Creating quality content is the foundation of a successful online presence. Sometimes, your clients may overlook the significance of content creation, and do not realize that a top-rated website must effectively showcase products, load quickly, look appealing, and feature quality content.

But what exactly is quality content? 

In this article, we will explain everything you need to gain top search engine rankings with articles or blog posts. 

You will get practical tips, effective tools, and master the art of content creation, ensuring your clients’ websites become more than just visually appealing—they will transform into authoritative voices in the market niche. 

Stay tuned to learn how every word, every headline, and every piece of content you create can play a strategic role in climbing to the top of search results.

SEO Writing Importance

The very first and most crucial aspect to understand about SEO content is that it should be created for people first and only then for search engines. This may seem like a paradox, but it’s true—your clients should focus on user benefits. After all, creating useful content is a fundamental principle of SEO.

However, usefulness alone isn’t enough if the content isn’t optimized for search engines. Even if the content is incredibly valuable to users, your clients could lose a significant amount of traffic if it’s not searchable. People simply won’t be able to find it. 

That’s why understanding how to effectively create and optimize content is so important. Imagine that SEO acts as the bridge that connects content to search engines and users. And it’s essential to build this bridge to be both user-friendly and structurally sound.

Understanding Well-Optimized Content

Let’s look at the difference between optimized content and non-optimized content:

Well-optimized content strategically includes relevant keywords without overstuffing, follows SEO best practices in terms of metadata, alt texts, and URL structures—and is crafted to be tailored to meet the target audience’s needs.

Non-optimized content might be well-written but lacks the strategic elements that make content discoverable and rank well in search engines. It often overlooks SEO essentials such as keyword integration, proper use of headings, missing URL structure or mobile-friendly formatting.

How to create SEO content?

1. Start with Keyword Research

Every well-optimized article begins by identifying primary keywords that resonate with the target audience. These keywords form the foundation of content, so select them carefully.

To ensure an article appears in Google search results when users look for related information, utilize the WebCEO Keyword Research Tool.

Aim for keywords that have relatively high global monthly searches,  show high intent for interacting with your business, but which still manage to have a relatively low adwords bid competition. 

Remember to align content with the search intent behind the primary keyword. There are typically four types of search intent: 

• Navigational: Users want to find a specific page (e.g., “Facebook login”).
• Informational: Users want to learn more about something (e.g., “how to bake a cake”).
• Commercial: Users want to do research before making a purchase decision (e.g., “top smartphones 2024”).
• Transactional: Users want to complete a specific action, usually a purchase (e.g., “order Nike running shoes”).

Evaluate what users are most likely looking for when they type chosen keywords into a search engine, and tailor content to answer their questions or provide desired information directly and effectively.

Find Primary Keywords For Free Learn More

2. Produce High-Quality Content

Creating quality content demands both strong writing skills and expertise on the topic. Before content creation, you must possess the confidence and knowledge that preferably comes from first hand experience with the subject at hand.

This is especially crucial for topics related to health/medical advice, legal matters, financial planning, or news/current events. It’s important to remember that content significantly impacts readers’ lives and health. 

Therefore, it’s essential to approach content creation responsibly, as failure to do so can result in penalties from Google.

Publishing thoroughly researched articles authored by experts can establish credibility and trust with the audience, positioning you as a leading authority in a niche.

Place the primary keyword in key places such as the title, headings, and opening paragraph. 

If you’re interested in learning more about creating compelling posts, check out “How to Make Your Content King: Blog Posts & Infographics Optimization” by Katherine Edwards.

3. Follow the structure of the posts

When you’re writing content for SEO, it’s important to organize it using headings like H1, H2, and H3. These headings help to structure content and make it easier for both readers and search engines to understand.

Main Title (H1): This is the headline of content. It should give a clear idea of what the content is about.

Sections (H2): Use these to divide content into different parts or topics. It helps readers navigate through content easily.

Subsections (H3): These further break down the sections into smaller pieces of information. They add more detail and clarity to content.

Using these headings properly can improve content’s visibility in search results and make it more enjoyable for readers to read. It also helps people using screen readers or other assistive tools to access content easily.

4. Add Internal and External Links

Adding links is crucial for SEO. Here’s why:

Internal Links: Search engines use internal links to gauge a site’s structure and to index and prioritize important pages.

External Links: These are links that point to other websites. When websites have links to other high-quality, authoritative sites, it adds credibility to content. It also helps search engines determine the relevance and authority of content.

By using WebCEO’s Internal Link Optimization Tool, you can manage links, perform SEO copywriting wisely, streamline internal link flow effectively, and gain search engine approval.

Start Optimizing Internal Link Structure Today Learn More

5. Create an Optimized Title Tag and Meta Description

Crafting optimized title tags and meta descriptions is very important for improving the visibility of websites on search engines. Here’s how to create effective ones:

• Be Concise and Clear: Title tags should be around 50-60 characters to ensure they display fully in search results. Meta descriptions should be about 105 characters for mobiles. Ensure they succinctly describe the page’s content and you keep a threshold.
• Incorporate Keywords: Using keywords in titles and meta descriptions is first class SEO. So never forget about it. Position important keywords towards the beginning of the title to catch the user’s attention as well as that of search engine bots.
• Match Content: Ensure the title and description accurately reflect the content of the page. This improves the user experience and can reduce bounce rates by setting the right expectations.
• Encourage Clicks: Use action-oriented language and provide a compelling reason for users to click through to a page. Think of the meta description as an advertisement for content.

Let’s create some to better understand:

Title: Make a Paper Airplane: Easy Steps for Fast, Long Flights

This title tag is within 55 characters, places the primary keyword (“Make a Paper Airplane”) at the beginning, and is designed to entice users to click with promises of easy steps and effective results.

Meta Description: Learn to craft the perfect paper airplane! Discover simple techniques that fly far and fast.

This meta description is under 105 characters, includes the target keyword, and incorporates an action verb (“Learn”) to encourage clicks.

6. Optimize URL Slug

URL slug should be easy to read and relevant to the content of the page. Use clear, concise language that reflects the main topic or keywords.

Instead of underscores or spaces, use hyphens (-) to separate words in URL slug. This makes it easier for both search engines and users to read.

Remove words like “and”, “or”, “but”, “the”, and other similar stop words from URL slug. It helps shorten the URL and keeps the focus on primary keywords.

Aim for a URL slug that is brief. A shorter URL is easier to share and looks cleaner on search engine results pages.

Double check keyword availability in URL. It will aid in SEO and help users understand what the page is about before they click the link.

7. Optimize Content for Featured Snippets

Over time, Google has aimed to deliver answers to users as swiftly as possible, introducing features like featured snippets. If we search “how to make a paper airplane,” we’ll immediately see step-by-step instructions at the top of the page.

You will want your content to be chosen by Google for this purpose.

Landing in this prime spot can significantly boost the traffic to the site. Therefore, concise and informative answers to user questions boost chances of appearing in these snippets.

Here are a few steps that can help you to get that sweet spot:

• Identify Key Questions: Use Google’s “People also ask” section to find common questions related to the topic.
• Structure Answers: Organize content with clear headings and respond directly to questions with concise answers.
• Use Lists and Tables: Format information in lists or tables when possible, as this can help Google easily extract and display content.
• Update Regularly: Keep information up-to-date, as Google favors fresh, relevant content for featured snippets.

Check Competitors: Look at current featured snippets for topics. Aim to provide more clear and comprehensive answers than what is currently featured.

You can learn more by reading What’s in SEO: How to Get Featured Snippets for Your Site by Brian Gareth.

How Can WebCEO Assist You in Creating Well-Optimized Content?

In response to the critical role of content optimization, our team developed the WebCEO Content Assistant. How does it work? Really simple.

Input a page from a client’s website, add some intent oriented keywords and the tool will compare the page’s performance against pages from your client’s competitors (the pages on the Internet that score best for those keywords). 

This allows you to see how competitors use the keywords you’re targeting. What’s truly exceptional about this tool is that it provides personalized content tips. 

By utilizing these tips along with our tool, you can ensure that you will add all the crucial elements of content optimization.

Get Personalized Content Tips For Free Learn More

Our copywriting artist, Brian Gareth, has published a detailed guide titled ‘7 Things You Need to Optimize Your Content for SEO,’ where you can discover even more tips on content optimization and learn how to use the SEO Content Assistant effectively.

Final Word

That’s essentially all you need to know to begin crafting SEO-optimized content. 

By applying the techniques and tips discussed in this article, content will perform well on search engine results pages. 

Moreover, WebCEO can simplify SEO efforts and enhance their effectiveness. Start with WebCEO to not only streamline the content creation process but also to ensure it hits the mark every time.

Start your free trial today and boost content creation to the next level.

Access SEO Writing Tools In All-in-All Platform with WebCEO! LEARN MORE

The post Write to Rank: Make Your Content Outperform with WebCEO’s Content Assistant appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Selecting the ideal SEO tools has always been challenging, especially with an overwhelming number of options claiming to be the ‘best.’ What distinguishes a genuinely beneficial tool, however, is its uniqueness and its capacity for unearthing fresh SEO opportunities that others might overlook. 

Today’s article aims to take you on a guided tour of the toolkit, specifically engineered to deliver actionable insights that empower you to make data-backed decisions. These are not just insights; they’re your new arsenal in the driver’s seat of your SEO strategy.

Find The Most Profitable Keywords

Keyword research isn’t just a task; it’s a fundamental aspect of SEO that serves as the blueprint for your entire campaign. Without keyword research, your SEO strategy would lack direction, making it difficult to target the right audience and achieve your objectives.

The concept is simple: identify the words or phrases people will likely type into search engines when looking for content, products, or services like yours. However, not all keywords are equal. You want to target those high in search volume but low in competition—what we call “high-value keywords.” These are the gems that WebCEO’s Keyword Tool is specifically designed to unearth.

It doesn’t just throw a random list of keywords at you; it gives you data-backed suggestions tailored to your specific industry and target audience. With metrics like the Keyword Effectiveness Index and Global monthly searches, you can prioritize which keywords are worth pursuing and which are better left untouched.

The Search Trends feature enables you to track the popularity of specific keywords over time, offering insights into which terms could be valuable to incorporate into your website’s content during certain periods.

In addition, you can use Average Cost Per Click value to understand the average price that advertisers historically have paid for a keyword’s bid and Bid competition to evaluate how many advertisers are bidding for a particular keyword.

Enter an initial keyword, and instantly, you’re presented with a comprehensive list of keywords, ready to be deployed or further analyzed.

A simple click on any listed keyword unveils a detailed roster of related keywords, streamlining the process of building a robust and diverse keyword portfolio.

Try WebCEO’s Keyword Tool for free! Sign Up Free

Gain a Link Mass by Spying on Competitors’ Backlinks

In the intricate dance of SEO, link building emerges as one of the most influential factors driving website visibility and ranking. In an ecosystem where authority and trust are paramount, these links are your currency, serving as tangible proof of the quality and relevance of your content. 

WebCEO’s Backlink Tool uses backlink data from Majestic, one of the most esteemed providers in the industry. One of the perks of choosing WebCEO is that you won’t need to create an extra paid account in Majestic – all necessary data is included in the cost of your service plan.

How to get more backlinks with the WebCEO platform?

You can start with the Competitor Backlink Spy tool, a resource designed to identify potential linking opportunities. Input your competitors’ URLs, and discover valuable websites that are currently linking to them and might be interested in linking to your site as well.

In the report, you can see the total number of potential backlinks for your website and use filters to find exactly what you need.

You can choose how many backlinks you will see from each competitor via the settings.

Use the Content Submission tool to achieve valuable backlinks from directories. 

Be found by potential local customers on the sites they use:

1. Submit your website to the best hand-picked local sites and directories.
2. Promote your blog in blog search engines and RSS feed directories.
3. Publish your content to photo & video sharing sites, infographic communities, and bookmarking websites.

The Content Submission tool supports seven search engines that accept automatic submissions. Besides, you can submit to directories, Local search engines, eCommerce, Content, Blog, and PPC engines that accept manual submissions. 

Finally, you can check Web Buzz Monitoring to know when someone talks about your business or industry in a blog or in the news and grow your own authority in the industry. Step into the discussion and get new relevant links and targeted traffic to your site.

Get sated with rich backlink opportunities! Sign Up Free

Keep an Eye on Your Backlinks

Discover fresh link opportunities and retain them effectively. Stay informed with real-time alerts if linking domains remove backlinks, ensuring you’re always in the loop.

The Lost Backlinks report diligently tracks the health of your backlink profile, notifying you of any vanished external links, their location, removal time, anchor text, and authority level. 

Maintain command over your backlinks and strategically determine whether to pursue the reinstatement of the lost ones.

Push Your Competitors’ Weak Points  

In the sophisticated chess game of digital marketing, understanding your competitors is not just advantageous – it’s essential.

Winning in this sophisticated chess game of digital marketing hinges on your ability to think two steps ahead, anticipate your adversaries’ moves, and turn insights into actionable strategies with precision and agility.

Your arsenal should be equipped with a meticulous analysis of competitors’ keyword allocations, content quality, backlink profiles, and user engagement strategies. The main aim of your competitive analysis is to predict where your competitors may outrank you and fine-tune your marketing strategy to avoid this.

WebCEO’s Competitor Metrics Tool allows you to observe the intricate tapestry of your competitors’ online performance with the quiet, discerning gaze of a hawk. You won’t need to switch between tools. You will have everything in one place!

The Competitor Metrics report unveils a wealth of insights, making it easy to understand how your website is doing compared to others. 

One quick look at the Traffic column lets you easily see how much organic traffic your website has versus your competitors. Unfortunately, it is impossible to find out the exact number of visitors your competitors get. The report presents approximate data collected from multiple open sources.

Adjacent to this, the Link Profile unfurls another layer of competitive intelligence and shows you how to improve your backlink profile to outrank your competitors. Pay attention to the following parameters of your competitors: Domain Trust Flow, Domain Citation Flow, Moz Domain Authority, and Moz Page Authority.

The Social Citations graph opens your ears in every corner of the social media room! It gives you a sneak peek into how often your competitors are getting mentioned on Facebook pages.
Analyzing social media mentions is a gateway to understanding the public’s perception and the sentiment surrounding your brand and competitors. Each mention, positive or negative, paints a picture of customer satisfaction, product quality, and overall reputation.

CONCLUSION

So there you have it. You’re now equipped with the tools and insights to be the James Bond of the digital marketing world. 

With a dash of spy-level intelligence and a sprinkle of savvy, watch as your SEO strategies transform, allowing you to not just keep up with the Joneses but leave them wondering, “How do they do it?”

Armed with insights and a touch of espionage, you’re not just in the game – you’re changing it.

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The post Rare Functionality You Expect from Your SEO Tools. Part 1. appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

How long have you been on the Internet? Long enough to understand what it is and how specific things work? You might have already caught the trick: the Internet is not a constant thing; it’s not the same as it was twenty years ago. The only constant thing about it – the Internet is changing every minute. Websites are getting better or worse, outdated by their appearance or the data they present. Their quantity is growing second by second and the competition for a user’s attention is getting more serious.

That is where SEO enters the game. 

If you are an ordinary visitor who searches for a specific type of information, you won’t see websites fighting to be the first and best result for your query on SERPs. You won’t see this, but fights on the Internet are hot as Hell.

If you do business on the Internet, you will most likely take an active part in these fights and, consequently, must know what SEO is and how to do it properly. If you are just starting your way in this niche, we will be honored to disclose the world of SEO for you and show what will most help you in 2021.

What is SEO and Why is it Important

SEO stands for “search engine optimization” and is a process of optimizing your website and content to be as high as possible in organic search results and get more traffic to your site. The process of such optimization includes working on different aspects of your website performance: technical, on-page (content and appearance), off-page (means of getting external popularity and recognition), link management and so on.

In simple words, a webmaster applies different techniques and strategies to make a website he or she owns popular, recognized, relevant and authoritative for users and search engines. The more the level of satisfaction with your website, the higher your website is in organic search results. Making it the first result on SERPs is the main goal of SEO.

SEO is important because it results in better website performance, better content and better user experiences. Each party gets something in the end:  

• Users get high quality content and a great place to learn something new;
• A search engine provides users with top-notch results;
• A webmaster attracts/gets more traffic, active users, conversions and revenue.

Why is SEO important for business?

The main reason is popularity:

• SEO makes a business visible on the Internet and in real life. The Internet works faster than people talk. SEO makes your business recognizable;
• SEO teaches webmasters how to make valuable connections with other websites from the same or related niches and build links that promote a website on other platforms;
• SEO includes not only organic & vertical search (maps, images) but also paid search, where a company promotes its goods and gets more conversions.

How SEO Works

Basically, SEO doesn’t work, it brings results if YOU work hard. SEO is about changes you implement.

To be more accurate, SEO consists of advice, techniques, strategies and ways of improving a website’s performance from experts and professionals, guidelines from search engines and pieces of advice from experienced users. It “gives” you points and principles to consider while working on your website to create the best user experience. If you diligently pursue all the steps, your efforts will be rewarded with better traffic, higher rankings and more conversions.

Types of SEO and SEO Tools

There are two general types of SEO: White Hat SEO and Black Hat SEO. The first one is about working on your website in an honest way following search engine guidelines: you’ll spend a lot of time and get strong results. The second one is all about sneaky tactics and dirty tricks for getting fast results: you’ll get fast results and a fast escort to the bottom from a search engine.

There are many SEO Tools. You can decide which of them to use depending on your goals.

If you want to work more on your content, you are most likely to use content SEO tools that were designed to give practical advice on how to optimize your copy for better rankings. This may concern keywords, content ideas, uniqueness checks, structure reorganization, optimization for a featured snippet and so on.

Technical SEO tools help to detect and “cure” technical errors if these are present on your website: page not found, broken pages, broken links, and so on.

Local SEO tools aim at improving your rankings and visibility in local search results. This type of tool concerns only local businesses.

SEO analysis tools are focused on detecting problems that may affect your rankings: meta tag optimization, site speed, mobile optimization, redirects and so on.

As you can see, there are a lot of SEO tools you can choose from. Just set your goals and start working. A decent set of SEO tools is a must have for webmasters who want to take the highest position on SERPs. Some prefer separate tools for a specific type of SEO research. Some like services that are able to cover multi-direction research about a website’s performance.

What is the best SEO software? – you may ask. There are a lot of good platforms you can reach your goals with. We want to present you a list of the best SEO tools for 2021!

GOOGLE SEO TOOLS

First, we can’t ignore Google SEO tools. The best free SEO tools you can get in the niche are run by Google. There’s Google Keyword Planner, Search Console, Trends, Analytics, PageSpeed Insights. All marketing people need to be logged into these on their browsers.

This tool allows you to check the mobile friendliness of your website and see if there are SEO issues (like duplicate titles and descriptions). You may even receive email alerts when Google identifies issues on your site. Unfortunately, it won’t show you a full list of technical and SEO issues on your website. An additional site audit tool is a must-have too, so you can see a full picture.

Summary: Good enough for an instant check of a website’s technical issues and mobile friendliness, but it won’t compete against the top SEO tools.

Official website: https://search.google.com/search-console/about

This is also free and it will help you get plenty of keyword suggestions, so you can research them and narrow your keyword list. You can also get bid estimates, so you can plan your advertising budget. Once you have found the best keywords for your website, you can add them to your advertising plan. You can also add them into a major SEO tool platform like WebCEO. You may finalize a list and launch a marketing campaign any time you are ready.

Summary: Google Keyword Planner is a must; it’s really informative. But you will have to wait until your account is matured to see accurate data.

Official website: https://ads.google.com/home/tools/keyword-planner/

Well, everything looks good, but when it comes to doing even more effective work, you will face the downside of free keyword tools. They usually have low limitations and really lack statistics data. You will have a hard time evaluating monthly searches, bid competition, search trends etc. – so it might not be so easy to pick the most effective keywords on a free tool. Even the AdWords keyword tool won’t give you precise data when you have just created a vendor account: you will only see huge ranges (for example, 1-10k). Once your account has matured, you will see more precise data, but that takes time and money.

ALL-IN-ONE SEO PLATFORMS

All-in-one SEO platforms can be more practical to use: there will be no need to switch between different tabs in your browser and always do separate reports. With a platform, you will feel free to focus on your goals while the software takes care of most of the monotonous tasks. So, which of the best SEO tools do you have in mind now?

Pricing: $119.95-$449.95/mo depending on the plan

At the very beginning, this platform was a great competitor metrics tool. But after a few years of work, they turned into a typical online SEO software: a rank tracker, an SEO auditor, a backlink checker etc. Using this platform will cost you $99/mo per user. That said, every additional user will cost you $70/mo. SEMrush has its own backlink tool, which is not the best, but they have integration with Majestic if you pay extra.

Summary: Some tools may be confusing at first. You can give this platform a try with the free trial period and understand if you like it or not.

Official website: https://www.semrush.com/

Pricing: $99-$999/mo depending on the plan

At first, Ahrefs’ specialization was with backlink checking. They had one of the biggest backlink databases in the niche – over 16 trillion known backlinks. Then they decided to develop more marketing SEO tools and offer a full SEO & marketing platform. Ahrefs is known for comparing websites, backlinks, PPC, organic keywords and shifts in rankings; it’s also good for page evaluating and exploring keywords. However, users have also been calling Ahrefs pricey and difficult to navigate and use.

Summary: This platform is mostly known for its backlink opportunities. They are doing really good in the niche, but the data in the non-backlink related tools is not always accurate.

Official website: https://ahrefs.com/

Pricing: $99-$299/mo depending on the plan

Having been the choice for digital agencies and optimization nerds since the turn of the century, the WebCEO platform comes with advanced tools for everything SEO: keyword research, backlink research, technical and code audits, rank tracking, social media citation monitoring, sitemap creation, manual submissions, internal link auditing and landing page optimization tools, all combined with competitor monitoring and research. Unlike SEMrush and other platforms that draw data from Majestic, the WebCEO Majestic backlink data doesn’t cost extra with fixed price plans and is only 40 cents per 1000 backlinks found when using the WebCEO Agency Unlimited Plan.

WebCEO is best known for its white label SEO implementations where partners operate their own tools on their own domains or subdomains. You can also place a lead generation button on your website to give your site visitors free site audits.

WebCEO fixed plans have no extra costs while the WebCEO Agency Unlimited Plan is very clear about its variable costs including $2 per active project per month + $4 per 1000 rank queries + 40 cents per 1000 backlinks found + 49 cents for processing more than 5 free site audits per day for your site visitors via a lead generation button. And that’s it. No hidden costs exist.

Official website: https://www.webceo.com/

Complete the Hardest SEO Tasks with WebCEO Sign Up Free

Pricing:

• Moz Pro: $99-$599/mo depending on the plan
• Moz Local: $129-$299/year depending on the plan

Moz has its own tool for backlinks and every SEO professional knows about its metrics: Domain Authority and Page Authority. With these metrics you are able to evaluate your website’s link profile. They offer a keyword tool, a link explorer, a rank tracker, an on-page grader, a web explorer and other online SEO tools. However they don’t have any tools for social media marketing. Their Keyword Research tool won’t give you precise info on local keyword demand per month – only ranges, so you’ll have to guess what keyword will be more useful among many.

Summary: Moz is quite popular, but their Rank Tracker doesn’t have instant rank checking so you will just need to wait in a line. Sometimes there is just no time for that.

Official website: https://moz.com/

Pricing: $69-$499/mo depending on the plan

Serpstat is a relatively young SEO platform with a set of decent tools for website optimization: Keyword Research (with its own keyword database of – as stated on the website – more than 5 billion keywords), Rank Tracker, Backlink Analysis, Site Audit, and other. Users emphasize its simple and extremely convenient design although it’s a little bit outdated by appearance. Serpstat seems to have affordable pricing plans starting from $69/mo. A plugin, created by the company, shows a page analysis, domain analysis, and the SEO parameters of a specific webpage. This can be added to such browsers as Google Chrome, Mozilla Firefox, and Opera.

Summary: Serpstat has proved itself to be a powerful newcomer. However, in comparison with the other more established all-in-one platforms, Serpstat is a bit weaker in terms of experience and its list of tools.

Official website: https://serpstat.com/

KEYWORD RESEARCH TOOLS

those that show you keywords you haven’t thought about but your potential customers have been thinking about:

This free SEO tool provides a lot of keyword suggestions from Google and Bing. They call themselves ‘a goldmine of insight for today’s marketers’. You can see an aggregated view of search queries with hints about the motivations and emotions of the people typing them. This will really help for inspiration and consumer insight in the age of Google. However, to use the full functionality of Answer The Public you will have to pay $99/mo.

Summary: This online SEO tool is really great to find keywords you never thought about; however, the tool may show keywords which are not relevant. Also, it may not work as well with very specific keywords.

Official website: https://answerthepublic.com/

Pricing: $27-$54/mo depending on the plan

LSI (latent semantic indexing) keywords are keywords related semantically to a main keyword. Such keywords help search engines understand your content better. LSIGraph offers you a number of keywords for your niche & topic so it’s up to you to produce contextually unique content. With a subscription you get an unlimited number of LSI keywords with important metrics such as precise search volume data and latent semantic value; you will be able to discover top performing content, serve your clients with White Label CSV & PDF reports and monitor your profitable keywords with the Project Manager Library. 

Summary: These keywords won’t drive you to position #1 instantly, but this will help your content ranking over time, when SEO effort has already been put in.

Official website: https://lsigraph.com/

Pricing: $20-$40/mo depending on the plan

An SEO tool created by Neil Patel, Ubersuggest declares itself to be an all-in-one SEO platform that offers tools for keyword research, domain research, backlink research, and site audits.

Patel’s Keyword Research Tool shows an overview of the Google SERPs for keywords with visits shown!  You will see who your direct competitors are with a full profile on their estimated monthly visits by your keyword, domain score, number of backlinks and social shares.

Summary: Neil Patel did a great job creating a convenient tool for copywriters and webmasters. However, there are two disturbing points we want to underline. You can’t see global search results for a needed keyword. Instead you will get search volume only by a specific country.

Official website: https://neilpatel.com/ubersuggest/

Pricing: $33-$299/mo depending on the plan

SpyFu has been successfully playing on the market for over a decade. Besides dealing with competitor keyword research (both for organic and paid search) the service has developed into a platform that allows users to conduct multiperspective research on their and their competitors’ keyword performance: competitor research and analysis, detailed competitors’ and your PPC campaign examination, SEO analysis, ranking and backlink analysis, SERP analysis and more. Its interface and data presentation are extremely convenient and they have PDF reporting.

Summary: SpyFu is a well-known and recognized SEO tool for spying on competitors. This platform gives a lot of data for a user to analyze and use for future campaigns. However, their set is not as full as with all-in-one SEO platforms, so the possibility of doing multifaceted research is comparatively less.

Official website: https://www.spyfu.com/

Pricing: $10-$1000 depending on the plan

An extremely useful and convenient tool which shows search volume on a query when a user starts typing it. Keywords Everywhere uses data from Google, Bing, YouTube, Amazon, EBay, Etsy, and other important chill out spots. In addition, this tool shows such graphs as “Related keywords” and “People Also Search For” with the data on global monthly search volume, CPC, and AdWords competition. A user can easily export these lists in a CSV format.

Summary: A cool and useful tool which has two disadvantages. First, it works in just two browsers: Google Chrome and Mozilla Firefox. You will need to install one of those if you don’t currently use them. And there are details which are absent but could have been of great value – this tool doesn’t have search trend and keyword difficulty features. Second, it’s become a paid platform. Actually, this is not as tragic as you might think because the price is pretty affordable: for 100,000 keywords (with CPC, search volume and AdWords competition data included) you will pay only $10. You won’t need to pay until you reach the given limit.

Official website: https://keywordseverywhere.com/

SITE AUDIT AND SEO ANALYSIS TOOLS

Google and the visitors of websites love fast loading sites with zero technical issues. So you have to audit your site for errors on a regular basis. Mobile friendliness, page speed and errors – every factor is critical.

Pricing: $29-$79/mo depending on the plan

This is a great choice for those who are working for locally oriented businesses and doing local SEO. It will be easy for you to uncover technical issues with the site’s local SEO profile. The most useful thing about BrightLocal is the ability to audit, clean and build citations from the most popular sites. Also, with BrightLocal you will never forget about Google My Business – we all know how important it is to register one’s location and keyword descriptions with search engines.

Summary: Their automated reports look really good! You’ll have to schedule a report and then wait a long time until it is scanned.

Official website: https://www.brightlocal.com/

You should ask yourself if you really need a standalone tool for technical/SEO audits. The big all-in-one SEO programs offer great auditors, so it will be much easier to use a platform instead of a variety of different SEO tools with separate logins.

LINK BUILDING AND ANALYSIS TOOLS

Pricing: $49-$399/mo depending on the plan

It shows special metrics like trust flow, citation flow, historical index, fresh index, etc. With all these metrics you can see your improvements and progress. You will see must-have data on your backlinks, so you can estimate if they are naturally earned or you’d better get rid of them. Also Majestic is a data provider – and the best SEO tools use their data.

Summary: Majestic is really cool and affordable – the biggest database on the web, with an easy interface and good usability. However, there are SEO programs that show backlinks divided into two columns: natural and unnatural.

Official website: https://majestic.com/

Pricing: €229-€2799/mo depending on the plan

This is a useful tool designed for link building and analysis. There are a few great features like link prospecting and outreach. Their most popular feature is Link Detox which scans all your backlinks and shows the ones which are at risk of a Google penalty (or already are under penalty). This tool makes identifying unnatural links easier, and a chart shows your backlink situation in percentages. In a quick glance you can analyze your backlinks and decide what to do next.

Summary: These online SEO tools are just what you need when you are running short on time and need a quick backlink profile analysis. They also offer other important SEO tools and detailed reports.

Official website: https://www.linkresearchtools.com/

Pricing: $14.90-$153.90/mo depending on the plan

Linkody is an amazing backlink monitoring tool that every webmaster should possess. Its main focus is set on monitoring your backlinks as well as tracking the success of your link-building efforts.

What’s more, Linkody automates the whole process for you! You will get notified when you gain or lose any backlinks and you will have a full overview of the necessary SEO metrics to assess your backlinks. To help you improve your link-building strategy, Linkody will give you insights into your competitors’ link building strategies.

Summary: This SEO software analyzes your backlinks as well as your competitors’ while also keeping an eye on the backlinks you are losing. Its detailed reports help you sculpt a link profile full of high-quality backlinks.

Official website: https://www.linkody.com

RANK TRACKING TOOLS

Google is completely local now, and obviously you will want to track your rankings across all the locations your customers are expected to be searching from. Rank tracking tools will always cost you some money.

Pricing: $25-$180/mo depending on the plan

This tool offers Rank Tracking, Analysis & Research and Reporting. This is a good tool to get up-to-date and easy-to-analyze SEO rankings for your website. Pro Rank Tracker supports most popular search engines, including organic desktop and mobile results, and other search elements. All the data you get can be analyzed so you see the progress. This tool also offers reporting options, so you are able to generate reports (white-labeling options are included) and send them to your clients and colleagues.

Summary: The tool is really good for rank tracking. You have to keep in mind that if you track the same keyword for a different location, on desktop and mobile search, it will cost you as 4 different terms.

Official website: https://proranktracker.com/

Pricing: $59.99-$179.99/mo depending on the plan

The tool allows you to track your global and local (by country) keyword rankings. Unfortunately, you can only rank by Google USA or Google – Your Country or Bing USA or Bing – Your Country so rankings data won’t be super accurate. You will be able to sort your keyword lists by search volume and rank; you will also be able to track changes in your rankings over time. This is standard for the industry. As for the pricing, tracking 50 keywords will cost you $59/mo.

Summary: Users enjoy WooRank’s simplicity and user-friendliness. I wish they had more accurate location data and the crawler was faster!

Official website: https://www.woorank.com/

Starting Price: $240/mo depending on the quantity of keywords and websites

It shows your SEO performance on one big dashboard. This tool takes data from Google Analytics, combines it with your rankings and allows you to solve issues. So you are able to easily and quickly find keywords which are already popular and converting.

Summary: At first, their interface is like a challenge. You have to look attentively to find powerful features. Luckily, their support is always ready to assist.

Official website: https://www.seomonitor.com/

Pricing: $49-$499/mo depending on the plan

This is a hybrid of a keyword research tool and a rank tracking tool. Its functionality has a lot in common with SEMrush, Authority Labs etc. Users enjoy getting what they need from the tool with no bells and whistles; such as advanced Featured Snippets ranking data.

Summary: Tracking your performance is easy once you get used to the interface of the tool. The reports take time to be generated so it is better to schedule them.

Official website: https://www.advancedwebranking.com/

In conclusion, to choose from all these best SEO tools, you should first decide which SEO tools and features you really need. Sometimes you can benefit even from Google SEO tools, but in most cases you will need a full SEO tools list. So, just calculate your monthly budget, remembering there may be limitations and hidden costs for different tools. This may help you pick the best SEO software.

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The post The Best Free and Paid SEO Tools for 2021 [Tried & Tested] appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

In just a few years, the best SEO tools have moved online, now performing in the cloud to collaborating users. These users can access their projects from any device, anywhere in the world. This is why online SEO software is so popular. The only serious choice people are making these days is between having free online accounts or mining the advantages of paid subscriptions.

A contemporary SEO tools list would include more than 80 online SEO programs to choose from, but a comprehensive, really good, web agency oriented set of tools can make a big difference – you can work smarter and faster with them. Some users prefer a mix of top SEO tools, while others go for all-in-one platforms. Let’s take a look at the current field:

BEST SEO TOOLS 2019

Keyword Research tools

• Answer The Public
• LSI Graph
• Google Search Console
• Google Keyword Planner
• WebCEO’s Keyword Suggestions tool

Site audit and SEO analysis tools

• Google Search Console
• BrightLocal
• WebCEO’s Technical Audit and On-Page SEO Issues tools

Link building tools

• Majestic
• Ahrefs
• Linkody
• Link Research tools
• WebCEO’s Backlink research tool

Rank Tracking tools

• Pro Rank Tracker
• WooRank
• SEO Monitor
• Advanced Web Ranking
• WebCEO’s Rank Tracking tool

All-in-one SEO platforms

• SEMrush
• Ahrefs
• Moz
• WebCEO

First, we can’t ignore Google SEO tools. The best free SEO tools you can get in the niche are run by Google. There’s Google Keyword Planner, Search Console, Trends, Analytics, PageSpeed Insights. All marketing people need to be logged into these on their browsers.

Keyword research tools

those that show you keywords you haven’t thought about but your potential customers have been thinking about:

This free SEO tool provides a lot of keyword suggestions from Google and Bing. They call themselves ‘a goldmine of insight for today’s marketers’. You can see an aggregated view of search queries with hints about the motivations and emotions of the people typing them. This will really help for inspiration and consumer insight in the age of Google. However, to use the full functionality of Answer The Public you will have to pay $99/mo.

Summary: This online SEO tool is really great to find keywords you never thought about; however, the tool may show keywords which are not relevant. Also, it may not work as well with very specific keywords.

Official website: https://answerthepublic.com/

Summary: These keywords won’t drive you to position #1 instantly, but this will help your content ranking over time, when SEO effort has already been put in.

Official website: https://lsigraph.com/

This is a free Google SEO tool and it’s a shame not to use it. Google Search Console will help you find underestimated keywords which people are already using in their Google searches to find your website. You can also analyze your site’s impressions, clicks and each keyword’s average position on Google Search as well. With the help of Google Search Console, you can make your website shine on Google Search results.

Summary: Every list of the best SEO tools includes Google Search Console. Keywords from Search Console will help you understand what people have already been searching for when they visit your website.

Official website: https://search.google.com/search-console/about

These are also free and they will help you get plenty of keyword suggestions, so you can research them and narrow your keyword list. You can also get bid estimates, so you can plan your advertising budget. Once you have found the best keywords for your website, you can add them to your advertising plan. You can also add them into a major SEO tool platform like WebCEO. You may finalize a list and launch a marketing campaign any time you are ready.

Summary: Google Keyword Planner is a must; it’s really informative. But you will have to wait until your account is matured to see accurate data.

Official website: https://ads.google.com/home/tools/keyword-planner/

Well, everything looks good, but when it comes to doing even more effective work, you will face the downside of free keyword tools. They usually have low limitations and really lack statistics data. You will have a hard time evaluating monthly searches, bid competition, search trends etc. – so it might not be so easy to pick the most effective keywords on a free tool. Even the AdWords keyword tool won’t give you precise data when you have just created a vendor account: you will only see huge ranges (for example, 1-10k). Once your account has matured, you will see more precise data, but that takes time and money. Which brings us to

This gives you a definite, not an estimated, number of a keyword’s monthly searches from the get-go and offers additional metrics that most other SEO tools don’t even have: for example, search trends (how a keyword’s monthly searches have been fluctuating throughout the year), a keyword effectiveness coefficient, clicks and impressions. WebCEO’s Keyword Research Tool can also show the number of local searches per month for an area of your choice. You can also estimate your advertising budget with the bid competition number.

Summary: Relevant keyword suggestions, precise keyword effectiveness metrics, accurate and high quality data and good usability are united in the WebCEO Keyword Suggestion tool. I absolutely love it.

Official website: https://www.webceo.com/

Site audit and SEO analysis tools

Google and the visitors of websites love fast loading sites with zero technical issues. So you have to audit your site for errors on a regular basis. Mobile friendliness, page speed and errors – every factor is critical.

This tool allows you to check the mobile friendliness of your website and see if there are SEO issues (like duplicate titles and descriptions). You may even receive email alerts when Google identifies issues on your site. Unfortunately, it won’t show you a full list of technical and SEO issues on your website. An additional site audit tool is a must-have too, so you can see a full picture.

Summary: Good enough for an instant check of a website’s technical issues and mobile friendliness, but it won’t compete against the top SEO tools.

Official website: https://search.google.com/search-console/about

This is a great choice for those who are working for locally oriented businesses and doing local SEO. It will be easy for you to uncover technical issues with the site’s local SEO profile. The most useful thing about BrightLocal is the ability to audit, clean and build citations from the most popular sites. Also, with BrightLocal you will never forget about Google My Business – we all know how important it is to register one’s location and keyword descriptions with search engines.

Summary: Their automated reports look really good! You’ll have to schedule a report and then wait a long time until it is scanned.

Official website: https://www.brightlocal.com/

You should ask yourself if you really need a standalone tool for technical/SEO audits. The big all-in-one SEO programs offer great auditors, so it will be much easier to use a platform instead of a variety of different SEO tools with separate logins.

For instance, WebCEO has Technical Audit and On-Page SEO tools which scan your site for technical and SEO errors, respectively. Both are completely free if you use the free trial and they won’t add to the variable cost of an agency level paid plan.

Summary: A technical audit for webmasters and an SEO analysis report for SEO specialists are exactly what you need to keep your website user- and search-engine-friendly. Scanning is quick so even if you forget to schedule – it will only take a minute or two!

Official website: https://www.webceo.com/

Next in line are the tools all SEO professionals love:

Link building tools

It shows special metrics like trust flow, citation flow, historical index, fresh index, etc. With all these metrics you can see your improvements and progress. You will see must-have data on your backlinks, so you can estimate if they are naturally earned or you’d better get rid of them. Also Majestic is a data provider – and the best SEO tools use their data.

Summary: Majestic is really cool and affordable – the biggest database on the web, with an easy interface and good usability. However, there are SEO programs that show backlinks divided into two columns: natural and unnatural.

Official website: https://majestic.com/

This platform is also well known for their backlink opportunities. Ahrefs offers its proprietary metrics such as DR (Domain Rating), UR (URL Rating), AR (Ahrefs Rank) which are used to estimate backlink popularity. Also, Ahrefs is not a data provider so you will have to buy a subscription to their platform to have access to their backlink tool.

Summary: This SEO software has a lot of valuable information and you just have to get used to its interface. However, it is not cheap and won’t do for small businesses or solo SEO specialists.

Official website: https://ahrefs.com/

Linkody is an amazing backlink monitoring tool that every webmaster should possess. Its main focus is set on monitoring your backlinks as well as tracking the success of your link-building efforts.

What’s more, Linkody automates the whole process for you! You will get notified when you gain or lose any backlinks and you will have a full overview of the necessary SEO metrics to assess your backlinks. To help you improve your link-building strategy, Linkody will give you insights into your competitors’ link building strategies.

The post 20+ Best SEO Tools in 2019 appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.