Welcome to an exclusive interview with Daniel Kogan, CEO of 1Digital® Agency, a leading ecommerce agency renowned for delivering remarkable revenue trajectories for its clients.

With over a decade of experience in the SEO niche, Daniel shares his insights and experiences using WebCEO, an all-in-one SEO platform that has become integral to their business. Join us in exploring 1Digital® Agency’s SEO strategies, successes, and the tools that have propelled them to the forefront of the industry.

Welly Davis: Nice to meet you Daniel. Let’s start from the beginning. When was the first time you started using WebCEO? What SEO tasks have you solved with this platform?

Daniel Kogan: Hi Welly. We started using WebCEO in 2017. We have utilized it for various SEO tasks such as keyword research, competitor analysis, rank tracking, and technical site audits. Our clients also use the tool to view their reports and track keyword rankings.

W: How does WebCEO help you with your work?

D: WebCEO streamlines our SEO processes by providing comprehensive insights and analytics. It helps us monitor our clients’ websites in real-time, track their performance, and develop effective SEO strategies.

W: Have you tried other SEO platforms? What was the decisive factor that made you choose WebCEO?

D: Yes, we have tried other SEO platforms such as Moz and SEMrush. The decisive factor for choosing WebCEO was its user-friendly interface and the ability to offer our clients access to real-time analytics through the portal. Cost was also a big factor, and WebCEO was the most inline with our budget.

W: What is your favorite tool/feature in WebCEO? (What are your top 3 most used WebCEO tools?

D: Our top three most used tools in WebCEO are:

1. Rank Tracking
2. Technical Site Audit
3. Competitor Analysis

Find Your Favorite Tools LEARN MORE

W: What features do you think should be added to WebCEO?

D: It would be beneficial to add more advanced reporting features and integration with other marketing tools like Google Ads and social media platforms. You have basic integration, but nothing of value that can help us use it as an all-in-one platform for our SEO/SEM needs.

W: Tell us about your most recent success.

D: Our most recent success involved helping a client achieve a 50% increase in organic traffic within six months by utilizing WebCEO’s comprehensive SEO tools and strategies.

W: How long have you been in the SEO niche and what challenges did your Digital Agency/SEO Agency face?

D: We have been in the SEO niche for over a decade. One of the main challenges we faced was keeping up with the constantly changing algorithms and ensuring our strategies were always up-to-date.

W: How exactly did WebCEO help your SEO team save time and costs?

D: WebCEO’s all-in-one platform allowed us to automate many SEO tasks, such as rank tracking and site audits, saving us significant time and reducing the need for multiple software subscriptions.

W: I bet you send SEO reports to your customers. Could you please tell us more about it?

D: Yes, we send monthly SEO reports to our clients. These reports include keyword rankings, traffic insights, and technical audit results, providing a comprehensive overview of their website’s performance.

W: Do you have any recommendations from your SEO team on how we could improve WebCEO to help manage your SEO workflow?

D: Adding more customizable reporting options and improving the integration with other digital marketing tools would be beneficial. Also some sort of Red Flag across the board warning that we’d be able to see on the main dashboard with recommendations.

Maybe some AI integration as far as Content recommendations like how much is too much, and alerts to tell you where you need to put more focus on a high level. Like surfer SEO has.

W: How long have you been working as an SEO agency?

D: 1Digital® Agency has been operating as an SEO agency for over 10 years. We started in 2012.

W: What is your global mission?

D: 1Digital® is a full service, comprehensive ecommerce agency that achieves incredible revenue trajectories for its clients at a significant savings over the other major agencies.

W: Do you remember your first steps? Did you start with a few tools for different purposes or with an all-in-one SEO platform?

D: We started with a few separate tools for different purposes but eventually transitioned to an all-in-one SEO platform like WebCEO for efficiency. We do still use SEMRush and wish we didn’t have too but it has features that WebCEO doesn’t.

W: What SEO tools are a must for you or for any SEO specialist?

D: Essential SEO tools include keyword research tools, rank tracking tools, technical audit tools, and competitor analysis tools.

W: Which SEO tasks eat up most of your team’s time?

D: Keyword research and technical site audits are the most time-consuming tasks for our team.

W: Having so much work, did you ever miss deadlines?

D: While we strive to meet all deadlines, there have been instances where we faced challenges due to unforeseen issues. However, with efficient project management and tools like WebCEO, we minimize such occurrences.

W: What advice can you give to SEO Agencies to avoid the pain of missed deadlines?

D: Implementing a robust project management system and utilizing SEO tools that offer automation and real-time insights can help avoid missed deadlines.

W: What was the most remarkable challenge that your SEO Agency faced?

D: One of the most remarkable challenges was recovering a client’s website from a severe Google penalty, which we successfully managed by conducting a thorough audit and implementing corrective measures. 

W: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

D: Consistently producing high-quality, relevant content, optimizing for long-tail keywords, and ensuring a technically sound website are key strategies for gaining high rankings and driving traffic.

W: Which WebCEO tool really helped your agency grow?

D: The Rank Tracking tool has been instrumental in helping our agency monitor and improve our clients’ search engine rankings, contributing to our growth.

W: With so many clients, how do you keep an eye on their profiles?

D: We use WebCEO’s real-time analytics and reporting features to monitor our clients’ profiles continuously and ensure timely updates and adjustments.

W: A professional tip: how often do you recommend SEO & technical audits? How often do you usually schedule reports?

D: We recommend conducting SEO and technical audits at least once a month. We typically schedule our reports on a monthly basis to keep our clients informed of their website’s performance.

W: What do you find unique about WebCEO?

D: WebCEO’s user-friendly interface, comprehensive toolset, and client-access portal make it unique and highly valuable for our agency.

W: What is your agency like now compared to how it was when you started?

D: Our agency has grown significantly in size and expertise. We now offer a wider range of services and have a larger client base compared to when we first started.

W: Thank you for sharing your valuable experience and bits of advice!

The post How to Do SEO for Ecommerce: An Expert Interview with Daniel Kogan on Using WebCEO appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

The achievements of our customers are our achievements, especially if a user from a highly competitive sphere has got 150 Keywords ranked in the top 10 of Google SERPs and 45 Keywords in the top one position after less than a year of doing SEO with us. We’d like to introduce Benjamin Wann, a finance and accounting professional with over ten years of experience. He is helping manufacturing organizations improve their product profit margins. He shares his tips and bits of advice on the website: https://benjaminwann.com/. 

Anastasia: Hi Benjamin! Could you please give more details about the niche where you are working now? What are its main characteristics?

Benjamin Wann: Hi Anastasia! My primary niche is accounting/finance, related to manufacturing corporations. Overall, I see an incredible opportunity to establish myself in several adjacent sub-niches where I have experience and expertise.

The established competitors are only large, slow-moving organizations that publish the same shallow articles on topics. With my expertise, experience, and network, I can write about these topics with much more practicality and depth than anyone has ever done before.

My main focus is helping manufacturing organizations improve their product profit margins — to do this, a large body of material must be known and mastered. My sites share that information and are monetized through display ads, product sales, educational courses/books, and consulting services.

A: How many years have you worked in this niche? How do you see your future in it?

B: I have worked in the accounting/finance niche for ten years. My future will no longer be in working for corporations but in helping those working in and running organizations to optimize their profitability.

I plan to do consulting, build out my consulting practice to bring in others across the US & Europe (my partner is German), and do speaking/writing engagements for industry publications and conferences.

A: What role does SEO play in your business? 

B: SEO is critical for researching where the opportunities are for me to attack and build around.

I use SEO to find high volume, low competition windows to win a toe-hold in the rankings and traffic and then expand on very valuable topics. 

A: When did your website get the first boost in organic visitor traffic? How did the WebCEO platform help you with it?

B: WebCEO was my first SEO tool and has remained a key tool in my arsenal. My biggest win was “strategic questions to ask leaders.” The results showed enormous potential, which proved true. While this was only adjacent to one of my topics of “leadership,” I’ve since been able to pivot around using the “x questions to ask CEOs/leaders about x topic” over and over again to great effect.

Without WebCEO, I wouldn’t have found this keyword opportunity or I wouldn’t have been able to track progress against my goal.

A: Have you already built blueprints/ strategies that work best for you?

B: Yes, I find areas of knowledge where what is published is almost pure theory and where I know there is a real thirst for in-the-field insights. Then, I publish several articles in a series that share stories, insights, and advice on overcoming these challenges. I build content pillars that no sane person would attempt to attack- I write in a series of 20-70 articles, where I range in word count between 4k to 20k words.

A: Which SEO and SEM tasks do you accomplish most often? Which ones take most of your time? How do you save time with WebCEO?

B: I use WebCEO to monitor and maintain my site health and identify and track progress against keyword rankings.

The task that takes the most time is fixing technical site issues; WebCEO is valuable in helping me pinpoint where these issues are and sharing how to fix them.

A: Can you share some superior results achieved for your website in the last couple of years? Which WebCEO tools let you gain them, specifically?

B: The proudest keywords that I am building businesses from:

           1. Manufacturing profitability

           2. Standard costing and variance analysis

           3. Strategic questions to ask leaders

The Keyword Research tool has been very useful in finding and winning these opportunities.

My favorite view that tracks my success against major players is the Dangerous Competitors tool, when sorted by visibility score. This speaks volumes about my achievements, and what I will continue to do.

A: How do you see the SEO process ideally? How can we improve the WebCEO platform to make it better?

B: An ideal SEO tool is one that is affordable, lets me manage up to 10 projects at once, and reveals insights that others don’t see. I would love for the tool to make suggestions based upon my keywords regarding other keywords I should optimize pages for (attack) without me manually searching for them.

I really like the WebCEO dashboard feature, which highlights the most important developments, without me spending too much time on the details.

Additionally, incorporating some of the elements of Ahrefs, such as keyword difficulty/search volume would help.

A: What trends are emerging in your niche?

B: AI writing tools are dramatically increasing my ability to produce lots of amazing content in a way others cannot comprehend.

We think of ourselves as AI-augmented writers, using a suite of AI and writing tools to ensure we produce the best quality content instead of letting AI create unreadable spam. A portion of each article’s writing process is topic and competition research.

Most agencies outsource content writers to the lowest-cost provider, emphasizing quantity over quality. So, you pay a premium to get low-quality service.

A: Thank you for sharing your valuable experience and bits of advice!

The post How to do SEO to reach the top of SERPs in the financial world in less than a year appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

The financial field is one of the more serious SEO fields of maneuver. Today we want to introduce you to Glenn Blackman, a partner at FundInvoice LLP.

He shares his knowledge and experience in the financial sphere and explains how WebCEO helped establish great search engine (SEO) performance.

LEARN WHO GLENN BLACKMAN IS AND WHAT HIS COMPANY PRESENTS TO CUSTOMERS

Allen MacCannell: Good to have a conversation with you today! Thank you for giving us your consent to take part in this interview series!

Glenn Blackman: Likewise, I’m happy to be involved in this project! The financial sphere doesn’t interest enough people and I’d like to change that.

A: Is this the global mission of your company? How long have you been in the sphere?

G: At FundInvoice our mission is to enable the best business funding and invoice finance deals to UK companies. Our business finance brokerage started back in 2013.

A: What is your agency like now compared to how it was when you started?

G: We have been pleased to see our business grow consistently as customers that need help have been able to find their way to us.

A: Could you tell our readers more about your business and services you provide please?

G: As it is said on our website, we provide the UK’s first free, market research based, independent business funding & invoice finance support and search service. We specialise in business loans, invoice finance, factoring, invoice discounting, trade finance and asset finance and we have undertaken extensive, independent invoice finance research, within those sectors, to be able to help our clients find the right funding solutions that best meet their needs.

A: That’s kind of a serious matter actually. Nowadays a lot of companies, especially in a startup stage, need professional financial advice. You do such meaningful work!

MORE DETAILS ABOUT HOW SEO HELPS IN THE WORLD OF FINANCE

A: What was the process of joining the SEO field like? Did you start with a few tools for different purposes or with an all-in-one SEO platform? When was the first time you started using WebCEO?

G: Before using the WebCEO platform I had tried a few tools for scanning our website, to ensure that it was search engine friendly. Nothing was as comprehensive as WebCEO. Being able to trial the service for free allowed me to try it out and the decision to buy was a “no brainer”.

I have been using WebCEO, in my capacity as a Partner at FundInvoice LLP, since 2016. I have found the platform superb for tracking and improving my site rankings.

What do you find unique about WebCEO?

“Just how comprehensive the platform is. I feel it’s like piloting an F15 fighter jet, the amount of power at your fingertips is mind blowing!”

A: How does WebCEO help you with your work?

G: At FundInvoice we are all about finding the best business finance deals for the companies that contact us. As an example of the service we offer, on average we have been able to save clients 28% (across 2019/2020) on invoice finance quotes received elsewhere. The issue for a small business like ours is connecting with that audience of companies that are seeking that type of business funding. That is where WebCEO came in. It has helped us get our website noticed so customers could find their way to us.

A: What is your favorite tool in WebCEO and how did it help in your work?

G: Broken link alerts from the Website Audit! Before I used WebCEO I had no idea how often you end up with broken links on your site. They impact the customer experience and can be perceived negatively by search engines. The software is constantly checking and alerting you to any problems that you need to fix.

Checking search rankings with the Rank Tracking tool is of course the most used, but I also like seeing how we are doing up against our competition in the Competitor Metrics tool.

Site audit in general has served us well. There have been so many broken links that have surfaced over the years, each one affects the customer journey. The way that WebCEO constantly checks for broken links allows me to fix them immediately.

A: Which SEO tasks eat up most of your team’s time?

G: Creating quality content is the primary focus of our available time.

A: How exactly did WebCEO help optimize your working process and save your time?

G: The amount of time that would be required to undertake tasks such as checking search engine rankings would be enormous. The software does in minutes what would take days to complete manually.

A: Can you share some figures on how WebCEO helps you dramatically cut your costs?

G: It is hard to underestimate how much time it has saved. We would have needed several people employed full time to conduct the type of analysis that the platform produces in a few minutes.

A: How do you track your SEO results?

G: We use the reports. I schedule weekly reports of rankings and I monitor related articles that have been published on the web.

A: What was the most remarkable challenge that your company faced?

G: The biggest challenge for our business has been how to promote our business without any marketing budget. Aside from the maintenance of our site and a few automation tools, we do not spend any money on promotion and advertising. WebCEO has been a key part of enabling us to achieve results without having to spend money on advertising.

USEFUL ADVICE ON ESTABLISHING AN EFFICIENT WORKFLOW

A: You have never missed deadlines. What advice can you give to other companies and businesses to avoid the pain of missed deadlines?

G: Be realistic when agreeing on targets and always factor in a margin for delays.

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

G: The quality of the content that you produce is the most important factor. If it’s poor nothing will help. If you produce good content, others will engage with you.

A: How do you keep an eye on multiple customers’ profiles?

G: We only have our own profile to worry about, but I can see how SEO consultants could manage multiple clients via the platform. We have tracked our other domains and it is easy to switch between projects.

A: A professional tip: how often do you recommend SEO & technical audits? How often do you usually schedule reports?

G: I schedule them once a week, that seems enough to see changes and it gives me time to react to the information.

A: Thanks for being with us today, Glenn!

G: Thank you for inviting me!

READ MORE:

• SEO Competitor Analysis: Moving Up the Food Chain in 10 Steps

• How to Do an SEO Competitor Analysis in 7 Steps

• 15 Quick Ways to Improve Your SEO & Rankings

The post How to Do SEO for Financial Services in the UK: an Expert’s Review of WebCEO appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Hello to everyone who keeps track of our SEO success stories from other WebCEO users! Today’s SEO star interview is with Bronson Harrington, an SEO consultant from Costa Rica. He shares his twenty-year SEO experience in the online casino and gambling niches and gives some advice to our audience. 

GENERAL BACKGROUND OF AN SEO SPECIALIST’S WORKFLOW AND GOALS

Allen MacCannell: Nice to have you with us today, Bronson! Thank you for joining our experience sharing project! How long have you been working in the SEO niche and what challenges have you faced?

Bronson Harrington: It’s always a pleasure to be a part of such a business. I have been doing SEO consulting since 1999 and have been part of in-house teams as well as a stand-alone consultant.

I have worked in many niches over the past 20 years but mostly the online casino and gambling niches where SEO is extremely important given the level of competition and advertising restrictions on most gaming companies. It’s important to ensure that sites are highly optimized for rankings, usability and long-term growth.

The challenge I find most often is adjusting to the general level of education within companies adopting SEO and helping them to understand how SEO tactics contribute to company goals.

A: What is your global mission as an independent consultant after starting your own agency?

B: To help companies not only to understand the importance of SEO and its context within their business, but help them focus on keeping it simple when rolling out campaigns.  Focus on relevance, authority and trust for long-term success.

Expectation management is also something which is important with new clients, so education is key. 

A: Referring to your early years, do you remember your first steps? Did you start with a few tools for different purposes or with an all-in-one SEO platform?

B: It started with the annoyance of using multiple tools to build multiple reports and then pack them together. And the great frustration of learning Excel when all I needed was something simple.

I began researching many solutions, including SEO Powersuite & IBP which were great when I was working alone. However, having a cloud-based solution is way better for teamwork.

I strive for simplicity, and it was natural for me to move toward the adoption of a platform, rather than a suite of disconnected tools.

I had tried several platforms and several specialist tools for SEO research and project management. Although some are good, none offer the swiss-army knife like utility of the WebCEO platform.

WEBCEO AS A RELIABLE HELPER DURING WEBSITE OPTIMIZATION 

A: When was the first time you started using WebCEO and how does it help with your work? 

B: I first began using WebCEO when it was a desktop-only application while I was working with a gaming company in South Africa in around 2000/2001.

WebCEO helps me to greatly streamline my workflow and saves me countless time. No longer do I need to reference several tools to collect information and then stitch it all together in spreadsheet reports. Working with the live data in the platform and being able to have all my data under one roof is invaluable.

A: What do you appreciate the most in WebCEO and what tool or feature has become the main reason for your agency’s growth? 

B: I appreciate the synergy of all the tools the most. It makes the platform work for me. 

I make use of the Keyword Research feature a lot, mainly for initial site planning and then on an ongoing basis for our content creators – to ensure that they are always using a basket of relevant terms in their work.

On bigger projects, the site auditing feature and the simple, scheduled, easy-understand reports are great to share with dev teams or management. This saves huge amounts of time doing technical audits. 

WebCEO really helped my company undergo serious growth, specifically the lead-generation tool and free reports which are awesome for lead generation and closing deals.

A: All-in-one SEO platforms aim at facilitating the workflow and helping users save their resources. How exactly did WebCEO help your SEO team save time and costs? If it’s possible, can you share some figures?

B: The platform helps to streamline workflows because all users reference the same tools, data and reports which accelerate shared learning. It was a valuable tool in a recent company where I had to educate the SEO team on the latest best practices and establish a process of learning.

As mentioned, the audits are where we save the most time. The ability to set and forget is awesome.  

As far as costs go, the platform allows me to minimize the use of and reliance on a dozen or so specialist tools which were costing in excess of $1,000 a month. 

My gaming clients are hesitant to have me share specifics, but one large sportsbook saw growth across all KPI’s in 1 year, the most noteworthy being an acquisition rate increase of 200% (and not coming from a low base either) overall – and a cost per acquisition decrease (thanks to organic traffic) of 30%. 

A: The first thing customers need is results. Presentation is also important. I bet you send a lot of SEO reports. Could you please tell us more about that?

B: You are absolutely right. Reports are another thing I appreciate WebCEO for. The platform allows me to produce 2 types of reports:

• The summarized, detail free version of audits reports for management. This allows me to present only the information needed with minimal distraction.
• The full detailed version of audits for developers. This not only provides a clear list of issues and fixes, but the additional context about why fixing issues is important is something that developers appreciate.

PROFESSIONAL SEO TIPS TO IMPROVE WORKFLOW AND INCREASE EFFICIENCY

A: You’ve been in the industry for more than 20 years. Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

B: Focus on relevance, building authority and trust and the user-experience and everything will be ok in the end.

A: How do you think proceeding from your experience, what SEO tools are a must for you/for any SEO specialist?

• Keyword research
• SEO Audits
• Optimization progress tracking
• Reporting

A: A professional tip: how often do you recommend conducting SEO & technical audits? How often do you usually schedule reports?

B: We normally do audits at the end of every sprint cycle, to make sure that we stay on top of things. Then the report results are built into the next sprint. This process gets rinsed and repeated.

A: Which SEO tasks eat up most of your team’s time?

B: General project management right now. Most of the time is being spent on building SEO foundations for sites, so it’s all about onboarding them, connecting them, and getting the first audits done so dev teams have a solid and clear laundry list to work on every cycle.

A: Having so much work to be done, did you ever miss deadlines? Do you have some advice or life hacks you can give to SEO Agencies to avoid the pain of missed deadlines?

B: Yes, work is often delivered on time, but deadlines do get missed, but not very often thanks to the automated tasks list in WebCEO’s Task Manager – my audits and reports are always on time.

The best advice is to communicate clearly and often – this is why SEO married up to a framework like SCRUM/AGILE is most important.

A: What was the most remarkable challenge that your SEO Agency faced?

B: The biggest challenges are usually working with sites that have received some kind of Google penalty and are struggling to recover. These projects have proven to be the most challenging.

A: Agencies are usually oriented on a great number of customers. With so many clients, how do you keep an eye on their profiles?

B: The dashboard and setting it up to show trends etc. and summaries for groups is amazingly useful.

A: Tell us a few words about your most recent success to inspire our readers and your fellow SEOers.

B: At present a client has a growing portfolio of around 15 sites that need to be brought in line with SEO guidelines. They have grown organically and SEO was never a focal point.

The WebCEO platform has helped me manage the workload solo and standardize the site onboarding process and workflow for our team so that SEO foundations can be completed for all sites.

The added benefit is that those who work with the data are learning more about SEO thanks to the well annotated reporting.

A: Summarizing our interview: what is your agency like now compared to how it was when you started?

B: It’s gone from a mosh pit to a finely choreographed dance. 

The quality of reports, data mining, collaborations are way better, it’s a different game entirely.

A: Thank you for contributing your time! 

B: My pleasure.

READ MORE:

• How Local SEO Helped Wolften Scale Up Their Business 
• How to Do SEO for Manufacturers: An Expert’s Review of WebCEO
• How an Ex-Marketer Recovered from Burnout and Succeeded in Local Business

The post How to Do SEO for Gambling Websites: Real Experience from South Africa appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

A tough niche requires tough specialists. Manufacturing is a sphere of strict schedules, attention to details and in-depth audits. Matthew Fitzgibbons, CEO at LIBERTY Web Marketing, LLC gives some professional advice and shares his experience of working with WebCEO. 

Allen MacCannell: What is your global mission?

Matthew Fitzgibbons: My mission is to provide large agency results with small agency pricing to U.S. manufacturers and B2B companies in the US. My services include responsive websites, SEO, data analysis, copywriting, part photography, banner ads, audio and videography.

A: How long have you been in the SEO niche?

M: I founded my company in 1999 but have been doing SEO since roughly 2001.

A: When was the first time you started using WebCEO? Have you tried other SEO platforms?

M: In the early 2000s I had been using Web Position Gold for a long time. In approximately 2009 my work with this platform ended. I was forced into a position with my existing customers to hurry up and find something else. 

I tried different products. My primary concern at the time wasn’t having access to new capabilities. It was about decreasing the amount of time it would take for me to learn a new interface, because I was pretty confident that everything that I was doing was working very well for my customers. And I just didn’t want to spend a ridiculous amount of time with some interface that was going to be radically different from what I was accustomed to. 

And I discovered WebCEO.

A: How does WebCEO help you with your work?

M: WebCEO blew my mind with their incredible customer service. The company really helped me in terms of customer service which was super responsive. Skype calls and things like that – that was something I wasn’t accustomed to because every other company was decreasing the ability to get a hold of a human. 

WebCEO blew my mind with their incredible customer service.

The graphic user interface wasn’t necessarily different but after the first couple of months I got very comfortable in the things that I had been doing for so long. I had everything well-established and then I had an ability to go in and actually dig around and see what other features your software offered. 

That’s when I started to discover that you guys were really on top of the game and I probably should have been using you for years earlier because so many of the little things you just made easy. Even old YouTube videos about the tools are 90% still applicable. I’ve been really happy.

That’s when I started to discover that you guys were really on top of the game and I probably should have been using you for years earlier because so many of the little things you just made easy.

A: What do you find unique about WebCEO?

M: All-in-one tools arranged logically, but the biggest advantage is your excellent customer service with rapid responses and friendly assistants.

A: Having so much work, did you ever miss deadlines?

M: Never. In fact, I need more clients so I am eager to hear any suggestions about obtaining them.

A: What advice can you give to SEO Agencies to avoid the pain of missed deadlines?

M: Under-promise and over-deliver. Marketers are not trusted so it is essential to do what you say you’re going to. 

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

M: I have found that no plugins or tools by themselves are able to accomplish what an experienced SEO expert can do (with the right tools).

A: With so many clients, how do you keep an eye on their profiles?

M: I schedule a specific day or days in the month to focus exclusively on only one or two projects. 

A: A professional tip: how often do you recommend SEO & technical audits? How often do you usually schedule reports?

M: Monthly ranking reports, etc. Individual reports like auditing reports, I sell to customers on an as-needed basis. I never sell anything to my customers that I don’t believe is necessary.

I never sell anything to my customers that I don’t believe is necessary.

A: Thank you for contributing your time to this interview!

READ MORE:

• How Local SEO Helped Wolften Scale Up Their Business
• Lead Generation: How to Get More Leads with Content Topic Clusters
• White Labeling: What Is It and How to Work with It?

The post How to Do SEO for Manufacturers: An Expert’s Review of WebCEO appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

We want to acquaint you with Cláudio Souza from Brazil. He strives to save people’s lives and spreads information about one of the scariest diseases of our time, HIV, on his blog Soropositivo.

Cláudio is responsible for everything on his website!

WHAT IS IT LIKE TO BE A HEALTH BLOGGER?

Allen MacCannell: Hello Cláudio! What is your global mission?

Cláudio Souza: Olá Allen! That’s pretty simple. My website was born to save lives. I try to prevent people from contracting HIV. But saving lives also means helping people who are desperate, who have known they were HIV positive, or who were afraid to be and would rather not know. I believe the scope of this goes further.

A: Do you remember your first steps? Did you start with a few tools for different purposes or with an all-in-one SEO platform?

C: I started with Yoast. And it was not easy. But I knew it would be a difficult path, as Yoast gives you some options for website adjustments.

I learned many things at SEO University. After working for a few years, I found WEBCEO and it showed me best what I needed to do. When I implemented WebCEO generated tasks, the site’s visitation went up. And there was a fantastic moment that surprised me: WEBCEO showed me that there were more than 350 posts without a keyword in the “ALT” tags. I started to work post by post to adjust this error. But I realized that it would take months and months, and I started looking for something that would do this job automatically. I found this BIALT – Bulk Image Alt Text (Alt tag, Alt Attribute) with Yoast SEO that made the adjustments in conjunction with YOAST. After a week of republishing the pages and posts, in a surprising way, traffic practically quadrupled overnight! And the only thing that could have changed that were the ALT tag changes!

So, the tip given by WEBCEO was a fantastic suggestion and I’m afraid to say that I would never have known about this flaw and those blog posts would still be lost on the third or fourth page of searches.

A: In this tough matter, what challenges did you face?

C: The goal of my job is to save lives. Well, I’m not a doctor, not even a health professional. I have learned so much in the field of medicine. The good quality of my competitors’ texts forced me to seek to offer better content and to improve my content with better SEO practices, so that I would not only become “more visible”, but highly rated among visitors.

WEBCEO ended up teaching me other things such as how to improve myself in SEO practice, because better content only appears in the hands of a webmaster and blogger who aware of their responsibilities. And I am getting a good rate of frequent attendance and new visits. This is nothing that can be achieved without effort. I have gained visibility with the blog optimization work. Loyalty to my blog happened because I was better able to inform people who searched for a specific type of help, and because the world, starting with Google, treated my content better. I was driven by the vigor of the competition to improve the content of the blog. And I have seen my improvements in Analytics reports and WordPress tools. In a way of saying, the WebCEO tools also improved my level, as a person, as a human being, because you can only keep your loyal readers with reliable content.

A: Speaking about the challenges and obstacles you encountered on your way, tell us also about your most recent success.

C: My blog was in a very bad visibility situation and I was contacted by the WEBCEO team and received a proposal to use WEBCEO and I was excited to do so. I missed a tool like this and the proposal that was made to me made it possible to do useful work at a time when my work, my Blog, appeared poorly in searches.

A:  What was the most remarkable challenge that you’ve faced in SEO?

C: To have gotten into Google’s top three pages with many keywords, gaining visibility and the fantastic return to the top Google position with more than 20 keywords.

A:  Having long term experience in the niche and a lot of work under your belt, which SEO tasks now eat up most of your time?

C: I work alone, my wife revises the texts and I take care of all the tasks by myself.

HOW WEBCEO STIMULATED THIS HEALTH BLOGGER’S PRODUCTIVENESS

A: When was the first time you started using WebCEO? What SEO tasks have you solved with this platform?

C: I got to know WEBCEO around 2003/2004 when a friend explained to me the need to be careful with SEO. It was he who showed me your WEBCEO software. He allowed me to make use of the tool, even for my website, which was built on an ASP platform, and had many problems. This way I saw that I had to correct many errors. I did correct them, always taking into account the advice that WEBCEO gave me.

I took your course at WebCEO University and ended up buying the software and started working for some small companies. I am a person living with HIV and it is very difficult to get a job that is not remote. What made me most happy is knowing that I was, in some way, helping people to accept this new condition. I took advantage of the interview environment to tell people that we need serious media to deal with this subject.

I was only able to do this intervention because I was found on the second page of results. I was there because WEBCEO made me visible and it made a fantastic difference in my work and my life as well as that of thousands of people, I am not afraid to say so! I have this article on my blog and, in the end, I will deliver it to you. This helped me to come to life for 4 years and also generated a visitation to my blog that I never dreamed I could have.

I keep working on the blog and at the given moment I am still working on JOOMLA, because I had left that obsolescent technology, ASP, behind. And it was operating in joomla that I reached around 5,000 users a day and had started to have great difficulty to maintain the blog, which did not always have ads, due to the nature of the subject in question, AIDS or HIV.

In a moment of rare happiness, I received a good offer from WEBCEO and I remember very well that Allen said that they all wanted my blog to return to the relevance it once, helping to save lives. And this has always been the goal of this blog, day after day. So, I reached this number of views without using any secondary tools. All I needed was information that I used on WEBCEO.

A: How did WebCEO help you with your work?

C: Let’s see this:

Technical Audit. To get a good opinion from search engines I must have a blog or site technically optimized.

In order for you to be able to “have a good opinion about your work on the part of search engine artificial intelligence, you need to have a website that is at least almost perfect in technical terms.

One of the sources from which I take content to translate made a change to their CMS, leaving behind their entire directory tree for no reason. This was generating an immense number of 404 errors where, in fact, permanent redirection would have been necessary.

Without the WEBCEO tools I would not see these errors and, yes, I would be completely damaged in these metrics. The technical audit is an important tool and I depend a lot on it, monitoring these errors here, there and everywhere!

The same tool informs me about internal links that I broke or images that, I’m not sure how, are no longer there

WEBCEO tools helped me to “discover nuances of work” purely and simply by observing in a broad way what I really couldn’t see. When you are working on the WEB you must understand not just what you have to say.

WEBCEO has helped me to be found. And I believe in God. Not in the God who punishes. In the God Who Loves. In the same way that he looks at me and, it is strange to have to write something like that, with love, and even happiness, I am aware of His attention to the WebCEO team. There are so many other sites today doing the work that I once did alone! But the WEBCEO team looked at me!

WebCEO helped me in countless ways, with the advice that the software itself provides, including the links I should “disavow”, to the dangerous competitors that surround me and, many times, I wouldn’t even imagine, by the diverse nature in which they work.

A: After all this time, what are your top 3 most used WebCEO tools?

C:

1. Site Health

2. Keyword Research

3. Monitoring of ups and downs in the rank tracking tool!

These systems led me to understand, in the blink of an eye, the problem of having more than 300 pages without having keywords in the ALT text of each image!

A: Have you tried other SEO platforms? What was the decisive factor that made you choose WebCEO?

C: Yes. I tried others. I didn’t see anything really relevant. And there was the poverty of their support, the delay in responses, the necessary upgrades in order to do a simple new type of scan.

WEBCEO itself, as a company, is quite fair in this regard and its tools are not offered in stages of functionality but rather upgrades are offered in terms of the number of keywords or the number of search engines one needs to work with. 50 keywords is fine for me in the Solo Plan.

Everywhere I could find a technical team providing support, but with an emphasis on selling consumer plans “best suited to my needs”. WEBCEO does not have a pushy sales system. It is natural that they can offer something more to corporations than they do with bloggers. However, they always told me how to do things for free if possible. I don’t mean to demean the names of competitors. But the truth is that WEBCEO is simply unsurpassed.

A:  What did you find unique about WebCEO?

C: Support was great. I’ve never seen anything like it. Sometimes I felt I was in a bar, talking with friends while we were actually talking about an issue on my blog.

The software is amazing. But without the very old-fashion human being and his humanity, nothing could be so good

The software is amazing.

A: I am sure you’ve generated SEO reports. Could you please tell us more about that?

C: I sent them to potential sponsors. People who wanted to sponsor the blog. And I’ve used my reports to measure the blog’s growth in visits and send them charts that allow me to say: I’ve grown 350% over the previous month, and I bet I’m going to go up higher every month this year.

PROFESSIONAL SEO ADVICE AND GUIDANCE

A: What SEO tools are a must for you and what tools would you recommend for any SEO specialist?

C: Without a doubt WEBCEO and YOAST and, if necessary, BIALTY – Bulk Image Alt Text (Alt tag, Alt Attribute).

A:  An SEO specialist, especially if he or she works alone, has a lot of work to do. Did you ever miss deadlines with such a busy schedule?

C: Always!

A:  What advice can you give to SEO professionals to avoid the pain of missed deadlines?

C: Build a good team, take care of your employees like your children and give access to good software with one person for each task. Happy employees with good tools work miracles!

A:  Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

C: Work with white hat SEO tactics and try to adjust each error on your SITE or BLOG and read the articles that are offered by WEBCEO in their SEO blog.

I always learn something counterintuitive and valuable in the WebCEO Blog posts.

A:  Which WebCEO tool really helped your business grow?

C: Site Health. It is good to look over there and realize, after a while, that your work and effort are paying off, being well received. Well received by the algorithms that rank you best.

A:  How often do you recommend SEO & technical audits? How often did you usually schedule reports?

C: I suggest using Site Health once per week. Disavow bad links once a month if you run a blog with comments.

Also, pay close attention to the quality adjustment guidelines for your HTML.

When it comes to SEO, every detail counts. For better or worse. I insist. Do your work. And avoid black hat chicanery at any cost, because the long path guarantees results even in the structural adjustment of your website or blog. And I have to say that the meta Title tag is very important! Not just for SEO. Also, for the user.

A: It was such an interesting interview. Thank you Cláudio for being with us today.

C: Thank you for inviting me.

READ MORE:

• How to Make Your Content King: Blog Posts & Infographics Optimization
• How Local SEO Helped Wolften Scale Up Their Business
• Technical SEO Checklist: Issues to Audit and Fix Immediately

The post How to Optimize Your Blog to Save Lives: Successful Health Blogging in Brazil appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.