Many people mistakenly believe that a website audit should include rankings, technical errors, and backlinks. But many in the industry use the word “audit” to refer only to the technical side.

A website with numerous technical errors may not even be properly indexed in search engines like Google. Therefore, when your customers want to start SEO for their websites, the first step should be to look at the technical side rather than focusing on keywords and backlinks.

Without dealing with the technical issues, any SEO efforts will be useless.

In this article, we will demonstrate why the WebCEO Site Auditor Tool can significantly enhance your clients’ SEO strategies. This tool not only impresses clients but also provides the most detailed technical issues report in the industry.

What is Website Health?

Website health should be a top priority for your clients when they engage in SEO activities. This set of critical ranking factors reflects the technical optimization of their sites, including aspects such as loading speed, usability, and adherence to SEO best practices.

Additionally, website health encompasses deeper elements such as secure connections, mobile optimization, and the proper use of meta tags.

By prioritizing website health, your clients can ensure their site remains competitive and compliant with evolving search engine algorithms, leading to improved engagement and higher conversion rates.

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Key Elements of Measuring Website Health

Before we explore the WebCEO Site Auditor, let’s highlight the key issues you should focus on when working with a client and how they impact a website’s health score.

1. Site Accessibility

Accessibility is fundamental to a website’s technical health. Your clients must be sure that search engines can easily crawl and index their sites.

If a search engine struggles to access content on a website due to poor site structure or broken links, it’s unlikely to rank well. 

Ensuring full accessibility involves checking the robots.txt file, implementing proper redirect strategies, and optimizing load times.

2. Mobile Optimization

With the increasing prevalence of mobile internet usage, mobile optimization has become a critical SEO factor. A mobile-friendly website provides a better user experience and ranks higher in search results. 

This involves responsive design techniques that ensure your clients’ sites are easily navigable on any device, from desktops to smartphones.

3. Error Management

Regularly monitoring for errors such as 404 pages and fixing them promptly is vital. Such errors can significantly detract from the user experience and reduce a site’s overall SEO effectiveness.

4. Clean URL Structure

A well-structured URL is clear and descriptive, both for users and search engines. It should ideally include relevant keywords and be easy to read, without lengthy parameters or character strings. Clean URLs are more likely to be shared and are better indexed by search engines.

5. Content Duplication

Duplicate content can confuse search engines and dilute page authority, resulting in lower rankings. 

Your clients need to identify and resolve issues of content duplication on their websites.. Using canonical tags helps indicate to search engines which version of a duplicated content is the primary version, guiding search engines to credit the correct page.

6. Secure Connections

Security is a major component of website health, impacting both user trust and SEO rankings. Implementing HTTPS ensures that the data transferred between your website and its users is encrypted and secure. 

Search engines like Google prioritize secure websites in their rankings, recognizing the importance of user safety.

How to solve these problems at once?

If you think those are the only problems your customers might face, think again. There are numerous factors that contribute to website health, and identifying all of them along with ready solutions can be overwhelming. 

That’s where the WebCEO Website Audit Tool comes into play. This tool does more than just highlight errors and provide detailed reports; it offers a suite of unique features tailored to meet the needs of both B2C and B2B clients.

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Let’s explore how this tool can streamline your clients SEO efforts and its unique features in the industry.

The WebCEO Website Audit Features Overview

First and foremost, we would like to express our gratitude to our customers for their suggestions and positive reviews of our tool. Thanks to your feedback, we are proud to declare that our tool is recognized as one of the most detailed in the industry.

Even with the Solo plan, you can scan a lot of pages and generate reports where you will find:

Critical SEO Issues and Solutions: SEO problems and actionable recommendations on how to resolve them.

Technical Gaps: Page not found errors, server problems, and broken JavaScript files, which are technical shortcomings that can significantly hinder your clients’ site performance and SEO effectiveness.

Broken Links: Broken links that harm user experience and SEO.

On-site Issues Over Time: Issues development and how they’re resolved over time.

Site Optimization Over Time: Progress of your site’s optimization efforts. This historical insight allows for strategic adjustments and more focused SEO planning.

NOTE: The Site Audit scan is started automatically upon adding a project. Your home page and up to 100 pages it links to are scanned initially. 

To increase the number of analyzed pages, go to the Site Health > Site Audit settings > Scan settings and select Maximum scan depth. The site crawler will then scan all the pages of your site (or up to your service plan limit if your site is really huge).

Once you have received a report detailing the overall health of your clients’ website, you can then examine their top-performing pages.

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 Detailed Analysis of Landing Pages

Our tool offers an in-depth analysis of each landing page, providing a detailed dossier with exceptional granularity. 

You can examine individual pages to view their meta tags and identify the specific keywords they are targeting. 

This feature is particularly beneficial for pages that are critical to your SEO strategy and are performing well, as it allows for further optimization to maximize their effectiveness.

With our editor, you can not only spot and correct errors and optimize loading speeds, but also strategically add keywords from your lists to enhance the page’s SEO potential.

An Indispensable Assistant for Newbies and B2B Agencies

The WebCEO Website Audit Tool serves as an invaluable resource especially for beginners and B2B agencies. It works extremely well for users who need clear guidance on how to enhance their site technically. 

The tool provides detailed, step-by-step instructions on what actions to take to improve their websites.

For agencies and white-label clients, this tool is particularly beneficial as it targets beginners who can gain significant advantages from its simplicity and ease of use. 

Unique Insights with Internal Links Analysis

To assist your clients to accurately evaluate their pages, we’ve added advanced metrics such as Page Authority and Text Juice. 

By analyzing these metrics, you gain deep insights into how search engines perceive the content and thematic structure of a clients’ site. Pages with the highest Text Juice are typically key in defining the site’s overall theme. 

With this data, you can strategically modify link texts to better align with a crawlers’ perception, effectively improving your clients’ website.

First steps to get Website Health Points with the SEO Content Assistant

To boost your Website Health even more, use the SEO Content Assistant, which will not only be a tool for effective content strategies but also a new source of keyword ideas. Moreover, you will see how competitors use your clients’ targeted keywords and compete with them on each page.

The SEO Content Assistant helps you visualize key SEO elements and start fixes that will noticeably improve your clients’ Website Health Score.

Final Word

As we’ve explored throughout this article, the WebCEO Site Auditor is a dynamic tool designed to enhance your clients’ Website Health Points.

By integrating the WebCEO Site Auditor into your SEO services, you’re not just fixing problems—you’re setting your clients up for long-term success. Choose a tool that adapts with the industry and continues to deliver significant results.

Unlock the full potential of your SEO efforts with a 14-day free trial and watch your clients rise to new heights.

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The post Heal Your Client’s Website with the Unique Features of WebCEO’s Site Auditor appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

The Rank Tracking Tool is the pride of the WebCEO platform and stands as the most popular feature in our suite.

In this tool, your clients will find three valuable sub-tools: My Site Rankings, Dangerous Competitors, and Competitor Rankings.

Each of them gives you the essential insights into your competitors, shows where they’re outperforming you, and most importantly, provides live data on your rankings.

Unlike other SEO tools that rely on static databases, WebCEO adapts to every Google update, delivering the latest and most relevant ranking information.

Today, we’re excited to show you why the WebCEO Rank Tracking Tool outperforms other SEO tools in the industry and will noticeably impress your clients.

Whether it’s tracking rankings across geolocations or keeping a close eye on competitors, we’ve got you covered. 

Why SERP Matters?

It’s important to be first, but it’s even more crucial to be first on Google. 

Search engine rankings are paramount for successfuly selling any product.

Moreover, all your clients’ competitors are vying for a spot on Google’s first page. 

That’s why your clients must track rankings and identify areas where competitors may have the upper hand.

The statistics speak for themselves: the first result on Google receives about 28% of all clicks, while results on the second page receive less than 1% each of the clicks. 

The top 3 results together account for over 60% of all clicks, making those positions highly desirable. 

SERP rankings matter because they directly influence your clients’ websites visibility, profit, and ability to generate quality traffic. 

With accurate and insightful SERP rank tracking, businesses can better understand their SEO performance and refine their strategies to achieve lasting results.

Let’s explore how the WebCEO Rank Tracking Tool excels in helping businesses achieve superior SERP rankings.

#1 Get Location-Based Rankings

The most powerful feature of the WebCEO Rank Tracking Tool is its capability to match a specific location with accurate rankings, allowing businesses to optimize their visibility anywhere in the world.

When configuring or updating rank tracking settings, choose a specific location.

Just start typing the name of the location into the Location field and select the right option from the dropdown list that appears.

Note: If a location is not specified, the tool defaults to the capital city of the target country as the target location. 

Additionally, for those who wish to compare report results with their own browser results, the location specified in the report settings should match the location detected by Google.

This alignment guarantees that the SEO insights your clients receive are accurate and comparable to real-world search results.

If your clients need to track results in a new location, you will need to create a new “search engine” because the settings of search engines already created cannot be edited. 

Instead, you must add a new search engine with the correct location settings. This feature is especially useful for businesses that operate in multiple regions and need to keep their strategies flexible and responsive to various market dynamics.

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#2 Real-Time Data

The next reason to be proud of the WebCEO Rank Tracking Tool is its Live Data feature.

Unlike other tools that depend on pre-collected databases of previously rank checked keywords, the WebCEO Rank Tracking tool performs ranks scans at the moment you order them so you will get the information appearing in real time on search engines. 

Since we fetch data directly in real-time, the scanning process can sometimes experience delays of up to 15 minutes for very large quantities of keywords. 

This is a small trade-off for ensuring that the data your clients receive is not only current but also accurately reflects the latest search engine results.

This feature is perfect for SEO professionals and businesses that need to quickly adapt to changes in SERP rankings.

#3 Staying Ahead with Google Updates

The Rank Tracking Tool is designed to keep pace with any changes in Google’s algorithm, ensuring your clients are never left behind.

Our system continuously monitors Google updates, enabling users to see how these changes influence positions on the SERP.

Whether it’s a major update that significantly changes the SEO industry or minor tweaks, you’ll be equipped to adjust your strategies swiftly and effectively.

By understanding exactly when and how Google’s changes are affecting your clients’ rankings, you can make informed decisions about what to do to boost positions.

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#4 Historical Data to Analyze Your Ranking Dynamics

The Historical Data feature in our My Site Rankings Tool is a valuable asset for understanding the dynamics of search engine position changes over time. 

It provides clear, concise data that saves time and offers insights, helping your clients identify trends, cycles, spikes, and dips in their search engine positions.

This tool efficiently organizes ranking history into an easy-to-read format, simplifying review and action.

By analyzing how and why rankings have changed in the past, you can better predict future trends and improve your clients’ strategies to get optimal performance and enhanced search visibility.

#5 Unique Value of Our Visibility Score

The Visibility Score is a well-known metric in SEO tools, designed to measure the potential impressions and click-through rates a website might receive based on its ranking positions for specific keywords. 

While most SEO tools calculate their Visibility Score using only global desktop organic rank results from Google, and often overlook the nuances of individual keyword demand, our approach goes several steps further.

Our Visibility Score algorithm incorporates a broader range of factors, making it a more precise and valuable tool.

It takes into account all organic and SERP feature rank positions across all tracked search engines, not just Google.

Additionally, it considers the type of device used, the exact scan locations of ranks, and importantly, the search volume of each keyword within the relevant regions around those locations. 

This unique formula helps you better understand the effectiveness of your SEO strategies.

Note: Many of our users frequently ask whether they can add desirable competitors to our tool to analyze their data. The answer is yes! 

Go to the tool settings and add any competitor of your choice. Once added, you will be able to view their visibility score and other relevant data in the Dangerous Competitors Tool.

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#6 Outshine Your Competition Using Shared Keywords

With our Shared Keywords feature, your customers can see which keywords their competitors are targeting. This tool can significantly increase the efficiency of a copywriter or SEO specialist.

By selecting one of the competitors and entering the keywords your clients aim to rank for, the Shared Keywords tool displays the positions of these keywords for both your client and their competitors. 

This direct comparison helps your clients understand the competitive landscape and see how their keyword positions stack up against their rivals.

Armed with this knowledge, your clients can make informed decisions about which keywords to focus on, guiding their content creation efforts to improve their chances of ranking at the top of Google. 

#7 Impress Your Clients with Professional PDF Reports

Every marketer faces the challenge of proving the impact of their efforts. Numbers do the talking, but they also need to be presented well.

Our PDF Builder enables you to create visually appealing SEO reports in minutes. This powerful tool eliminates the need for manual report creation.

Set up recurring reports, and they will automatically update with the latest results and send them directly to your selected recipients on a schedule.

This functionality ensures that your reports are not only informative but also professionally presented, making it easier to demonstrate the value of your SEO efforts to clients and superiors.

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The post Discover Why The WebCEO Rank Tracking Tool Is the Ultimate Choice for SERP Rankings appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Site speed has become one of the most crucial ranking factors for search engines. This is clear because, if a site takes too long to load, you’re unlikely to give it the precious time needed to load all its elements. 

Your clients may often overlook or not realize which elements can affect their site’s loading speed, so it’s important for you to understand this in order to quickly solve their problems for them. In this article, we will explain what page load speed is, why it’s important for SEO, and, of course, we will introduce you to the most effective tools for managing it.

What is Page Speed?

Page speed reflects how quickly a website responds to web requests. In other words, page speed measures the time it takes for a website’s elements to display on a user’s monitor or smartphone screen. Fast page speed is essential for SEO, as it significantly influences user experience.

Page speed is affected by a variety of factors, such as the quality of web hosting, the overall size of the page, and the nature of its content. Elements like scripts, images, and videos can also have a significant impact on loading times. Moreover, page speed may differ between desktop and mobile devices due to variations in hardware and internet connectivity.

Understanding these factors is crucial for identifying speed issues and improving site performance to keep both users and search engines satisfied.

The Importance of Page Speed for SEO

Google says that page speed influences your website rankings, emphasizing the importance of quick-loading sites. It means that quicker load times can lead to higher rank positions in search results. 

Moreover, page speed directly affects user behavior, especially in terms of bounce rate and user engagement. According to Google, when a page takes more than five seconds to load, the probability of a user bouncing increases by up to 90%.

Bounce rate not only reduces the opportunity for conversions but also negatively impacts your SEO. A slow page speed, particularly with a loading time longer than 3 seconds, significantly increases your bounce rate. This signals to search engines that the website might not be providing valuable or relevant content, prompting them to lower your site’s ranking in search results.

So, optimizing pages with poor performance should be your priority because Google can penalize your site if you don’t.

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To effectively manage and improve page speed, you and your clients must understand basic metrics for measuring site speed:

• Time to First Byte (TTFB): Measures how long it takes for a browser to receive the first byte of data from the server. 
• First Contentful Paint (FCP): Tracks the time it takes for the first piece of content to appear on the screen, such as an image or block of text. 
• Onload Time: Total duration it takes for the entire content of the page to fully load.

These metrics provide information about how quickly a page starts to load and becomes visually interactive for the user. Although the Core Web Vitals are the critical metrics for understanding and delivering a great user experience. Let’s take a look at what is good page speed based on Core Web Vitals metrics:

Largest Contentful Paint (LCP): Measures how long it takes for the largest content element on the screen to load, crucial for understanding perceived load speed.

First Input Delay (FID): measures the time it takes for a web page to respond to a user’s first interaction, such as clicking a button, selecting a menu item, or tapping on a link.Cumulative Layout Shift (CLS): Page elements suddenly shift during the loading process, often resulting in an unpleasant user experience.

Integrating these advanced metrics into your optimization strategies is essential for maintaining competitive search rankings and ensuring a seamless user experience.

These are Google’s thresholds for evaluating the Core Web Vitals of a page:

You can check your Core Web Vitals in Google Search Console

Open your Search Console Page and go to Core Web Vitals.

Read our article to learn more about how to use the Page Experience Report in Google Search Console.

How to Check Site Speed?

To measure site speed accurately, you will need a few tools since each relies on different data and may produce differing results. We recommend starting with Google PageSpeed Insights. 

Simply input your URL, and it will provide performance metrics for both the mobile and desktop versions of the required site. These initial measurements can help you understand the current performance level of your site and you will get recommendations for improvements.

Once you receive the results, focus on key metrics such as the Largest Contentful Paint (LCP), which indicates how long it takes for the largest element on the page to load. This metric is critical as it directly impacts the user’s perception of speed. Other important metrics include First Input Delay (FID) and Cumulative Layout Shift (CLS), which relate to interactivity and visual stability, respectively.

Let’s look at some more tools, which can be useful for you.

GTmetrix

If you’re not too lazy to sign up, you can use the free GTmetrix tool. Just like Google PageSpeed Insights, you simply need to insert your URL, and the tool will give you information and metrics. By the way, my metrics were very different from those of PageSpeed Insights, probably because their default server is in Canada. If that works for you, use this tool and get a report where you can see:

• Your structure score
• Your performance score
• Your Core Web Vitals score
• A speed visualization graphic
• Recommendations to improve performance
• And more

Note: If you require the use of other servers or platforms, you will need to buy a Pro Plan, but a free version is okay to check basic metrics.

Pingdom Website Speed Test

Like the other tools, Pingdom Website Speed Test tool checks only one URL, rather than your whole website. Simply put in your URL, choose a server and press “Start Test”. If you have a global site, run different tests from different servers and compare the results. The tool will display your page size, load time, number of HTTP requests, and recommendations:

How to Improve Site Speed with WebCEO

WebCEO’s Speed Optimization tool simplifies the site speed optimization process by testing your landing pages and rating their speed on a scale from 0 to 100. It also provides valuable tips for reducing load times. A low score, or a sudden drop after subsequent audits, signals the need for immediate action to improve your website’s performance. 

Note: The speed optimization score is based on the data analyzed by PageSpeed Insights.

To use this tool, log into your account and add a project. 

After adding the project, move to Site Health – Landing Page SEO – Speed Optimization 

Press the “Add landing page” button and insert the URL that you want to check or choose one from the list.

After adding, go back to the speed optimization tool and wait until scanning is over.

You will see a report that shows the Speed Score and all Web Vitals for each particular landing page of your website. Be sure to use the toggle between desktop and mobile results at the top of the page.

Scroll down and you will find the list with detailed instructions on how to improve your site speed even more.

Lower in the report, you can see the areas where you are good and which steps are passed.

Once you’ve reviewed your Speed Score and Web Vitals for your most important landing page, take advantage of the detailed recommendations by WebCEO, designed specifically to help you streamline and enhance your clients’ site speed. 

By implementing these improvements, you can ensure optimal site speed across all client projects that benefit SEO and enhance user experience. 

Check how you can boost your speed score From 0 to 100 in 10 Fast Steps by Brian Gareth

Final Word

Optimizing site speed is critical to your clients’ success. It’s essential to regularly check site speed to avoid losing valuable traffic and conversions. However, while speed is important, do not overlook the king—content.

Content quality and relevance should always come first. A page that loads slightly faster won’t necessarily outrank slower ones that better fulfill the user’s search intent and provide more relevant information.

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The post Speed Matters: Improve a Website’s Performance with WebCEO appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

SEO is a challenge. Even one website can take a lot of time to optimize. And SEO agencies deal with many, many more websites, all at the same time. How do professionals handle it all? Not by cutting corners, that’s for sure.

Instead, SEO pros rely on powerful software with hacks and features designed to get the job done faster AND without sacrificing the quality of their work. Sounds too good to be true? You be the judge.

Here are some SEO hacks that will definitely make your life easier.

1. Get interested SEO leads while you sleep

What about sending a personalized demo SEO report to EACH interested visitor of your site, without you moving a finger?

You’ve got it right, EACH visitor of your site who clicks on a ‘Get your free SEO report’ button, will enter their domain and contact details, and soon get a personalized SEO report with errors, which can be fixed… obviously by YOU or your digital agency!

Easily embed a ‘Free SEO audit’ button on your site, customize the SEO report template with your branding and contact details, and WebCEO will start doing the rest of the job for you!

See how the embedded button works

2. Import hundreds of client sites to your SEO platform with the help of an API

If you have your own database of SEO prospects, it’s very easy to add their domains as WebCEO projects. Then you can get any amount of SEO data about their sites without having to manually create a WebCEO project for each!

This is a powerful WebCEO feature exclusive to the Agency Unlimited plan. And that’s just scratching the surface. The API can also be used on a white label domain – in fact, more on that in the next section…

3. Set up a white label SEO platform on your own domain and pretend you’ve developed your own SEO tools

One of the most thrilling features of WebCEO is the ability to “privatize” Agency SEO tools, allowing users to host them on their own sub-domain or domain with personalized branding. 

You can legally resell our SEO tools under your company’s name, fully customizing the interface to include your private logo, header, footer, and color scheme. This level of customization ensures that your clients perceive it as an original service with your brand identity.

Setting up a White Label Domain might seem complex if you aren’t used to creating subdomains in your hosting panel and CNAMEing them elsewhere. However, our support team is always available to assist you, or you can request a 30-minute demo to have all the nuances and features thoroughly explained.

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4. Limit access to your corporate SEO platform by role in your SEO team

The more clients you have to service, the more SEO work will be on your plate. That calls for teamwork and delegation of tasks.

Therefore, it’s a tremendous help to have an SEO platform specifically designed for teamwork.

But then you have to worry about not stepping on each other’s toes and deciding who gets access to what. Fortunately, WebCEO’s got you covered there too!

In the User Manager, you can create teams and add other users who have a WebCEO account or who have an account on a special white label domain. Then give them access to the projects of your choice (meaning they won’t be able to touch your other projects). Teammates will be able to use the Tasks section, but they will not be able to change the SEO tools’ settings, so you won’t have to worry about them messing anything up.

5. Set up SEO audits to run automatically and ALERT you in case of errors or issues

Search engines regularly update their algorithms, leading to an ever-increasing number of SEO issues you can wrestle with. Overlooking these issues can lead to your clients losing their rankings. Counter this with the WebCEO Audit Tool. Our Auditor highlights SEO issues on websites and provides detailed instructions on how to fix them.

To customize your scan frequencies, go to “Scan Schedule” and select how often you want to perform the audit. It’s not necessary to do it every day, but we recommend scheduling it at least once every two weeks.

Get an in-depth website SEO analysis TRY FREE

To gain complete control over your website’s SEO, enable email alerts to receive instant notifications about any technical issues identified on your site after a Technical Audit report scan. Utilize the Alerts tool to stay abreast of minor and significant changes (broken links, improper redirects, mixed content issues, etc.) ensuring that corrective actions are taken promptly.

6. Have SEO autotasks generated for your team members after each SEO scan

SEO is a lot of work, and someone has to keep track of it all. Why does it have to be you? Let the SEO platform itself take care of it!

In WebCEO’s Tasks section, you can create any number of tasks that are required for improving your client’s SEO situation (e.g. fixing broken links). And you don’t even need to create them manually: not only can tasks be autogenerated from fresh scan results, but the Tasks section comes with its own Library containing a large variety of pre-made, common SEO tasks, all grouped up.

Simply choose the tasks that need to be done right now – and if you are working in a team, you can assign them to your team members individually. Then they can update their progress right there in the Tasks section.

And, as stated above, if a new SEO scan finds fresh problems on your client’s site, requisite new tasks will be automatically added.

7. Have the keyword rankings of your clients tracked from MULTIPLE LOCATIONS

No, you don’t need to run offices in different locations. Neither do you need to buy multiple IP proxies to check these rankings.

Simply add your targeted keywords to the WebCEO Rank Tracking tool and select all targeted locations (down to the city or zip code) to be tracked.

You can set up WebCEO to activate rank checks once a month, biweekly, weekly or even daily (depending on your subscription plan). Or you can manually scan when you need to.

8. Discover thousands of backlink opportunities with WebCEO’s Competitor Backlink Spy

SEO is a game for smart people, so we need to make smart moves. One of them is unlocking new link-building opportunities hidden in our competitors’ backlinks profiles.

Input your competitors’ URLs, and discover valuable websites whose owners are currently linking to them and who might be interested in linking to your site as well.

In the report, you will gain insights into the total number of prospective backlinks your website can realistically acquire, enhanced with filters to identify link opportunities that align with your specific needs.

Use settings to customize the number of backlinks displayed from each competitor.

Get sated with rich backlink opportunities Learn More

9. Discover the most DANGEROUS organic competitors for each client site

It’s already hard enough to cherry pick SEO competitors for one site (since it’s mostly about discovering who outranks your client for their chosen keywords). Imagine having to do it for a bunch of your project websites!

Fortunately, the right SEO tools make it much easier, no matter how many clients you have.

Simply use WebCEO’s Dangerous Competitors tool to analyze a website’s niche and keywords, and it will find direct competitor domains based on those. If you’d like to find competing webpages instead of competing domains, you can do this in WebCEO’s SEO Content Assistant tool.

Note: if your clients turn out to be each other’s competitors, it may be a good occasion to prepare some popcorn.

10. Have your client sites checked for TOXIC backlinks on a regular basis

All websites need to build backlinks in order to rise in rankings.

Alas, no website is safe from acquiring low-quality backlinks along the way. Even worse, it’s possible to intentionally sabotage a website’s link profile by filling it with spammy backlinks (which is known as link bombing or spamdexing).

When is a backlink bad? When it comes from a page with a low URL trust level, or when the page is littered with outbound links,or the linking page is completely irrelevant to you..

Backlinks like that don’t bring any value and may even hurt your client’s authority.

The best course of action is to find those toxic low-quality backlinks and get rid of them all, everywhere. And you need to do it on a regular basis.

It may sound like an enormous effort, especially with many clients at once, but WebCEO’s Toxic Pages tool makes it trivial.

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If you are too busy to ask the webmasters of spammy domains for precise removal of each toxic link, then you can mark as many of them as you want for removal with the in-built Disavow feature. Note you can disavow both domains and URLs. We recommend disavowing an entire domain if the page that links to you is really bad. In this way, if they create a new page to spam link to you, you’ve already told Google that you’ve disavowed it.

11. Finetune customized SEO Dashboards for your client sites

When given the option, who doesn’t like personalizing their tools?

Complex tools like SEO platforms benefit from it more than you can imagine.

After all, everybody has their own approach to how they run their sites, how they do SEO and what kind of results they want to see.

Which is why WebCEO’s Project Dashboard is full of widgets that can be dragged and dropped and otherwise customized to appeal to literally any SEO specialist.

The dashboard can include not just WebCEO’s own tool widgets, but also integrate widgets featuring data and graphs from Google services: Analytics, Search Console, Ads. Combine all analytical data with SEO data into one marketing mix!

You will have full control over its appearance. You can go for a minimalistic look with only a few report widgets, or you can make it as detailed as you want.

Include all the reports you want to show to your client and put the most important ones at the very top. You can enlarge or shrink the widgets while you’re at it.

12. Have professional-looking SEO reports emailed to your clients automatically under your own brand

While the dashboard offers an overview of your client’s SEO situation, the real meat lies in the SEO reports.

What’s more, they offer you even more freedom with customization.

Choose what SEO information you want to include in your reports and set them to be sent automatically whenever you prefer. Monthly, weekly, or even daily if that’s what your clients want.

But the best part is the option to hide your relation to WebCEO. Design your own cover page with your own logo, embed your agency’s contact information, and voilà!

Now you can send your own original reports, compiled by none other than your SEO agency.

So you’d better give the dashboard and the reports a good makeover. Creativity wins the clients’ hearts.

Wrapping up

Remember that online search always evolves, and so does SEO along with it. As tools become more developed to matchsearch engines’ new capabilities, new SEO hacks will inevitably emerge. Keep an ear to the ground for new SEO know-hows – and if you miss any, WebCEO will be there to share the news.

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The post 12 SEO Software Hacks Your Marketing Agency Probably Dreams About appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Running an SEO business is definitely a big challenge. First off, SEO agencies have to swim in an ever-changing ocean of Google algorithms, adapt their SEO activities to these changes and shape an individual marketing strategy for each client site. Second, managing hundreds of clients’ websites is a great responsibility and a big pain. This is where marketing automation tools become a great help. These tools, when designed properly, help to automate routine marketing tasks, provide big data for deeper research and analysis, and help SEO teams to collaborate more effectively.

If you run a digital agency or plan to provide SEO services, you will definitely love this insider information. We recently sat down with Mike Tortorice from Infront Webworks, a US-based digital agency, to discuss their experience in the niche of SEO services, challenges and drawbacks, hacks and workarounds. Here’s what he had to say…

How long have you been in the SEO niche and what challenges did your Digital Agency face?

Infront Webworks has been in Website Design and digital marketing for over 20 years but a little over 6 years ago we started aggressively recruiting SEO experts and building a team to compete with the best in the SEO agency space. In that time, we have won a number of National SEO awards, were the 11^th company in the U.S. to become LSA certified, have built a team that has 130 years collective SEO experience and created a reputable brand in the SEO arena.

Our biggest challenge is keeping up with demand as we grow. Most recently we were runner up for the 2017 US Search Awards “Small SEO Agency of the Year” which proved to be a great way to attract more high profile clients. With this, having WebCEO as a partner really showed that scalability was manageable.

Having the right white-label SEO software at the right time in a company’s growth curve is very important. WebCEO keeps up quite nicely.

What is your favorite feature in WebCEO?

As the SEO and Digital Marketing Manager at Infront Webworks, I have grown to appreciate the easy to understand and intuitive layout of WebCEO that has helped grow departmental gross revenue by 934% in the past 5 years, while consistently maintaining a 95 plus percent client retention rate. Many similar white-label SEO tools miss the mark when it comes to management overview. In fact, you would be hard-pressed to find a tool that offers a specialist breakdown of proper website metrics and KPI’s at a glance.

How is WebCEO different from similar SEO tools on the market?

With the multi-user functionality, being able to quickly glance at the SEO team’s metrics that are broken down by specialist makes it one of our go-to tools as we go about our work days. Spotting good and bad website metrics at a glance is vital to a specialist and a manager in this role. I don’t believe there is another platform that can dissect between team members at a glance and is equally valuable to the team manager and the specialists who strategize the client accounts.

How exactly did WebCEO help your SEO team save time and costs?

Time is money as they say. With WebCEO, the ability to quickly assess stats fast is tantamount along with finding KPI’s quickly. The platform does all this easily. From a digital marketing and SEO agency perspective, and as a manager on the team, I need a way to keep up on how specialists are performing which can be a huge challenge in this industry. With so many competing priorities having a quick glance of every client’s overview is huge.

The WebCEO Task Manager gives us the ability to segment specialists based on any category of our choosing. For instance, from the initial starting dashboard you can set up custom names for each specialist on your team, as well as assign projects based on department, or maybe a section for competitor rankings. The sky is the limit as you can alter each row to represent any category of your choice. For example, the below image represents the average of metrics of each specialist’s clients.

This gives management a quick glimpse of performance at a high level. If something is off the next step would be to examine deeper by simply clicking on the specialist’s name and opening up their dashboard deeper and taking a granular look.  This will open up a panel listing the particular SEO specialist’s clients in a well formatted list. This breaks down the statistics even further.

From here if we can drill down even further per website under a specialist’s projects for an overview of the site of your choosing. Once again at the project overview level, everything is well laid out and composed. You can also add special widgets to this dashboard. For example, if you wanted to track at a glance traffic over 12 months, there is a widget set you can add to the project level dashboard with a simple click of the mouse.

All the widgets display nicely as they are lumped together into the project overview. The look and feel is sleek and streamlined which is good because WebCEO offers branded access to the dashboard from your own sub-domain if you wish to let your clients see stats at will. This helps agencies remain transparent, which is a present day gripe among new clients who previously had bad experiences with non-transparent agencies.You can also set the permissions so your client will only see their dashboard.

Upon logging in as a customer or as an SEO team member, the project overview is the first thing you will see at the project level. A not-so granular overview of the metrics of your choosing. From site speed to average ranking position the widgets can be set to your liking or set as static for your clients, meaning they cannot be altered via a third party.

It would appear something like this…

By clicking on any of the widgets the tool sets get more and more intricate as far as stats and helpful information goes.

WebCEO from end to end has so much information packed within its programming I can’t think of anything that is not covered important to SEO. Stacked with the ability to provide everything from competitor reporting, backlink toxicity, social analytics to technical website audits, WebCEO is the Swiss Army Knife of SEO in that it pretty much does everything you need for technical level SEO.

Oftentimes in SEO, there is always an extreme amount of jumping around between different SEO tools, but with WebCEO the need becomes less frequent. Pulling information from tools like Google Analytics, Search Console and SEMrush, you can almost always stick with this one tool, finding the information you need at the press of a mouse.

In conclusion, one thing that really separates WebCEO from all the other SEO tool suites is its team management features. No other SEO tool suite offers “at a glance” KPI’s on SEO team member performance and per client stats from a single screen.

WebCEO has all the strength of all the most popular tool suites for the SEO professionals doing the day to day SEO but also offers dimensions for managers and directors that no other tool set does.

I bet you send SEO reports to your customers. Could you please tell us more about it?

We actually do send out monthly reporting. With WebCEO the practice is easy and offers customers a detailed view of how their performance stacks up.  The reports look exactly like they do when a customer logs in to view their account. The PDFs are full of color and insights. A professional looking bonus for clients.

Taking it a bit further you can not only set up reporting to utilize your agency’s branding but you can also incorporate branded reports to include your client’s logo as well.

Reporting is an essential part of what we do. Being able to expand on information and stay transparent lends to our company’s outstanding reputation.

What are the top 3 WebCEO tools which your team uses most often?

The top 3 tool sets our team uses quite regularly are:

1. The Keyword Detail tool – This tool allows us to view the progression of keywords along with the ranking pages. Combining this tool with the Internal Links Optimization tool allows us to capitalize on moving link juice around websites in order to push keywords higher by easily viewing what page ranks for what search terms.

2. The Link Toxicity tool – Gives us insights on bad link mojo. You can set custom parameters to find the types of links that should not be associated with your client’s website, easily create a disavow file and submit it to Google with a few clicks.

3. Competitor Backlink Spy – A phenomenal tool that allows you to view the backlinks of a competitor’s website. If you have ever done a bit of link building, you know the importance of trying to share backlinks that your competitors have through simple outreach and backlink techniques.

Finally, do you have any recommendations from your SEO team on how we could improve WebCEO to help manage your SEO workflow?

One of the nice things about the customer help desk at WebCEO is their responsiveness to our needs.

Recently, we asked the help desk if there was a possibility to add the last scan date to the specialist’s dashboard so we could be sure on the management side of things that client accounts are being scanned by our specialists in a timely manner and to ensure we have a fresh view of the client stats at all times. This way no one is neglected and it keeps the workflow alive.

The response was quick and at the moment they are looking into it with the programmers in order to implement. Again, this would be a great feature-set for our team.

I love that WebCEO does what it takes to make agencies successful.

The post How a Digital Agency Raised Its Client Retention Rate to 95% appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

There is a term called “breaking the fourth wall” which refers to the imaginary wall between a theater stage and the audience of a performance. Normally, it’s like a real wall because the actors and actresses never acknowledge the existence of the audience until the applause at the final curtain call. But some, such as the playwright who called himself Shakespeare, have been very good at directly communicating with the audience during a performance. This can make an actor, play, movie or TV show very popular. If you watched the “Deadpool” or “House of Cards” or “Fight Club”, then you have witnessed the breaking of the fourth wall. Marketers use this term to show that one must effectively talk directly to the consumer when presenting products and services.

SEO reports are often sent with a “check-box” approach that leads to losing touch with your clients. On the one hand your reports should be well-tailored for customers and on the other hand, clients should see the value they get from your SEO services. Graphs and pie charts with visitor traffic, keyword rankings and backlink quality trends are not the objective so much as the means to communicate to clients the status of their site performance.

Conducting SEO and reporting to clients is very similar to a theater production company putting on a great performance of a true story. It’s important to “break the fourth wall” and speak directly to your customers in order to engage them, earn their trust and make them take action.

In SEO reporting, breaking the fourth wall is possible. There are several customer-centric features built into the Web CEO SEO reporting software. Before breaking the fourth wall between you and your clients, don’t forget to sign up for a 14-day Free Trial in order to see our tools in action. Let’s talk about the techniques for doing this:

Ask prospective customers “How’s it going” with an Express SEO Audit Report

Pitching your SEO services with a well-tailored express SEO audit report would be a good welcome speech to your SEO leads. How can this help you break the wall? First of all, an express SEO report is much better than a generic proposition like this:

“Hi, I am SEO expert and I can help you bring your site to the top of Google. Would you like to know what issues you have on your site?”

C’mon guys, this is usually a giant pass for many people. You will go to the spam box every time. Folks hear such propositions every day. You will not break the fourth wall this way.

What sets an express SEO Audit report apart from most initial SEO propositions is that you are providing fascinating information to people upfront while providing a professional look and personal approach. The report your prospects will be provided with should not be just a once over SEO performance overview. A good SEO lead generation report should deliver a prospect-tailored SEO analysis with coverage of important on-page and off-page SEO analysis assets. The report should help educate customers on the current SEO status of their site with detailed advice. All you need to know is their website URL and the email address to send a report to. Once you express concern about your prospects’ sites by providing real issues with possible solutions on how to fix them, the wall between you and your prospects should open up in many cases.

Using the Web CEO Lead Generation Tools which enable the automated generation of a branded SEO audit report, you can easily capture, analyze and convert high quality SEO prospects. Here you can find out how to generate qualified SEO leads and turn them into your loyal customers.

Break down the changes in your existing customer websites via the SEO Events marks on SEO report graphs

SEO reporting has little or even no value when spikes and declines on SEO report graphs are delivered to clients without the context in which the changes took place at those specific times.

Don’t prepare and send regular SEO reports without explicit notes on the graphs which explain changes in rankings or backlinks. You should take client reporting seriously unless you want to lose customers because of a lack of transparency and poor communication about which SEO actions affected client sites.

The Web CEO Journal of Events can great improve communication and transparency within SEO reports that are automatically emailed to your clients. The journal of SEO events can be used in the following cases:

• Make announcements to all your clients about the dates of Google Updates on the charts of SEO reports
• Keep an SEO diary, describing your own actions in each of your projects, where you can decide at any time whether or not to make them visible to individual clients.
• Leave SEO notes or tasks for your team for more effective and coordinated team work.
• Auto-generate notes about when you emailed manual and automatic PDF reports.

Stay alert when your clients’ websites go wrong

Being timely, pre-emptive, empathic and decisive about dealing with any negative issues of your clients is also a strong “breaking the fourth wall” technique. A good SEO service provider should keep a close eye on the following SEO factors that negatively affect site performance:

• Website rankings drop
• Competitors outranking keyword positions
• Technical SEO issues such as dropped backlinks

The Web CEO Email Alerts tool can help you get you or your SEO clients alerted as soon as a new tool scan detects negative changes in a client’s ranking positions or technical off-site/on-site SEO issues, like broken internal links and lost important backlinks. Once you set up alerts for Rank Tracking, Technical SEO issues or lost backlinks, they are sent instantly every time a specific tool scanning is complete.

Go the extra mile by speaking the translated language of your customers.

Destroy the fourth wall inalterably by speaking in the native language of your customers. Talking with your foreign or domestic customers in their actual language will help you remove any language barrier and save a lot of time and money on translators. Besides, by providing non-English SEO services, you can take control of a new local SEO market where your competitors may have fumbled the opportunity.

WebCEO is used in 196 countries! We have built a multilanguage wiki community with the ability for everyone to crowd-translate our service interface tools and reports into 146+ languages. Read about our amazing Crowd Translation tool.  This tool is available for all subscription plans including the Free plan. You can already provide SEO services in Brazilian Portuguese (99.9 % translation completed), Spanish (88.1% translation completed), Italian (83.8% translation completed), Dutch (73.5% translation completed). View a sample of an SEO report translated into Brazilian Portuguese.

Let’s break the fourth wall together!

We are all ears and we are constantly working hard to break that fourth wall ourselves in order to hear your needs and the needs of your clients. Should you have any suggestions, feel free to contact our Support Angels at: www.webceo.com/support.htm or tweet us at @webceonews.

The post How to Create Client SEO Reports Which Break the Fourth Wall appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

In 2015, Search Engine Land has featured WebCEO in its famous Enterprise SEO Tools Guide. This is quite an honor! Here is a synopsis of key features that got our service listed as best-of-breed enterprise-level SEO tools software.

The growing complexity of Internet Marketing has encouraged the SEO industry to shape up. Its savvy stakeholders have kept their expertise up-to-date and fine-tuned. Their on-going strategies now include well-integrated marketing automation software. More and more companies have created enterprise-level online brands with thousands of pages of content to optimize and hundreds of external and internal links to keep control of. The use of marketing automation software, especially SEO tools, is now critical. Here are some questions you should ask when choosing the right enterprise SEO tools provider.

When we say Enterprise SEO we mean the type of SEO campaigns that need to be implemented and maintained by enterprise-level companies. Enterprise-level companies usually have multilingual websites with more than 1000 landing pages organized in a thoughtful URL hierarchy with multiple hosting servers, consistent content creation, a digital marketing strategy, strong reputation management and a dynamic online community.

Enterprise SEO campaigns will include a basic and advanced approach to search engine optimization.

A Basic SEO approach would include:

1. Setting business goals based on a potential customer persona analysis.
2. Configuring a business traffic and performance tracking system (integration with Google Analytics and Google Webmaster Tools.
3. Evaluating and fixing crawl/audit issues (i.e.: duplicate content, slow page speed, server access errors, broken links, improper 301 and 404 redirects, multiple redirects, poor mobile user experience, non-search friendly images, Flash/Ajax issues, canonical tags issues).
4. Keyword research, categorization and landing page mapping
5. Internal link structure implementation and optimization
6. Link-bait content building (blog posts, infographics, case-studies, guides etc.)
7. Visual content ideation, creation and optimization
8. Micro-format optimization

An Advanced SEO approach would include:

1. Inbound link building (including directory and review site submission, guest post campaigns, native advertising etc.)
2. Social Media Marketing
3. Cross-channel integration between SEO, content marketing and social media marketing
4. On-site and off-site performance monitoring (i.e.: country-specific, city-specific and mobile search rank tracking, earned backlink analysis, removal and acquisition, landing page SEO analysis, website traffic analysis, social signals tracking).
5. Competitor performance research and analysis
6. Website performance reporting
7. Ongoing adjustments to existing on-page and off-page optimization based on delivered data.

Only enterprise-level SEO software allows you to integrate, scale and improve all of the basic and advanced approaches to your SEO, content and site performance data in order for you to dominate organic search results.

Here are the hallmarks of proper enterprise-level SEO accurately as practiced by Web CEO’s SEO Software:

Real-time built-in diagnostic tools to parse and identify site-wide and off-site issues with easy-to-follow checklists and recommendations.

Third-Party Analytics Data Integration to inform and evaluate keyword discovery, backlink analysis and site monitoring data integrated with Google Webmaster Tools, Ahrefs, Google Analytics and other third-party partnership services.

SEO Workflow Automation to schedule and deliver easy-to-customize reports with user-friendly dashboards and widgets.

Competitive Analytics provided in the form of informative widgets driven to gauge how well you perform against your competition.

User-Role Task Management System to build vertical and cross-functional collaboration between CEOs and their employees and contractors, such as webmasters, marketers and content managers.

Easy-to-Access Branded SEO Reporting to provide well-designed and individually branded PDF and CSV reports that can be easily shared to any user on your own sub-domain or emailed on a schedule to any client.

Single Sign On API Integration to provide remote access for and to third-party services. With API you can easily create, manage and export SEO data generated in your Web CEO account in order to combine and build your own SEO tools and offer branded SEO reports to your own clients.

White Label Program to provide large-scale digital agencies, web hosting companies & CMS developers with the ability to host their own branded SEO tools or show read-only reports on their own custom domain.

Using enterprise SEO software like Web CEO, you can get more BENEFITS than from a single-function solution:

• Run 14+ SEO tools within one interface
• Get unlimited access to SEO data, analytics and web performance
• Keep up-to-date with SEO algorithm changes
• Benefit from an efficient SEO team collaboration workflow within your organization
• Get real-time data with automated reporting

Sign up for any of the cost-effective WebCEO Enterprise-level SEO Plans and save time while managing your enterprise SEO campaigns.

The post How to Succeed In Enterprise SEO With WebCEO appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Inspired by one of our customer’s detailed and sharp-eyed WebCEO review we decided to return good for good. Thank you, Brian and each of our 1+ million users, you help the Web CEO team to make our software (cloud and desktop) work well and even better for you.

The fact is that WebCEO was designed for tech savvy users: SEOs, website owners, digital marketing geeks, who know what they need from SEO software. Our task is to provide even more than they need. WebCEO products run well thanks to:

• Our R&D specialists who research the needs of users. The research work is complemented by our personal SEO experiences and case studies (members of the Web CEO team are encouraged to have minor pet website projects (Web CEO is major one)
• Our programmers who elaborately turn ideas into action features and tools.
• While our developers are the muscles of the project and the marketing and product management departments are the brain, the heart is our support. Our Support Angels are the true heart of Web CEO! They truly love their work and our clients. Users often reflect this in their reviews.

You, our customers make Web CEO a living organism: an eternal search optimization engine. Remember, you have the keys that start the Web CEO motor. If you’d like to write a review of us at G2 Crowd, here you can submit your review.

The post Web CEO: An Insider’s View of Our SEO Platform Development appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Today we are proud to share the WebCEO review provided by DJ Kennedy, TechWyse Internet Marketing  CEO and AdLuge founder. As with any client-oriented company, we are happy to see our customers satisfied with our products and do our best to improve WebCEO every day.

Before Web CEO, reporting on keyword rankings was laborious, inaccurate and increasingly unreliable. We found that gathering this data ourselves wasn’t going to scale as we expanded our client-base and subsequently the number of reports we needed.

After working with Web CEO we have found our ranking reports to be much more accurate and reliable and we’re absolutely thrilled with how their API integrates with our proprietary lead management tool AdLuge.

Web CEO delivered more than we expected. We’re now building the fourth version of AdLuge and we’re really excited for Web CEO’s platform to be a part of our software from the start.

If you look for the way to combine SEO data and your own application or service, or if you want to offer branded SEO reports to your clients and manage your white label SEO tools, be sure to learn how to use the WebCEO API.

The post WebCEO Review: API Integration appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.