report showing what has happened.

You can select a compact, standard or extended view for the most comfortable experience. The extended view is the best for mobile devices, you can easily surf the data with your fingers. The compact view helps you quickly scan dozens of sites and see where your attention is needed. The standard view is something in the middle

Another great thing about the WebCEO Dashboard is the ability to perform bulk actions. SEO agencies love this! Click the “Bulk actions” link right below the view icons and you will be able to rescan all selected projects simultaneously, change their properties and scan schedule at once, and even delete several projects at once, if you need.

The WebCEO product managers researched how professional SEO experts prefer to set their SEO dashboards. The results of this research were used to create the default Dashboard view. However, you can fine-tune Dashboards to fit your needs. Go to the Settings and check the columns you need. You can use different Dashboard views on your desktop and mobile, and you can add different columns on that different view. So you can have different Dashboards on your different devices!

The most interesting part of the Dashboard settings is the “Advanced tool settings” tab. Here you can polish data representation to perfection.

With the advanced settings you can set different presentation for starred and non-starred projects (I hope you know that you can click a star icon near a project/website in the Main Dashboard and this will mark the website as important).

Set Your Perfect Dashboard Now

2. Project Overview

To dig into more details about a specific project (in WebCEO we call your websites “projects”), click on its name in the Main Dashboard or select it through the Select project button at the top.

The Project Overview dashboard consists of widgets that summarize the information from all the tools you use. You can use the predefined widget sets: brief, standard or extended, or create your own sets.

Tip: if you work on client websites, create different widget sets to use for work and to use for reporting.

The Project Overview is great for reporting, because it is a summary from all tools. You can add and delete widgets, drag them in order to rearrange them, change their size or view to represent the information in the best way. The Project Overview can be printed, downloaded as a PDF or sent via email (check the Export button in the top right corner). You can also add it to the automatic consolidated report.

Customize Project Overview to Fit Your Client’s Needs

3. Tool Summary

The third and the most specific in the WebCEO dashboard family is the Tool Summary. You can see the Tool Summary for almost all of the WebCEO tools.

The Tool Summary dashboard consists of a widget set just like the Project Overview does. The only difference is that in the Tool Summary you will find only information from the specific tool in question. For example, you can use the Rank Tracking Tool Summary to investigate the ranking health of a site.

As with the Project Overview, the Tool Summary is great for client reporting because most clients do not want to forge through dense ranking tables. Beautiful graphs and diagrams will attract them and show that you are a professional who knows what is worth paying attention to. Remember that chess metaphor at the beginning?

Try the WebCEO Dashboards for Free

The post WebCEO Dashboard Anatomy appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

There is a term called “breaking the fourth wall” which refers to the imaginary wall between a theater stage and the audience of a performance. Normally, it’s like a real wall because the actors and actresses never acknowledge the existence of the audience until the applause at the final curtain call. But some, such as the playwright who called himself Shakespeare, have been very good at directly communicating with the audience during a performance. This can make an actor, play, movie or TV show very popular. If you watched the “Deadpool” or “House of Cards” or “Fight Club”, then you have witnessed the breaking of the fourth wall. Marketers use this term to show that one must effectively talk directly to the consumer when presenting products and services.

SEO reports are often sent with a “check-box” approach that leads to losing touch with your clients. On the one hand your reports should be well-tailored for customers and on the other hand, clients should see the value they get from your SEO services. Graphs and pie charts with visitor traffic, keyword rankings and backlink quality trends are not the objective so much as the means to communicate to clients the status of their site performance.

Conducting SEO and reporting to clients is very similar to a theater production company putting on a great performance of a true story. It’s important to “break the fourth wall” and speak directly to your customers in order to engage them, earn their trust and make them take action.

In SEO reporting, breaking the fourth wall is possible. There are several customer-centric features built into the Web CEO SEO reporting software. Before breaking the fourth wall between you and your clients, don’t forget to sign up for a 14-day Free Trial in order to see our tools in action. Let’s talk about the techniques for doing this:

Ask prospective customers “How’s it going” with an Express SEO Audit Report

Pitching your SEO services with a well-tailored express SEO audit report would be a good welcome speech to your SEO leads. How can this help you break the wall? First of all, an express SEO report is much better than a generic proposition like this:

“Hi, I am SEO expert and I can help you bring your site to the top of Google. Would you like to know what issues you have on your site?”

C’mon guys, this is usually a giant pass for many people. You will go to the spam box every time. Folks hear such propositions every day. You will not break the fourth wall this way.

What sets an express SEO Audit report apart from most initial SEO propositions is that you are providing fascinating information to people upfront while providing a professional look and personal approach. The report your prospects will be provided with should not be just a once over SEO performance overview. A good SEO lead generation report should deliver a prospect-tailored SEO analysis with coverage of important on-page and off-page SEO analysis assets. The report should help educate customers on the current SEO status of their site with detailed advice. All you need to know is their website URL and the email address to send a report to. Once you express concern about your prospects’ sites by providing real issues with possible solutions on how to fix them, the wall between you and your prospects should open up in many cases.

Using the Web CEO Lead Generation Tools which enable the automated generation of a branded SEO audit report, you can easily capture, analyze and convert high quality SEO prospects. Here you can find out how to generate qualified SEO leads and turn them into your loyal customers.

Break down the changes in your existing customer websites via the SEO Events marks on SEO report graphs

SEO reporting has little or even no value when spikes and declines on SEO report graphs are delivered to clients without the context in which the changes took place at those specific times.

Don’t prepare and send regular SEO reports without explicit notes on the graphs which explain changes in rankings or backlinks. You should take client reporting seriously unless you want to lose customers because of a lack of transparency and poor communication about which SEO actions affected client sites.

The Web CEO Journal of Events can great improve communication and transparency within SEO reports that are automatically emailed to your clients. The journal of SEO events can be used in the following cases:

• Make announcements to all your clients about the dates of Google Updates on the charts of SEO reports
• Keep an SEO diary, describing your own actions in each of your projects, where you can decide at any time whether or not to make them visible to individual clients.
• Leave SEO notes or tasks for your team for more effective and coordinated team work.
• Auto-generate notes about when you emailed manual and automatic PDF reports.

Stay alert when your clients’ websites go wrong

Being timely, pre-emptive, empathic and decisive about dealing with any negative issues of your clients is also a strong “breaking the fourth wall” technique. A good SEO service provider should keep a close eye on the following SEO factors that negatively affect site performance:

• Website rankings drop
• Competitors outranking keyword positions
• Technical SEO issues such as dropped backlinks

The Web CEO Email Alerts tool can help you get you or your SEO clients alerted as soon as a new tool scan detects negative changes in a client’s ranking positions or technical off-site/on-site SEO issues, like broken internal links and lost important backlinks. Once you set up alerts for Rank Tracking, Technical SEO issues or lost backlinks, they are sent instantly every time a specific tool scanning is complete.

Go the extra mile by speaking the translated language of your customers.

Destroy the fourth wall inalterably by speaking in the native language of your customers. Talking with your foreign or domestic customers in their actual language will help you remove any language barrier and save a lot of time and money on translators. Besides, by providing non-English SEO services, you can take control of a new local SEO market where your competitors may have fumbled the opportunity.

WebCEO is used in 196 countries! We have built a multilanguage wiki community with the ability for everyone to crowd-translate our service interface tools and reports into 146+ languages. Read about our amazing Crowd Translation tool.  This tool is available for all subscription plans including the Free plan. You can already provide SEO services in Brazilian Portuguese (99.9 % translation completed), Spanish (88.1% translation completed), Italian (83.8% translation completed), Dutch (73.5% translation completed). View a sample of an SEO report translated into Brazilian Portuguese.

Let’s break the fourth wall together!

We are all ears and we are constantly working hard to break that fourth wall ourselves in order to hear your needs and the needs of your clients. Should you have any suggestions, feel free to contact our Support Angels at: www.webceo.com/support.htm or tweet us at @webceonews.

The post How to Create Client SEO Reports Which Break the Fourth Wall appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Those who run a local business, or provide SEO services for small business owners, now have a competitive edge over national brands, because the latter don’t have physical locations in cities where most of their customers reside. Local businesses can have the icing on the cake by grabbing the coveted real estate on the first page of local SERPs.

According to the Google research study “Understanding Consumers’ Local Search Behavior”, 4 of 5 consumers use search engines to find local information. Moreover, local-based searches lead to more conversions than non-local searches. But there is a flipside for the local market players, which is that there are constant changes and updates of the Google local search patterns.

Let’s face the problem: in the last few years Google has made it even harder for local businesses to get noticed in local SERPs.  In 2014, Google released the Google Pigeon Update that totally redefined the way we do local search. The local 7-pack block of Google Places results were shrunken to a 3-pack or “Snack Pack.” The redesigned local pack boxes lack call buttons and exact address information (we can only see directions and website link buttons now). The search giant explained it simply; it’s all for the sake of a better user experience and the unification of desktop and mobile search navigation. Maybe some positive-minded folks welcomed this brave new world, especially if they were in the top 3 of Places and saw an increase of the click-through rate to their websites. But most of the small business owners who were listed 4^th  or lower suffered from a drastic traffic drop and a dearth in phone calls. Then another unexpected update from Google followed: the shocking removal of its location filter in search settings. This caused a lot of discontent from many webmasters and business owners who used this feature to see how local results would look from the locations their clients reside in.

The difficulty of local SERP performance tracking intensifies because of the interplay between the dynamics of local SERPs and the personalization of the Google local search results. There are 3 major local search modifiers that embody the personalization of search results:

• Explicit location modifier is provided on the part of a searcher who adds an explicit geographical term (names of country, city, street, district, etc.) to the body of a search query.
• User location modifier is an automatic identification of the user location by device location service data like an IP address, GPS, Wi-Fi hotspots, in order to deliver the most relevant local information without the user having to manually add a location modifier to her search query.
• Browsing history stores some useful information about the user that helps identify the most relevant search results for a specific user.

There are 5 ways to look at local SERPs from the perspective of your prospects

With the above mentioned pitfalls of how Google serves local search activity, there is still some wiggle room for getting approximate ranking positions for your or your client’s location-based website.

Note that the following methods of getting local rankings for target keywords don’t give a rock-solid guarantee of explicit and accurate results. Each of these methods have obvious drawbacks. They are time-consuming, require manual multistep actions and results are difficult to report to clients.

1. Incognito mode or a logged out option can be activated by clicking on a “New incognito window” that is placed inside the settings bar at the top-right corner of your Google Chrome browser. This is a simple way to emulate an average search. On the one hand, an incognito window allows you to surf the web without caching your browser history and deleting all cookies after you close the window. But this doesn’t actually hide your IP address and location. This means that the results for your local business related terms might differ from those that your prospects see in their localized search. However, the Incognito mode  can be a good solution for those who check ranking positions from the nearby location to their prospects. But keep in my mind that if you enter a search query and get results for it, once you refresh the page or do a new search with the same search query, the results may differ from the previous check. Be sure to clear your cache or open a new incognito window.

2. Google’s AdPreview and Diagnosis tool provides a more accurate emulation of a search from the location of your targeted audience. It also allows you to emulate language, device type and set a Google domain for a specific region. You need to be logged in to use the tool.

This is how the second option looks like in practice:

The website we decided to monitor is http://www.harvesttablenewark.com/. Here it is shown in the 2d position in the local pack results.

3. The isearchfrom.com service is similar to the Google AdPreview and Diagnosis tool, however there is a caution under the settings that says:

That means that you shouldn’t rely on the results provided by this free tool which is supported on a rare basis. According to this tool, the Harvest Table site is ranking in the 2d position within local pack results.

4. Geo-location emulation in the web browser is one of the most reliable but timewasting methods. The whole process will be completed within 5 steps :

• Open your browser (Chrome)
• Press CTRL+SHIFT+I in order to open the Google Chrome Developer Tools
• Click on the Emulation tab next to the Console tab:

You can then click on Sensors and put the specific locality coordinates into the boxes of Latitude and Longitude. The longitude and latitude for a specific location you can find here.

• Open a new window and start your local search.

According to this method, my website is 2d in the “3-pack”.

5. Emulation of location via using a location-specific proxy. This is a relatively easy way to hide your local network data and get precise local ranking results for your website. The only problem with this method is the rake-through for a legitimate proxy for an accurate emulation of your targeted locality. This is how it works:

• Go to your browser settings (Chrome) and click on Show advanced settings
• Click on Change proxy settings and configure your Internet Properties by adding a location-specific proxy in order to transmit your emulated local address to the web.

Using this method of location emulation, I found my website in the 1st position of local pack results.

I want easy-to-read reports with more accurate local rank tracking now!

And that’s what we are here for! With the Web CEO Local Rank Tracker you can just forget these unhandy ways of local rank tracking that take a great deal of your time.

The WebCEO Rank Tracker in action:

• Sign up for a free 14-day trial.
• Add your site URL to the WebCEO new project wizard
• Go to the Rank Tracking tool and click on the Keywords tab in the settings of the tool. Add your targeted keywords and local terms.

• Click on the Search engines tab in order to add all the search engines you want to track your site positions on. We provide our customers with the ability to add country specific search engines (you can add up to 50!), including mobile ones and you should also add a specific location (e.g. state, city, ZIP code) in order to emulate search results as if you were tracking right from your customers’ locations.

• Scan your ranking report in order to see if your site has any positions among organic and vertical (3-pack, ads results etc.) local results. On the screenshot below you can see two digits (1:1) which means that our website has the 1^st position within the local pack Google Places results. We consider the local pack box on Google as the 1^st position and we see your site’s Google Places listing as a subordinate number to that first position held by the local pack When you click on a keyword in your ranking reports, you can see cached results for the keyword from the actual SERPs.

We also let you set a scan schedule on a regular (weekely, daily for an Agency Unlimited plan) basis  for you to keep a close eye on fluctuations, hopefully improvements, in the rankings you track in your local campaigns.

What other features of WebCEO can serve you in your local SEO?

1.  You can track your site listing positions for branded local terms on third-party local business listing directories like Yelp, TripAdvisor, Zomato etc. To do this, go to the Rank Tracking settings and click on the Alternative URLs and paste your business listing page URLs (if you have them) from business related directories.

And start tracking your Yelp and local directory business listings performance.

2.  Track your site positions alongside with your competitors’

3.  Submit your business details like name, description, address, phone number, categories etc. to high authority manually scoped local business-related directories in the Content Submission tool (Local section)

TL;DR

You must have noticed that the first  2 or 3 results pages are often saturated with local business listing sites like Yelp, TripAdvisor, HappyCow, Zomato, etc, which can list your website among others or even present a special page for your business that gets a direct listing on Google, but your own URL won’t be shown in Google. If you really want to be easily found on the first page of Google local search results for localized terms and non-branded keywords, you should definitely evaluate your local business SEO strategy.

The post 6 Ways to See Local Business Rankings Like Your Customers Do appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

WebCEO Software as a Service has, as one of its missions, the delivery of an extra special SEO experience to every of our customers in the most convenient and comfortable way. With the customer-as-a-host concept in mind, your will be provided with branded SEO Reports, White Label SEO tools and other B2B features like Lead Generation Automation that will help you to impress your clients. With all these solutions on board digital agencies and other B2B stakeholders can scale their growth with us.

According to stats and facts from “Provide Support”: [Tweet “5 Powerful Facts About Customer Service You Should Consider”]

• 70% of buying experiences are based on how the customers feel they are being treated
• 55% of consumers would pay more for a better customer experience
• The probability of selling a product to an existing customer is 60-70%, while the probability of selling a product to a new prospect is only 5-20%
• A 5% increase in customer retention can increase a company’s profitability by 75%
• 80% of your company’s future revenue will come from 20% of your existing customers.

The WebCEO team now wants to share some secrets on how to provide white glove SEO service.

Provide your prospect with a test drive option

Allow your potential clients to test-drive your service. A quick test drive will help you to create an unforgettable first impression for your client and will ease the first prospect’s interaction with your service, as well as inform, educate and nurture them. This will communicate the value of your product. You should become a mentor and a butler for your client in the process of her first interaction with your SEO service.

A DEMO that is supported by a real person is the best way to demonstrate your product’s possibilities and show a personal approach to the prospect.

An Express SEO Audit widget provided by WebCEO can be embedded on your website as another powerful option for you to provide your potential customers with a quick inside view of your SEO reporting world and make them want to order your services.

Pro Tip: The demonstration of your service potential + a personal approach to the customer’s pain points and needs is the best driving force for an off-hand purchase decision.

Dumb down and automate the management of multiple SEO projects

 Your SEO company reputation and customer experience heavily depend on your ability to implement effective management, scaling and control of hundreds SEO projects at a time. To fine-tune the workflow of all stakeholders involved in managing multiple projects is difficult and challenging.

Effective project management tools should perform the complex of SEO processes:

• Allow limited and full access to projects for multiple users
• Optimize the progress of dozens of projects with the help of quick batch project actions
• Manage your employees’ workflow and assign them roles
• Set project scan limits
• Customize and automate report scheduling and mailing

 Pro tip: Effective and timely SEO project management is the yellow brick road to customer brand loyalty and the accumulation of positive experiences.

Establish a well-grounded liaison with your customer by means of white labeled SEO report delivery right to the doorstep.

The SEO report is the means for showing the results of your work and the way to make a good impression to your end user. A professional SEO report is the combination of an easy-to-read, well-designed and clean layout plus accurate, sensitive data about top-level KPIs and metrics including backlink quality, keyword rankings, traffic changes, landing page optimization etc. With so many good SEO report providers nearby, why would they want to stick with you? Because you are the one who will not just remove symptoms, but you will heal a client’s pain points.

Pro tip: You should show a client’s website progress in detail.

Anticipate your customer’s pain points.

Ok, you have pills that are supposed to kill your customer’s website SEO sores. But sometimes this is not enough. If you really care about your customers you will probably want to anticipate problems and exceed their expectations. By nipping issues in the bud you will provide excellent customer care and take a load off your future SEO workflow. You can use our early warning system that will notify you about SEO issues that may be developing on one of your clients’ sites.

Pro tip: Don’t put SEO issues off indefinitely if you don’t want your customer’s website to get penalized by Google and your reputation tarnished by a badass user’s review.

Now you know that a positive customer experience and brand loyalty is far from flipping coins and hoping for heads. It heavily depends on your hard work and on human factors that you should take into account when doing SEO for others.

The post How to Leverage the Exclusivity of Your SEO Services appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

The trends in SEO shift like a clock. Several years ago, internet companies worked hard to generate traffic. Today, high traffic is not a long-run objective and it doesn’t always bring you high ROI. With a new generation of big data players the stakes are high in SEO industry. SEO gurus and internet marketers spread themselves out to build a strong online presence and create an effective conversion funnel. Lead generation is the critical point in any conversion funnel, the liaison between traffic generation and customer acquisition.

According to the SEO survey provided by Conductor, [Tweet “60% of surveyed enterprise companies consider lead generation one of the leading marketing objectives in 2015.”]

What are the most common ways to generate SEO leads?

Now, that you are ready to improve your lead generation strategy for your SEO agency, choose the best ways and techniques. There are 2 well known ways to generate some prospects:

• Paid lead generation. The most common ways of generating SEO leads is email marketing, cold calls, PPC, Facebook/Twitter ads, remarketing. There is also a direct way of buying leads via third-party services.This is the worst technique, because paying for SEO leads is now considered an old-fashioned and rotten technique. You’d better walk on by when you get generic propositions of getting # of SEO leads for $500 -…Let’s face the truth. You don’t know what quality these leads are, how many of this crowd are cash prospects and how many are blanks. You would have better luck with your own,“manupropria” leads than with uncertain junk that may have also been sold to someone else.

• Organic Lead Generation. Organic SEO leads come from organic traffic through Google (Bing, Yahoo!) search and social media channels as a result of your content optimization and promotion. It is the hardest indirect way to convert visitors into customers. Sometimes it works, but in most cases it can take months to generate leads and convert them with the help of just content. You can produce hundreds of posts, infographics and guides on SEO topics with “Ask about our Services” links and forms, but only a few such leads will pan out.

Lead Nurturing as a key part of lead generation

When you go fishing you always take the most attractive and nurturing live bait in order to get a fine catch. The same strategy should be used when you “fish” for leads. Before capturing SEO leads, you should give them satisfying information, specifically about them, that would attract their interest to your offer and make them want your services.

The best strategy for you to generate qualified leads and convert them into loyal customers is to run lead nurturing campaigns. Lead nurturing is the process of capturing, informing, educating, involving and converting your site visitors. There are a lot of techniques and practices of lead nurturing, which include display and social ads, emails, supporting content, online interactions via social media, forums and communities, etc.

How can Web CEO help you easily generate and nurture five-star SEO leads?

We, at WebCEO, have just released an innovative Lead Generation Module that comes as a bonus to our Agency Unlimited SEO tools set. Instead of promoting your SEO services to your prospects through exhaustive cold calling, expensive display ads, annoying email newsletters, you can cost-effectively place our Lead Generation Widget button on your website and issue Express SEO Audit reports even while you’re sleeping.

There are two strategies for the double-quick generation and nurturing of the SEO leads you will get with the help of the Web CEO Lead Generation tools.

Free-of-charge Express SEO Audits

Let’s say you already have some prospects in mind. You make arrangements for a meeting, phone or Skype call. An Express SEO Audit can serve as a good SEO tool at hand that will help you persuade her to order your SEO service on the spot. It takes no longer than a couple of minutes to generate an express SEO report. You will not have to add a new project and run multiple tools at once. All the SEO data you will need, including SEO analysis, technical audit, rankings, backlink data and web analytics will be provided within one single SEO report after one-click effort.Chances are, your lead contacts will understand that they have some serious issues with their sites and they will WANT to order your services after seeing a BOOtiful SEO report that discusses (without revealing more detail than you want them to have at this point) all the SEO issues which keep their site from high rankings.

An SEO Lead Generation Widget button placed on your site

For those who offer SEO services, the best way to get SEO leads is to showcase your potential to your prospects. The best way to demonstrate your business solutions is to provide your leads with a quick analysis of their SEO status with all the issues they have. An Express SEO Audit is what you and your future customer need. Once you have added a branded SEO leadgen button provided by the Web CEO SEO platform on any page of your website in the most fitting part of the page, you will start to automatically generate free-of-charge SEO reports to your visitors which show an overall performance of visitors’ sites via the popup fill-in-the-form widget. Every lead that was captured with a free express SEO audit report will automatically appear in the SEO leads tab of your Lead Generation module. You will be able to see contact details and look through the SEO insights of your prospects’ sites.

Build an effective SEO lead generation strategy with the help of the Web CEO lead generation tools in order to get more high quality SEO leads into your business’s fish net and increase your sales revenue.

The post 2 Passive Ways to Generate Five-Star SEO Leads Using Web CEO appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.