Welcome to an exclusive interview with Daniel Kogan, CEO of 1Digital® Agency, a leading ecommerce agency renowned for delivering remarkable revenue trajectories for its clients.

With over a decade of experience in the SEO niche, Daniel shares his insights and experiences using WebCEO, an all-in-one SEO platform that has become integral to their business. Join us in exploring 1Digital® Agency’s SEO strategies, successes, and the tools that have propelled them to the forefront of the industry.

Welly Davis: Nice to meet you Daniel. Let’s start from the beginning. When was the first time you started using WebCEO? What SEO tasks have you solved with this platform?

Daniel Kogan: Hi Welly. We started using WebCEO in 2017. We have utilized it for various SEO tasks such as keyword research, competitor analysis, rank tracking, and technical site audits. Our clients also use the tool to view their reports and track keyword rankings.

W: How does WebCEO help you with your work?

D: WebCEO streamlines our SEO processes by providing comprehensive insights and analytics. It helps us monitor our clients’ websites in real-time, track their performance, and develop effective SEO strategies.

W: Have you tried other SEO platforms? What was the decisive factor that made you choose WebCEO?

D: Yes, we have tried other SEO platforms such as Moz and SEMrush. The decisive factor for choosing WebCEO was its user-friendly interface and the ability to offer our clients access to real-time analytics through the portal. Cost was also a big factor, and WebCEO was the most inline with our budget.

W: What is your favorite tool/feature in WebCEO? (What are your top 3 most used WebCEO tools?

D: Our top three most used tools in WebCEO are:

1. Rank Tracking
2. Technical Site Audit
3. Competitor Analysis

Find Your Favorite Tools LEARN MORE

W: What features do you think should be added to WebCEO?

D: It would be beneficial to add more advanced reporting features and integration with other marketing tools like Google Ads and social media platforms. You have basic integration, but nothing of value that can help us use it as an all-in-one platform for our SEO/SEM needs.

W: Tell us about your most recent success.

D: Our most recent success involved helping a client achieve a 50% increase in organic traffic within six months by utilizing WebCEO’s comprehensive SEO tools and strategies.

W: How long have you been in the SEO niche and what challenges did your Digital Agency/SEO Agency face?

D: We have been in the SEO niche for over a decade. One of the main challenges we faced was keeping up with the constantly changing algorithms and ensuring our strategies were always up-to-date.

W: How exactly did WebCEO help your SEO team save time and costs?

D: WebCEO’s all-in-one platform allowed us to automate many SEO tasks, such as rank tracking and site audits, saving us significant time and reducing the need for multiple software subscriptions.

W: I bet you send SEO reports to your customers. Could you please tell us more about it?

D: Yes, we send monthly SEO reports to our clients. These reports include keyword rankings, traffic insights, and technical audit results, providing a comprehensive overview of their website’s performance.

W: Do you have any recommendations from your SEO team on how we could improve WebCEO to help manage your SEO workflow?

D: Adding more customizable reporting options and improving the integration with other digital marketing tools would be beneficial. Also some sort of Red Flag across the board warning that we’d be able to see on the main dashboard with recommendations.

Maybe some AI integration as far as Content recommendations like how much is too much, and alerts to tell you where you need to put more focus on a high level. Like surfer SEO has.

W: How long have you been working as an SEO agency?

D: 1Digital® Agency has been operating as an SEO agency for over 10 years. We started in 2012.

W: What is your global mission?

D: 1Digital® is a full service, comprehensive ecommerce agency that achieves incredible revenue trajectories for its clients at a significant savings over the other major agencies.

W: Do you remember your first steps? Did you start with a few tools for different purposes or with an all-in-one SEO platform?

D: We started with a few separate tools for different purposes but eventually transitioned to an all-in-one SEO platform like WebCEO for efficiency. We do still use SEMRush and wish we didn’t have too but it has features that WebCEO doesn’t.

W: What SEO tools are a must for you or for any SEO specialist?

D: Essential SEO tools include keyword research tools, rank tracking tools, technical audit tools, and competitor analysis tools.

W: Which SEO tasks eat up most of your team’s time?

D: Keyword research and technical site audits are the most time-consuming tasks for our team.

W: Having so much work, did you ever miss deadlines?

D: While we strive to meet all deadlines, there have been instances where we faced challenges due to unforeseen issues. However, with efficient project management and tools like WebCEO, we minimize such occurrences.

W: What advice can you give to SEO Agencies to avoid the pain of missed deadlines?

D: Implementing a robust project management system and utilizing SEO tools that offer automation and real-time insights can help avoid missed deadlines.

W: What was the most remarkable challenge that your SEO Agency faced?

D: One of the most remarkable challenges was recovering a client’s website from a severe Google penalty, which we successfully managed by conducting a thorough audit and implementing corrective measures. 

W: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

D: Consistently producing high-quality, relevant content, optimizing for long-tail keywords, and ensuring a technically sound website are key strategies for gaining high rankings and driving traffic.

W: Which WebCEO tool really helped your agency grow?

D: The Rank Tracking tool has been instrumental in helping our agency monitor and improve our clients’ search engine rankings, contributing to our growth.

W: With so many clients, how do you keep an eye on their profiles?

D: We use WebCEO’s real-time analytics and reporting features to monitor our clients’ profiles continuously and ensure timely updates and adjustments.

W: A professional tip: how often do you recommend SEO & technical audits? How often do you usually schedule reports?

D: We recommend conducting SEO and technical audits at least once a month. We typically schedule our reports on a monthly basis to keep our clients informed of their website’s performance.

W: What do you find unique about WebCEO?

D: WebCEO’s user-friendly interface, comprehensive toolset, and client-access portal make it unique and highly valuable for our agency.

W: What is your agency like now compared to how it was when you started?

D: Our agency has grown significantly in size and expertise. We now offer a wider range of services and have a larger client base compared to when we first started.

W: Thank you for sharing your valuable experience and bits of advice!

The post How to Do SEO for Ecommerce: An Expert Interview with Daniel Kogan on Using WebCEO appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

The achievements of our customers are our achievements, especially if a user from a highly competitive sphere has got 150 Keywords ranked in the top 10 of Google SERPs and 45 Keywords in the top one position after less than a year of doing SEO with us. We’d like to introduce Benjamin Wann, a finance and accounting professional with over ten years of experience. He is helping manufacturing organizations improve their product profit margins. He shares his tips and bits of advice on the website: https://benjaminwann.com/. 

Anastasia: Hi Benjamin! Could you please give more details about the niche where you are working now? What are its main characteristics?

Benjamin Wann: Hi Anastasia! My primary niche is accounting/finance, related to manufacturing corporations. Overall, I see an incredible opportunity to establish myself in several adjacent sub-niches where I have experience and expertise.

The established competitors are only large, slow-moving organizations that publish the same shallow articles on topics. With my expertise, experience, and network, I can write about these topics with much more practicality and depth than anyone has ever done before.

My main focus is helping manufacturing organizations improve their product profit margins — to do this, a large body of material must be known and mastered. My sites share that information and are monetized through display ads, product sales, educational courses/books, and consulting services.

A: How many years have you worked in this niche? How do you see your future in it?

B: I have worked in the accounting/finance niche for ten years. My future will no longer be in working for corporations but in helping those working in and running organizations to optimize their profitability.

I plan to do consulting, build out my consulting practice to bring in others across the US & Europe (my partner is German), and do speaking/writing engagements for industry publications and conferences.

A: What role does SEO play in your business? 

B: SEO is critical for researching where the opportunities are for me to attack and build around.

I use SEO to find high volume, low competition windows to win a toe-hold in the rankings and traffic and then expand on very valuable topics. 

A: When did your website get the first boost in organic visitor traffic? How did the WebCEO platform help you with it?

B: WebCEO was my first SEO tool and has remained a key tool in my arsenal. My biggest win was “strategic questions to ask leaders.” The results showed enormous potential, which proved true. While this was only adjacent to one of my topics of “leadership,” I’ve since been able to pivot around using the “x questions to ask CEOs/leaders about x topic” over and over again to great effect.

Without WebCEO, I wouldn’t have found this keyword opportunity or I wouldn’t have been able to track progress against my goal.

A: Have you already built blueprints/ strategies that work best for you?

B: Yes, I find areas of knowledge where what is published is almost pure theory and where I know there is a real thirst for in-the-field insights. Then, I publish several articles in a series that share stories, insights, and advice on overcoming these challenges. I build content pillars that no sane person would attempt to attack- I write in a series of 20-70 articles, where I range in word count between 4k to 20k words.

A: Which SEO and SEM tasks do you accomplish most often? Which ones take most of your time? How do you save time with WebCEO?

B: I use WebCEO to monitor and maintain my site health and identify and track progress against keyword rankings.

The task that takes the most time is fixing technical site issues; WebCEO is valuable in helping me pinpoint where these issues are and sharing how to fix them.

A: Can you share some superior results achieved for your website in the last couple of years? Which WebCEO tools let you gain them, specifically?

B: The proudest keywords that I am building businesses from:

           1. Manufacturing profitability

           2. Standard costing and variance analysis

           3. Strategic questions to ask leaders

The Keyword Research tool has been very useful in finding and winning these opportunities.

My favorite view that tracks my success against major players is the Dangerous Competitors tool, when sorted by visibility score. This speaks volumes about my achievements, and what I will continue to do.

A: How do you see the SEO process ideally? How can we improve the WebCEO platform to make it better?

B: An ideal SEO tool is one that is affordable, lets me manage up to 10 projects at once, and reveals insights that others don’t see. I would love for the tool to make suggestions based upon my keywords regarding other keywords I should optimize pages for (attack) without me manually searching for them.

I really like the WebCEO dashboard feature, which highlights the most important developments, without me spending too much time on the details.

Additionally, incorporating some of the elements of Ahrefs, such as keyword difficulty/search volume would help.

A: What trends are emerging in your niche?

B: AI writing tools are dramatically increasing my ability to produce lots of amazing content in a way others cannot comprehend.

We think of ourselves as AI-augmented writers, using a suite of AI and writing tools to ensure we produce the best quality content instead of letting AI create unreadable spam. A portion of each article’s writing process is topic and competition research.

Most agencies outsource content writers to the lowest-cost provider, emphasizing quantity over quality. So, you pay a premium to get low-quality service.

A: Thank you for sharing your valuable experience and bits of advice!

The post How to do SEO to reach the top of SERPs in the financial world in less than a year appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

The financial field is one of the more serious SEO fields of maneuver. Today we want to introduce you to Glenn Blackman, a partner at FundInvoice LLP.

He shares his knowledge and experience in the financial sphere and explains how WebCEO helped establish great search engine (SEO) performance.

LEARN WHO GLENN BLACKMAN IS AND WHAT HIS COMPANY PRESENTS TO CUSTOMERS

Allen MacCannell: Good to have a conversation with you today! Thank you for giving us your consent to take part in this interview series!

Glenn Blackman: Likewise, I’m happy to be involved in this project! The financial sphere doesn’t interest enough people and I’d like to change that.

A: Is this the global mission of your company? How long have you been in the sphere?

G: At FundInvoice our mission is to enable the best business funding and invoice finance deals to UK companies. Our business finance brokerage started back in 2013.

A: What is your agency like now compared to how it was when you started?

G: We have been pleased to see our business grow consistently as customers that need help have been able to find their way to us.

A: Could you tell our readers more about your business and services you provide please?

G: As it is said on our website, we provide the UK’s first free, market research based, independent business funding & invoice finance support and search service. We specialise in business loans, invoice finance, factoring, invoice discounting, trade finance and asset finance and we have undertaken extensive, independent invoice finance research, within those sectors, to be able to help our clients find the right funding solutions that best meet their needs.

A: That’s kind of a serious matter actually. Nowadays a lot of companies, especially in a startup stage, need professional financial advice. You do such meaningful work!

MORE DETAILS ABOUT HOW SEO HELPS IN THE WORLD OF FINANCE

A: What was the process of joining the SEO field like? Did you start with a few tools for different purposes or with an all-in-one SEO platform? When was the first time you started using WebCEO?

G: Before using the WebCEO platform I had tried a few tools for scanning our website, to ensure that it was search engine friendly. Nothing was as comprehensive as WebCEO. Being able to trial the service for free allowed me to try it out and the decision to buy was a “no brainer”.

I have been using WebCEO, in my capacity as a Partner at FundInvoice LLP, since 2016. I have found the platform superb for tracking and improving my site rankings.

What do you find unique about WebCEO?

“Just how comprehensive the platform is. I feel it’s like piloting an F15 fighter jet, the amount of power at your fingertips is mind blowing!”

A: How does WebCEO help you with your work?

G: At FundInvoice we are all about finding the best business finance deals for the companies that contact us. As an example of the service we offer, on average we have been able to save clients 28% (across 2019/2020) on invoice finance quotes received elsewhere. The issue for a small business like ours is connecting with that audience of companies that are seeking that type of business funding. That is where WebCEO came in. It has helped us get our website noticed so customers could find their way to us.

A: What is your favorite tool in WebCEO and how did it help in your work?

G: Broken link alerts from the Website Audit! Before I used WebCEO I had no idea how often you end up with broken links on your site. They impact the customer experience and can be perceived negatively by search engines. The software is constantly checking and alerting you to any problems that you need to fix.

Checking search rankings with the Rank Tracking tool is of course the most used, but I also like seeing how we are doing up against our competition in the Competitor Metrics tool.

Site audit in general has served us well. There have been so many broken links that have surfaced over the years, each one affects the customer journey. The way that WebCEO constantly checks for broken links allows me to fix them immediately.

A: Which SEO tasks eat up most of your team’s time?

G: Creating quality content is the primary focus of our available time.

A: How exactly did WebCEO help optimize your working process and save your time?

G: The amount of time that would be required to undertake tasks such as checking search engine rankings would be enormous. The software does in minutes what would take days to complete manually.

A: Can you share some figures on how WebCEO helps you dramatically cut your costs?

G: It is hard to underestimate how much time it has saved. We would have needed several people employed full time to conduct the type of analysis that the platform produces in a few minutes.

A: How do you track your SEO results?

G: We use the reports. I schedule weekly reports of rankings and I monitor related articles that have been published on the web.

A: What was the most remarkable challenge that your company faced?

G: The biggest challenge for our business has been how to promote our business without any marketing budget. Aside from the maintenance of our site and a few automation tools, we do not spend any money on promotion and advertising. WebCEO has been a key part of enabling us to achieve results without having to spend money on advertising.

USEFUL ADVICE ON ESTABLISHING AN EFFICIENT WORKFLOW

A: You have never missed deadlines. What advice can you give to other companies and businesses to avoid the pain of missed deadlines?

G: Be realistic when agreeing on targets and always factor in a margin for delays.

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

G: The quality of the content that you produce is the most important factor. If it’s poor nothing will help. If you produce good content, others will engage with you.

A: How do you keep an eye on multiple customers’ profiles?

G: We only have our own profile to worry about, but I can see how SEO consultants could manage multiple clients via the platform. We have tracked our other domains and it is easy to switch between projects.

A: A professional tip: how often do you recommend SEO & technical audits? How often do you usually schedule reports?

G: I schedule them once a week, that seems enough to see changes and it gives me time to react to the information.

A: Thanks for being with us today, Glenn!

G: Thank you for inviting me!

READ MORE:

• SEO Competitor Analysis: Moving Up the Food Chain in 10 Steps

• How to Do an SEO Competitor Analysis in 7 Steps

• 15 Quick Ways to Improve Your SEO & Rankings

The post How to Do SEO for Financial Services in the UK: an Expert’s Review of WebCEO appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Hello to everyone who keeps track of our SEO success stories from other WebCEO users! Today’s SEO star interview is with Bronson Harrington, an SEO consultant from Costa Rica. He shares his twenty-year SEO experience in the online casino and gambling niches and gives some advice to our audience. 

GENERAL BACKGROUND OF AN SEO SPECIALIST’S WORKFLOW AND GOALS

Allen MacCannell: Nice to have you with us today, Bronson! Thank you for joining our experience sharing project! How long have you been working in the SEO niche and what challenges have you faced?

Bronson Harrington: It’s always a pleasure to be a part of such a business. I have been doing SEO consulting since 1999 and have been part of in-house teams as well as a stand-alone consultant.

I have worked in many niches over the past 20 years but mostly the online casino and gambling niches where SEO is extremely important given the level of competition and advertising restrictions on most gaming companies. It’s important to ensure that sites are highly optimized for rankings, usability and long-term growth.

The challenge I find most often is adjusting to the general level of education within companies adopting SEO and helping them to understand how SEO tactics contribute to company goals.

A: What is your global mission as an independent consultant after starting your own agency?

B: To help companies not only to understand the importance of SEO and its context within their business, but help them focus on keeping it simple when rolling out campaigns.  Focus on relevance, authority and trust for long-term success.

Expectation management is also something which is important with new clients, so education is key. 

A: Referring to your early years, do you remember your first steps? Did you start with a few tools for different purposes or with an all-in-one SEO platform?

B: It started with the annoyance of using multiple tools to build multiple reports and then pack them together. And the great frustration of learning Excel when all I needed was something simple.

I began researching many solutions, including SEO Powersuite & IBP which were great when I was working alone. However, having a cloud-based solution is way better for teamwork.

I strive for simplicity, and it was natural for me to move toward the adoption of a platform, rather than a suite of disconnected tools.

I had tried several platforms and several specialist tools for SEO research and project management. Although some are good, none offer the swiss-army knife like utility of the WebCEO platform.

WEBCEO AS A RELIABLE HELPER DURING WEBSITE OPTIMIZATION 

A: When was the first time you started using WebCEO and how does it help with your work? 

B: I first began using WebCEO when it was a desktop-only application while I was working with a gaming company in South Africa in around 2000/2001.

WebCEO helps me to greatly streamline my workflow and saves me countless time. No longer do I need to reference several tools to collect information and then stitch it all together in spreadsheet reports. Working with the live data in the platform and being able to have all my data under one roof is invaluable.

A: What do you appreciate the most in WebCEO and what tool or feature has become the main reason for your agency’s growth? 

B: I appreciate the synergy of all the tools the most. It makes the platform work for me. 

I make use of the Keyword Research feature a lot, mainly for initial site planning and then on an ongoing basis for our content creators – to ensure that they are always using a basket of relevant terms in their work.

On bigger projects, the site auditing feature and the simple, scheduled, easy-understand reports are great to share with dev teams or management. This saves huge amounts of time doing technical audits. 

WebCEO really helped my company undergo serious growth, specifically the lead-generation tool and free reports which are awesome for lead generation and closing deals.

A: All-in-one SEO platforms aim at facilitating the workflow and helping users save their resources. How exactly did WebCEO help your SEO team save time and costs? If it’s possible, can you share some figures?

B: The platform helps to streamline workflows because all users reference the same tools, data and reports which accelerate shared learning. It was a valuable tool in a recent company where I had to educate the SEO team on the latest best practices and establish a process of learning.

As mentioned, the audits are where we save the most time. The ability to set and forget is awesome.  

As far as costs go, the platform allows me to minimize the use of and reliance on a dozen or so specialist tools which were costing in excess of $1,000 a month. 

My gaming clients are hesitant to have me share specifics, but one large sportsbook saw growth across all KPI’s in 1 year, the most noteworthy being an acquisition rate increase of 200% (and not coming from a low base either) overall – and a cost per acquisition decrease (thanks to organic traffic) of 30%. 

A: The first thing customers need is results. Presentation is also important. I bet you send a lot of SEO reports. Could you please tell us more about that?

B: You are absolutely right. Reports are another thing I appreciate WebCEO for. The platform allows me to produce 2 types of reports:

• The summarized, detail free version of audits reports for management. This allows me to present only the information needed with minimal distraction.
• The full detailed version of audits for developers. This not only provides a clear list of issues and fixes, but the additional context about why fixing issues is important is something that developers appreciate.

PROFESSIONAL SEO TIPS TO IMPROVE WORKFLOW AND INCREASE EFFICIENCY

A: You’ve been in the industry for more than 20 years. Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

B: Focus on relevance, building authority and trust and the user-experience and everything will be ok in the end.

A: How do you think proceeding from your experience, what SEO tools are a must for you/for any SEO specialist?

• Keyword research
• SEO Audits
• Optimization progress tracking
• Reporting

A: A professional tip: how often do you recommend conducting SEO & technical audits? How often do you usually schedule reports?

B: We normally do audits at the end of every sprint cycle, to make sure that we stay on top of things. Then the report results are built into the next sprint. This process gets rinsed and repeated.

A: Which SEO tasks eat up most of your team’s time?

B: General project management right now. Most of the time is being spent on building SEO foundations for sites, so it’s all about onboarding them, connecting them, and getting the first audits done so dev teams have a solid and clear laundry list to work on every cycle.

A: Having so much work to be done, did you ever miss deadlines? Do you have some advice or life hacks you can give to SEO Agencies to avoid the pain of missed deadlines?

B: Yes, work is often delivered on time, but deadlines do get missed, but not very often thanks to the automated tasks list in WebCEO’s Task Manager – my audits and reports are always on time.

The best advice is to communicate clearly and often – this is why SEO married up to a framework like SCRUM/AGILE is most important.

A: What was the most remarkable challenge that your SEO Agency faced?

B: The biggest challenges are usually working with sites that have received some kind of Google penalty and are struggling to recover. These projects have proven to be the most challenging.

A: Agencies are usually oriented on a great number of customers. With so many clients, how do you keep an eye on their profiles?

B: The dashboard and setting it up to show trends etc. and summaries for groups is amazingly useful.

A: Tell us a few words about your most recent success to inspire our readers and your fellow SEOers.

B: At present a client has a growing portfolio of around 15 sites that need to be brought in line with SEO guidelines. They have grown organically and SEO was never a focal point.

The WebCEO platform has helped me manage the workload solo and standardize the site onboarding process and workflow for our team so that SEO foundations can be completed for all sites.

The added benefit is that those who work with the data are learning more about SEO thanks to the well annotated reporting.

A: Summarizing our interview: what is your agency like now compared to how it was when you started?

B: It’s gone from a mosh pit to a finely choreographed dance. 

The quality of reports, data mining, collaborations are way better, it’s a different game entirely.

A: Thank you for contributing your time! 

B: My pleasure.

READ MORE:

• How Local SEO Helped Wolften Scale Up Their Business 
• How to Do SEO for Manufacturers: An Expert’s Review of WebCEO
• How an Ex-Marketer Recovered from Burnout and Succeeded in Local Business

The post How to Do SEO for Gambling Websites: Real Experience from South Africa appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

A tough niche requires tough specialists. Manufacturing is a sphere of strict schedules, attention to details and in-depth audits. Matthew Fitzgibbons, CEO at LIBERTY Web Marketing, LLC gives some professional advice and shares his experience of working with WebCEO. 

Allen MacCannell: What is your global mission?

Matthew Fitzgibbons: My mission is to provide large agency results with small agency pricing to U.S. manufacturers and B2B companies in the US. My services include responsive websites, SEO, data analysis, copywriting, part photography, banner ads, audio and videography.

A: How long have you been in the SEO niche?

M: I founded my company in 1999 but have been doing SEO since roughly 2001.

A: When was the first time you started using WebCEO? Have you tried other SEO platforms?

M: In the early 2000s I had been using Web Position Gold for a long time. In approximately 2009 my work with this platform ended. I was forced into a position with my existing customers to hurry up and find something else. 

I tried different products. My primary concern at the time wasn’t having access to new capabilities. It was about decreasing the amount of time it would take for me to learn a new interface, because I was pretty confident that everything that I was doing was working very well for my customers. And I just didn’t want to spend a ridiculous amount of time with some interface that was going to be radically different from what I was accustomed to. 

And I discovered WebCEO.

A: How does WebCEO help you with your work?

M: WebCEO blew my mind with their incredible customer service. The company really helped me in terms of customer service which was super responsive. Skype calls and things like that – that was something I wasn’t accustomed to because every other company was decreasing the ability to get a hold of a human. 

WebCEO blew my mind with their incredible customer service.

The graphic user interface wasn’t necessarily different but after the first couple of months I got very comfortable in the things that I had been doing for so long. I had everything well-established and then I had an ability to go in and actually dig around and see what other features your software offered. 

That’s when I started to discover that you guys were really on top of the game and I probably should have been using you for years earlier because so many of the little things you just made easy. Even old YouTube videos about the tools are 90% still applicable. I’ve been really happy.

That’s when I started to discover that you guys were really on top of the game and I probably should have been using you for years earlier because so many of the little things you just made easy.

A: What do you find unique about WebCEO?

M: All-in-one tools arranged logically, but the biggest advantage is your excellent customer service with rapid responses and friendly assistants.

A: Having so much work, did you ever miss deadlines?

M: Never. In fact, I need more clients so I am eager to hear any suggestions about obtaining them.

A: What advice can you give to SEO Agencies to avoid the pain of missed deadlines?

M: Under-promise and over-deliver. Marketers are not trusted so it is essential to do what you say you’re going to. 

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

M: I have found that no plugins or tools by themselves are able to accomplish what an experienced SEO expert can do (with the right tools).

A: With so many clients, how do you keep an eye on their profiles?

M: I schedule a specific day or days in the month to focus exclusively on only one or two projects. 

A: A professional tip: how often do you recommend SEO & technical audits? How often do you usually schedule reports?

M: Monthly ranking reports, etc. Individual reports like auditing reports, I sell to customers on an as-needed basis. I never sell anything to my customers that I don’t believe is necessary.

I never sell anything to my customers that I don’t believe is necessary.

A: Thank you for contributing your time to this interview!

READ MORE:

• How Local SEO Helped Wolften Scale Up Their Business
• Lead Generation: How to Get More Leads with Content Topic Clusters
• White Labeling: What Is It and How to Work with It?

The post How to Do SEO for Manufacturers: An Expert’s Review of WebCEO appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

We want to acquaint you with Cláudio Souza from Brazil. He strives to save people’s lives and spreads information about one of the scariest diseases of our time, HIV, on his blog Soropositivo.

Cláudio is responsible for everything on his website!

WHAT IS IT LIKE TO BE A HEALTH BLOGGER?

Allen MacCannell: Hello Cláudio! What is your global mission?

Cláudio Souza: Olá Allen! That’s pretty simple. My website was born to save lives. I try to prevent people from contracting HIV. But saving lives also means helping people who are desperate, who have known they were HIV positive, or who were afraid to be and would rather not know. I believe the scope of this goes further.

A: Do you remember your first steps? Did you start with a few tools for different purposes or with an all-in-one SEO platform?

C: I started with Yoast. And it was not easy. But I knew it would be a difficult path, as Yoast gives you some options for website adjustments.

I learned many things at SEO University. After working for a few years, I found WEBCEO and it showed me best what I needed to do. When I implemented WebCEO generated tasks, the site’s visitation went up. And there was a fantastic moment that surprised me: WEBCEO showed me that there were more than 350 posts without a keyword in the “ALT” tags. I started to work post by post to adjust this error. But I realized that it would take months and months, and I started looking for something that would do this job automatically. I found this BIALT – Bulk Image Alt Text (Alt tag, Alt Attribute) with Yoast SEO that made the adjustments in conjunction with YOAST. After a week of republishing the pages and posts, in a surprising way, traffic practically quadrupled overnight! And the only thing that could have changed that were the ALT tag changes!

So, the tip given by WEBCEO was a fantastic suggestion and I’m afraid to say that I would never have known about this flaw and those blog posts would still be lost on the third or fourth page of searches.

A: In this tough matter, what challenges did you face?

C: The goal of my job is to save lives. Well, I’m not a doctor, not even a health professional. I have learned so much in the field of medicine. The good quality of my competitors’ texts forced me to seek to offer better content and to improve my content with better SEO practices, so that I would not only become “more visible”, but highly rated among visitors.

WEBCEO ended up teaching me other things such as how to improve myself in SEO practice, because better content only appears in the hands of a webmaster and blogger who aware of their responsibilities. And I am getting a good rate of frequent attendance and new visits. This is nothing that can be achieved without effort. I have gained visibility with the blog optimization work. Loyalty to my blog happened because I was better able to inform people who searched for a specific type of help, and because the world, starting with Google, treated my content better. I was driven by the vigor of the competition to improve the content of the blog. And I have seen my improvements in Analytics reports and WordPress tools. In a way of saying, the WebCEO tools also improved my level, as a person, as a human being, because you can only keep your loyal readers with reliable content.

A: Speaking about the challenges and obstacles you encountered on your way, tell us also about your most recent success.

C: My blog was in a very bad visibility situation and I was contacted by the WEBCEO team and received a proposal to use WEBCEO and I was excited to do so. I missed a tool like this and the proposal that was made to me made it possible to do useful work at a time when my work, my Blog, appeared poorly in searches.

A:  What was the most remarkable challenge that you’ve faced in SEO?

C: To have gotten into Google’s top three pages with many keywords, gaining visibility and the fantastic return to the top Google position with more than 20 keywords.

A:  Having long term experience in the niche and a lot of work under your belt, which SEO tasks now eat up most of your time?

C: I work alone, my wife revises the texts and I take care of all the tasks by myself.

HOW WEBCEO STIMULATED THIS HEALTH BLOGGER’S PRODUCTIVENESS

A: When was the first time you started using WebCEO? What SEO tasks have you solved with this platform?

C: I got to know WEBCEO around 2003/2004 when a friend explained to me the need to be careful with SEO. It was he who showed me your WEBCEO software. He allowed me to make use of the tool, even for my website, which was built on an ASP platform, and had many problems. This way I saw that I had to correct many errors. I did correct them, always taking into account the advice that WEBCEO gave me.

I took your course at WebCEO University and ended up buying the software and started working for some small companies. I am a person living with HIV and it is very difficult to get a job that is not remote. What made me most happy is knowing that I was, in some way, helping people to accept this new condition. I took advantage of the interview environment to tell people that we need serious media to deal with this subject.

I was only able to do this intervention because I was found on the second page of results. I was there because WEBCEO made me visible and it made a fantastic difference in my work and my life as well as that of thousands of people, I am not afraid to say so! I have this article on my blog and, in the end, I will deliver it to you. This helped me to come to life for 4 years and also generated a visitation to my blog that I never dreamed I could have.

I keep working on the blog and at the given moment I am still working on JOOMLA, because I had left that obsolescent technology, ASP, behind. And it was operating in joomla that I reached around 5,000 users a day and had started to have great difficulty to maintain the blog, which did not always have ads, due to the nature of the subject in question, AIDS or HIV.

In a moment of rare happiness, I received a good offer from WEBCEO and I remember very well that Allen said that they all wanted my blog to return to the relevance it once, helping to save lives. And this has always been the goal of this blog, day after day. So, I reached this number of views without using any secondary tools. All I needed was information that I used on WEBCEO.

A: How did WebCEO help you with your work?

C: Let’s see this:

Technical Audit. To get a good opinion from search engines I must have a blog or site technically optimized.

In order for you to be able to “have a good opinion about your work on the part of search engine artificial intelligence, you need to have a website that is at least almost perfect in technical terms.

One of the sources from which I take content to translate made a change to their CMS, leaving behind their entire directory tree for no reason. This was generating an immense number of 404 errors where, in fact, permanent redirection would have been necessary.

Without the WEBCEO tools I would not see these errors and, yes, I would be completely damaged in these metrics. The technical audit is an important tool and I depend a lot on it, monitoring these errors here, there and everywhere!

The same tool informs me about internal links that I broke or images that, I’m not sure how, are no longer there

WEBCEO tools helped me to “discover nuances of work” purely and simply by observing in a broad way what I really couldn’t see. When you are working on the WEB you must understand not just what you have to say.

WEBCEO has helped me to be found. And I believe in God. Not in the God who punishes. In the God Who Loves. In the same way that he looks at me and, it is strange to have to write something like that, with love, and even happiness, I am aware of His attention to the WebCEO team. There are so many other sites today doing the work that I once did alone! But the WEBCEO team looked at me!

WebCEO helped me in countless ways, with the advice that the software itself provides, including the links I should “disavow”, to the dangerous competitors that surround me and, many times, I wouldn’t even imagine, by the diverse nature in which they work.

A: After all this time, what are your top 3 most used WebCEO tools?

C:

1. Site Health

2. Keyword Research

3. Monitoring of ups and downs in the rank tracking tool!

These systems led me to understand, in the blink of an eye, the problem of having more than 300 pages without having keywords in the ALT text of each image!

A: Have you tried other SEO platforms? What was the decisive factor that made you choose WebCEO?

C: Yes. I tried others. I didn’t see anything really relevant. And there was the poverty of their support, the delay in responses, the necessary upgrades in order to do a simple new type of scan.

WEBCEO itself, as a company, is quite fair in this regard and its tools are not offered in stages of functionality but rather upgrades are offered in terms of the number of keywords or the number of search engines one needs to work with. 50 keywords is fine for me in the Solo Plan.

Everywhere I could find a technical team providing support, but with an emphasis on selling consumer plans “best suited to my needs”. WEBCEO does not have a pushy sales system. It is natural that they can offer something more to corporations than they do with bloggers. However, they always told me how to do things for free if possible. I don’t mean to demean the names of competitors. But the truth is that WEBCEO is simply unsurpassed.

A:  What did you find unique about WebCEO?

C: Support was great. I’ve never seen anything like it. Sometimes I felt I was in a bar, talking with friends while we were actually talking about an issue on my blog.

The software is amazing. But without the very old-fashion human being and his humanity, nothing could be so good

The software is amazing.

A: I am sure you’ve generated SEO reports. Could you please tell us more about that?

C: I sent them to potential sponsors. People who wanted to sponsor the blog. And I’ve used my reports to measure the blog’s growth in visits and send them charts that allow me to say: I’ve grown 350% over the previous month, and I bet I’m going to go up higher every month this year.

PROFESSIONAL SEO ADVICE AND GUIDANCE

A: What SEO tools are a must for you and what tools would you recommend for any SEO specialist?

C: Without a doubt WEBCEO and YOAST and, if necessary, BIALTY – Bulk Image Alt Text (Alt tag, Alt Attribute).

A:  An SEO specialist, especially if he or she works alone, has a lot of work to do. Did you ever miss deadlines with such a busy schedule?

C: Always!

A:  What advice can you give to SEO professionals to avoid the pain of missed deadlines?

C: Build a good team, take care of your employees like your children and give access to good software with one person for each task. Happy employees with good tools work miracles!

A:  Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

C: Work with white hat SEO tactics and try to adjust each error on your SITE or BLOG and read the articles that are offered by WEBCEO in their SEO blog.

I always learn something counterintuitive and valuable in the WebCEO Blog posts.

A:  Which WebCEO tool really helped your business grow?

C: Site Health. It is good to look over there and realize, after a while, that your work and effort are paying off, being well received. Well received by the algorithms that rank you best.

A:  How often do you recommend SEO & technical audits? How often did you usually schedule reports?

C: I suggest using Site Health once per week. Disavow bad links once a month if you run a blog with comments.

Also, pay close attention to the quality adjustment guidelines for your HTML.

When it comes to SEO, every detail counts. For better or worse. I insist. Do your work. And avoid black hat chicanery at any cost, because the long path guarantees results even in the structural adjustment of your website or blog. And I have to say that the meta Title tag is very important! Not just for SEO. Also, for the user.

A: It was such an interesting interview. Thank you Cláudio for being with us today.

C: Thank you for inviting me.

READ MORE:

• How to Make Your Content King: Blog Posts & Infographics Optimization
• How Local SEO Helped Wolften Scale Up Their Business
• Technical SEO Checklist: Issues to Audit and Fix Immediately

The post How to Optimize Your Blog to Save Lives: Successful Health Blogging in Brazil appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Hello WebCEO readers! We want to acquaint you with Martin Suttill, CEO at Data-Driven Agency 54 Solutions. 

SEO agency case studies are critical for any marketing employee to learn from in the 21^st century.  Meet Martin Suttill from 54 Solutions!

Let’s get it started! 

GETTING WISE TO 54 SOLUTIONS

Allen MacCannell: Hello Martin. We’re happy that you have agreed to take part in our project.

Martin Suttill: Hi Allen. Thanks for having me. It’s always a pleasure to share experiences and learn how other experts work, study some techniques and, maybe, innovate them and apply. This is good training!

A: You’re definitely right. Inspiring examples should never be missed. Let’s start with the basics: how long have you been working as an SEO agency and in the SEO niche specifically?

M: We have been in the SEO game for over 5 years. 

Regarding our company… We aren’t just an SEO agency; we are a Data-Driven Agency. We are primarily focused on web development and are experts in building SEO friendly sites that convert. We build sites and measure their performance over time to see how we can help them improve their conversions. 

A: What sides of the business workflow do you usually work on? 

M: This means that we need to look at the whole picture: Development, Analytics and Marketing. SEO is obviously a big part of that. If you can’t be found on Google, how are you going to make a sale? 

A: As I see, your target client area has extended over the years. Now you work globally, right?
M: Exactly. Our client base now spans the globe from Europe to the US and from South America to Australia.

A: Your company has an interesting name: 54 Solutions. Could you decipher it please?

M: That’s a common question we get from our customers on a regular basis. +54 is the dialing code in Argentina, where we started operating. And Solutions stand for digital solutions we offer to our customers.

GETTING INTO THE COMPANY’S EXPERIENCE WITH WEBCEO

A: Do you remember your first steps in the niche? Specifically, your “tool experience”: did you start with a few tools for different purposes or with an all-in-one SEO platform?

M: We started with a variety of tools, from Google Webmasters, to Moz, Ahrefs and Majestic. Now we just use WebCEO and sometimes Ahrefs. We chose WebCEO because it’s a great all in one tool, which includes Moz and Majestic ranking factors.

A: And when was the first time you started using WebCEO? 

M: We first started using WebCEO in June 2018

A: Two years are quite enough time to see if a platform suits your business and way of operating. How does WebCEO help you with your work?

M: It helps us to get a quick overview of the problems a client might be experiencing. We use the site audit tool to quickly find major and minor problems. It helps us gain insights into why our competitors are ranking higher than our client sites, and then see how we can improve and outperform them. 

A: Speed is indeed important. The quicker you draw an optimization plan, the better the actual optimization goes. However, often enough one conquers issues that are not a one-click deal and require several steps to be solved. What quickly fixed issues do you find using the WebCEO platform? 

M: We have solved many problems with the software:

1. Technical issues on client sites;

2. Broken links;

3. Toxic links.

These damage user experience, ergo, rankings will go down as well. With WebCEO, we have found a solution to find, fix and track for more of them. After a while,  we know what side of our client’s website needs the most protection. 

A: What is your favorite tool/feature in WebCEO? 

M: Our favorite feature is the white label client dashboard, so clients can log in and see how their site health is, plus how their site is climbing the rankings depending on the keywords. 

Top 3 tools:

1. Site Health

2. Backlink Health

3. Keyword Research

A: When one chooses a specific SEO platform, we expect it to give us some advantages in contrast to some other on the list: better efficiency, a broader set of tools, exclusive features, price and great scan speed. Is there anything special in WebCEO that helps your SEO team save time and costs and be more effective?

M: WebCEO helps us save time & money by being able to automate reporting and repetitive tasks. This helps us concentrate on other important things to optimize and implement, thus the work is more efficient. 

A: Which WebCEO tool really helped your agency grow?

M: The leads tool is quite useful to capture new clients, so I guess that tool.

A: What do you find unique about WebCEO?

M: Great customer service. The team always responds quite quickly to any requests.

Great customer service. The team always responds quite quickly to any requests.

GOING INTO THE UPS AND DOWNS AND HELPFUL PROFESSIONAL ADVICE

A: As you have said, your company covers not only the SEO side of a website but also Development, Analytics and Marketing. These require a lot of time and tasks to complete before succeeding. Which SEO tasks eat up most of your team’s time?

M: Deep technical audits and site fixes usually are the most time-consuming.

A: You work with SEO reports and send them to your customers a lot. Could you please tell us more about it?

Indeed, we do send out reports to clients, every month we send them a PDF report to show the progress made on their sites or any problems that we may have noticed that need to be fixed. As mentioned previously we also give clients access to a dashboard which really gives them an interactive experience. 

A: With so many clients, how do you keep an eye on their profiles?

We use project management software to make sure we are in control. 

A: Having so much work, have you ever missed deadlines? And can you give our readers some advice on how to keep things on time?

We rarely miss deadlines, and if we are going to miss a deadline, then we give the client plenty of warning to manage expectations.

As to advice: it’s important to have a clear understanding of the site and the task at hand before committing to deadlines. You need to see if you are going to implement the changes required to a site or if your client has an IT department that will implement the changes. We find that with large companies that have their own development teams, they are usually the bottleneck as they often have other priorities. 

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

Look at your competitor backlink profile for a specific URL that they are ranking for, then try and get the same or better backlinks. Improve your content and try and use the correct schema markup or rich snippets. This should get you a better ranking than your competitor.

A: What SEO tools are a must for you/for any SEO specialist?

M: The Google Marketing Platform is one of the main tools, so here we use Google Search Console, Google Analytics and Google Ads, we use these a lot for research and site health etc. Of course now with WebCEO, we can see all of this inside the one platform, but we still rely on the other tools if we need to dig deeper into certain insights. 

A: Now give our readers a professional tip, please: how often do you recommend SEO & technical audits? 

M: We usually scan once or twice a month, any more than that you don’t see any real change where you can take actions that will make a difference.

A: Tell us about your most recent success, please.

Recently we have 2 great success stories:

1. We had a large site transfer from one domain to another, where we used WebCEO to help us control the transfer and also assure that the client remained in the top spot in Google UK for their keywords.

2. In Peru, we helped a large retailer (Promart) position their eCommerce site for a select range of keywords and got 90% of 200 keywords to rank in the top 3 spots in Google Peru. This has helped them increase their organic reach and conversions by at least 30% in the last 12 months.

A: Our humble congratulations for such great results! However, success inevitably goes hand by hand with hardships. What challenges did your Digital Agency face?

M: Our biggest challenge as a Digital Agency has been getting clients to understand the need for good original content and to focus their marketing efforts on specific niches. Once they understand that, the rest is simple as they soon start seeing results.

A: And one last question: what is your agency like now compared to how it was when you started?

M: Well, when we started we were 2 people, we are now a team of 6.

A: Thank you for contributing your time to this interview!

READ MORE:

•  An Israeli SEO Agency Success Story

•  SEO Agency Success Story: 198 Top 5 Google Positions in 1 Month

•  SEO Team Grew to One of the Top Digital Marketing Agencies in Canada

The post How to Run a Digital Marketing Agency in Europe and South America in 2021 appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Please welcome Lior Kahan, Founder and CEO of SEO CREATIVE, a partner in several digital ventures, and a lecturer and consultant to companies and organizations in the field of digital marketing and advertising.

We can’t change the direction of the wind, but we can adjust our sails to always reach our destination.

Lior works with big retailers and tells us how WebCEO helped him in SEO missions.

Allen MacCannell: Hello Lior. It’s great to have you with us today. Let’s start with the basics: how long have you been in the SEO niche and what challenges did your Digital Agency face?

Lior Kahan: Shalom Allen. I was delighted to become a part of your interview series. I’ve been a marketer since 2000 and an SEO leader since 2006. SEO Creative was established in 2010 and, since then, the biggest challenge for us as a Digital Agency has been to keep all teams as up to date as possible technologically. I started using WebCEO five years ago. The reason to change the SEO tools provider was pretty simple. I was looking for “one system to rule them all”. SEO projects are built from a tremendous number of tools and expertise. To be an expert you must catch up with all the digital evolution in general and with Google tools in particular. Luckily, WebCEO combines it all. 

I was looking for one system to rule them all. To be an expert you must catch up with all the digital evolution in general and with Google tools in particular. Luckily, WebCEO combines it all.

A: We are happy to see you satisfied. Now, share some words about your company please.  

L: SEO CREATIVE is an advertising agency that develops smart web marketing solutions from the strategy stage, to practice and measure the effectiveness of digital activities. 

A: A lot of big agencies go for the international market. Some of them concentrate on specific territories. Do you serve clients in your area, or do you cover clients from different locations? 

L: We serve global and local companies where the headquarters are based in the US, UK or Israel.

A: How does WebCEO help you with your work?

L: When I started using WebCEO I felt right away ‘the WOW impact’! My employees were able to start working with very high standardization and specific work methods. Tasks such as keyword competitive analysis which integrate many research tools become very accurate and easy to handle. Tasks such as tracking site performance metrics, like search engine rankings, have become clearer and more frequent. I adjusted the tasks and reports to fit my philosophy for SEO as well as create complex work plans for each of my projects and employees.

The monitoring and reporting system provides transparency, which is highly valued by our clients, and greatly facilitates the professional management work of my SEO and Account Management teams.

A: You have been using the WebCEO tools for 5 years so far. How exactly did WebCEO help your SEO team save time and money?

L: As I said before, we were looking for a system to rule them all. And your company has given this to us. The capability of WebCEO to cover a lot of fields and efficiently work with different tasks without needing to use other tools was exactly what we needed. Also, your reporting system deserves praise.

A: You mentioned SEO reports. Could you please tell us more about your relationship with them?

L: Transparency and collaboration are fundamental values in our company. WebCEO’s reporting system allows us to tailor the reports to the dimensions and requirements of our customers and share them easily.

A: Have you tried other SEO platforms? What was the decisive factor that made you choose WebCEO?

L: Yes, before WEBCEO was fully functional in our company, we used most of the Google tools as well as tools such as MOZ, ahrefs, Screaming Frog, semrush, A1 and many more. We still use many of these tools but on the margins because the WebCEO system provides us with an umbrella solution that integrates many of them and thus also saves us time and money.

A: What are your top 3 most used WebCEO tools?

L: The most used WebCEO tools are Keyword Research, Technical Audit and SEO Analysis. I get to see the websites I promote from all possible directions and adjust the work plans and work method that I have developed with my teams over the years

GET INTO SEO CREATIVE’S UPS AND LIFEHACKS

A: Our readers like inspiring stories and examples to follow. Can you tell us about your most recent success?

L: One of the biggest retailers in Israel for cellular phones, accessories and gadgets has been active since 1994 and offers an insane variety of products and services. They started working with us, on their website SEO performance, six years ago and since then:

1. the organic traffic growth, year to year, has presented a 140% increase (with no increase of SEO expenses)

2. organic SEO-related traffic is now 49.33% of the website sales turnover

3. their website has come to be their most profitable branch

Here is one month’s worth of Traffic:

A Competitor Comparison report helps us analyze our efficiency

A: I think many companies would envy such results. Our sincere congratulations on your success! When you work on specific projects, which SEO tasks eat up most of your team’s time?

L: Employee management, creation of regulated work processes, systematic and meticulous tasks. Most time-consuming tasks have not been an issue since the moment I implemented the WebCEO system within the company.

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

L: Systematic work practices are the only way to see a steady growth in traffic.

The User Manager and User Role Manager helps control the work:

The Scan Limit Profile helps control the cost:

A: Thank you for contributing your time to this interview.

READ MORE:

• The Italian Style of Doing SEO: Experience with the Details
• Business Growth in South America in 2020: a Digital Marketing Agency Thrives
• SEO Agency Success Story: 198 Top 5 Google Positions in 1 Month

The post An Israeli SEO Agency Success Story appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

Local SEO is definitely trending now, especially now when many companies have realized that turning to other local markets worldwide could help them scale up their businesses and stay afloat in a post-covid world.

We recently posted an ultimate Local SEO Guide that covers all must-do tasks in a comprehensive step-by-step way.

Today we are talking with Michał Kasprowicz,a Business Development Manager for Wolften, an international company that caters alloy materials to several European countries. Michał has been a customer of WebCEO for more than a decade, and now he shares his story with fellow marketers and those who are considering covering new markets but who need an inspiring example to get the ball rolling.

Joanne Pimanova: Michal, when did you come to the idea that you need a multilingual website? What made you take this decision? What were the technical challenges? 

Michal Kasprowicz: We thought of a multilingual website for a long time. For the past few years, our English and German versions served more as a courtesy rather than a serious source of business, however we gained some business leads from them.

With ever-changing and sometimes unpredictable situations on the market (the Covid pandemic being one of them), business owners started to think more about minimizing the risks related with sudden fluctuations in business. Hence, for us, international expansion became a key strategy not only to prevent a potential crisis, but also to gain valued and long-term business partners and keep the business stable.

We laid the first cornerstone of the international presence of our company online.:)

The first thing was to evaluate what our customers may be looking for, how they look for specific products and information, and what other companies and competitors do to serve their clients. We compared that data with what we already know about our Polish customers, at home. With that info, we were able to sketch our first draft of the strategy.

Joanne: How long did it take to launch your site in 3 more languages? How many pages did you translate?

Michal: We continually work on our web presentation. The website is something that will never be finished – sure, we conclude certain projects, but we keep working on new ones.

Our web presentation (or any web presentation, I should say) can be divided into two main parts: the part that we need and is necessary for our customers and operations (this makes approximately 70% of overall content) and the part that is a nice addition, “nice-to-have” feature with more information.

Obviously, the first part needed to be translated before launching any activities in a new country, but eventually we are going to have ALL information in ALL languages.

We are now concluding our Russian language version and it will also be a challenging project to promote and optimize Russian content to our potential customers in Russia.

Joanne: You sell specific stuff, high-quality alloy materials. Did you translate your content to English, Czech and German languages with the help of the Google Translate service? Or, did you translate it all by yourself?

Michał: I wrote and translated everything myself. For the past 12+ years, I’ve been a freelance translator working with the EN, PL and CZ languages. I lived and studied in the Czech Republic. I learned the language and I understand both the proper grammar and a “spoken”, colloquial language. I wouldn’t recommend using any automated translation to translate websites. Even though the quality of machine translations has improved significantly over the years, I believe human translation is a crucial issue and should be treated as seriously as possible. You can’t sell your products with poor language. Unique, good quality texts are also very important for SEO purposes. Uncle Bill once said “content is king”!

Even though the quality of machine translations has improved significantly over the years, I believe human translation is a crucial issue and should be treated as seriously as possible. You can’t sell your products with poor language.

I still remember when one of the biggest online auction companies with the most popular and innovative website in the world (I intentionally don’t state their name) tried to launch their operations in Poland several years ago. They failed! Why? Because they neglected the local aspect of their business. Their Polish version of the website was translated very poorly, with the majority of the crucial information either in English or just translated in such a way that puts a smile on a Polish native speaker’s face. Would you trust such a website? Would you pay for the product if you can’t really understand the terms and conditions?

Well, we definitely do not want to make such a mistake.

Joanne: Wow cool, you are really a versatile person! I also agree that you can’t sell products with poor language and that it’s critical to understand the mentality of a new market that you are approaching. Let’s talk about technology.

Were you choosing between:

(a) buying several country-specific domains, 
(b) creating several subdomains on one domain, or 
(c) creating several country-specific directories under the same domain?

Or, was the “directories” technology your first and most obvious choice?

Michał: We have local, country specific domains for the Czech (wolften.cz), Slovak (wolften.sk) and German (wolften.de) markets, but we mainly focus and base everything on one, main domain: wolften.pl, so I would choose option “c” from your list.

Joanne: Do you do any kind of local SEO? Or, was it enough to translate your site to 3 more languages?

Michał: Yes, we do local SEO. Understanding the product and conducting proper market research supported by solid data gave us an understanding of how to approach the new markets and how to optimize our landing pages to get the best results. It is never enough just to translate the website as Google changes its algorithms and one should keep an eye on what is going on with specific landing pages, how they show in SERPs and what the competition does.

Also, we never underestimate what our customers say, what they look for and how easy or difficult it is for them to find information on our website. But even with the best texts in any local language, with the best product description and well optimized landing pages, we cannot forget to properly treat those clients who do find us – providing customer service in their native language is an important aspect that marks our success. A disappointed client is the worst thing that can happen, so we also make sure that we serve our clients in the language they see on our website.

Joanne: If you do local SEO – what tasks do you regularly do? Do you track local rankings from several locations?

Michał: We approach local and global SEO with equal passion and try not to differentiate whether it’s the Czech or Polish market or the International Arena. Tracking our local rankings happens every two to three days.

An analysis of web traffic to each language version happens every day, all the time. We also try to make our website alive, by writing new content and improving and expanding the information on it.

Also, it is good to step back and look at the things with perspective: compare the results from each location and find patterns, similarities and trends that just wait to be explored. I always try to learn from the results.

A vast majority of automated tasks are done by WebCEO, which helps us to prioritize the tasks and focus on important aspects of SEO and online promotion.

Joanne: Have you registered your business in GoogleMyBusiness? Does your GMB profile help you to get more traffic and sales?

Michał: Yes, we do use Google My Business which helps us to get local traffic and reach local customers, my plan is to focus on that tool more in the future and see how it can help us gain international customers.

It is important to emphasize that our business is very specific as we work with a very homogeneous market. We also have a slightly different clientele compared to a typical online retailer, as the purchases for our products are not emotional or impulse-based. We do not use typical marketing strategies as our products are not “the best” … well.. of course they are!! but our titanium sheets are not “the strongest” nor do they shine more than those sold by other companies.

It’s important to us to have better rankings rather than huge traffic to the website. People don’t look for tungsten spherical powders for 3D printing on a daily basis, but when they eventually do, we want to be at the top of the list.

Joanne: Did you see the difference after you implemented a multi-language website? 

Michał: Of course Launching a website in a new language is one thing and optimizing and promoting it is another. The fact is, that within the first week after implementing our website and receiving the first visitors to the new language version, we got the first tangible (what can be more tangible than titanium alloys, huh? orders and the amount of requests jumped through the ceiling. For more details and figures – we still need to wait for and evaluate the results from a wider perspective.

Within the first week after implementing our website and receiving the first visitors to the new language version, we got the first tangible (what can be more tangible than titanium alloys, huh? orders and the amount of requests jumped through the ceiling.

Joanne: How does WebCEO help you with your work?

Michał: WebCEO helps to organize the tasks, the workflow and provides hints and tips related with technical issues. If I was to do it manually, using only a spreadsheet, it would take me months to analyze my website and what is going on with it.

Joanne: Have you tried other SEO platforms? What was the decisive factor that made you choose WebCEO?

Michał: Of course, I tried a lot of them. I also had a short romance with IPB (I think they are Germans or Austrians), but for some reasons the software got more complicated and since they were only a desktop version, I started to look for web based solutions.

Joanne: Michał, what is your global mission?

Michał: We want to become a global (European) leader in special alloys. That’s quite a heavy (literally) and hard (literally) thing to do, but with the proper SEO approach, online presence is the key to success. Sophisticated web presentation and easy-to-find information helped us to expand and grow and we want to keep it that way.

Since special alloys are not the most popular and frequently-purchased products, we are currently working on an e-commerce solution to reach out and gain new customers. Also, new language versions to the website (we currently have PL, CZ and EN) will also be a new task. Interestingly enough, WebCEO helps me to work with all language versions at the same time!

Joanne: Can you give 3 pieces of advice to those who are planning to run a multi-language website?

Michał:

– understand your clients in other (targeted) countries;

– do not try to think for your clients. Accept and understand that people in country A may have different preferences and a different approach than people in county B;

– be patient and draw conclusions from the results.

Joanne: Thanks a lot for your input, Michał! I am sure many of your insights will serve as a decisive factor to those who are still hesitating on whether it’s worth scaling up their business and facing new markets by going multilingual. I wish you great success in your business and openings to more countries in the nearest future!

The post How Local SEO Helped Wolften Scale Up Their Business [Case Study] appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.

We are continuing our circle of interviews with our clients and experts in the SEO niche. Meet today’s SEO specialist Lorenzo Spinosi, CEO & Digital Marketing Strategy Consultant at Spinosi Marketing Strategies s.r.l.

Lorenzo kindly shares his early experience in the niche, tells how he does SEO for big companies, gives some professional advice and explains how WebCEO helps run his business! 

GET ACQUAINTED WITH LORENZO SPINOSI

Allen MacCannell: Ciao Lorenzo! Thanks for being with us today! We are proud to interview such an expert! Can you say some words about your company? I’m sure our readers will be curious about the workflow of one of their colleagues. 

Lorenzo Spinosi: Ciao Allen! It was nice to receive your offer, and, honestly, how could I refuse it! Thanks for the kind word. Spinosi Marketing Strategies is a marketing consulting company on the Adriatic Coast in Roseto degli Abruzzi, Italy. We provide strategic consulting for the digital marketing transformation of companies, encouraging the construction of brand strategies and operational marketing tools, including SEO, which are really effective for any company’s growth. We support companies with long-term development projects, providing services with a high rate of technological innovation and always in line with their level of development.

A: Your company covers a lot in terms of the whole marketing sphere. Now, let’s dive into history. Do you remember your first steps? Did you start with a few tools for different purposes or with an all-in-one SEO platform?

L: Our team initially approached SEO by working with different tools and performing a lot of “manual” analysis operations, which WebCEO later improved upon.

A: It’s a pleasure to hear this. How long have you been working as an SEO agency?

L: We are consultants with “DNA” in digital transformation and for 9 years our focus has been on the use of strategic marketing and operational marketing tools, including SEO tools, to increase the competitiveness of client companies in different sectors.

A: Nine years is a lot of time. I bet, you have experienced a lot on your SEO path. Tell us from your expert point of view, which SEO tasks eat up most of your team’s time?

L: From my experience, SEO tasks that eat up most of our team’s time are:

• the search for interesting keywords for the client’s business;
• the search for interesting domains from which to acquire backlinks.

LEARN ABOUT LORENZO’S EXPERIENCE IN WORKING WITH WEBCEO

A: You are a long-term WebCEO client. When was the first time you started using WebCEO? What SEO tasks have you solved with this platform?

L: We started using WebCEO in 2015. 

The platform immediately made it easy to find and manage a basket of keywords relevant to our clients’ businesses, identify their positioning and dangerous organic competitors.

Also, WebCEO helps us in the daily monitoring of the SEO projects we manage. The service allows us to know about innovative algorithm updates and the latest Google My Business integration allows us to manage and monitor the local positioning of our customers and their local competitors.

A: After so many years in the SEO niche and in our service, how do you think – what SEO tools are a must for you/for any SEO specialist?

L: Definitely tools that integrate SEO on-page and off-page, such as Rank Tracking, Keyword Research, Internal Links, Backlink Checker, Competitor Backlink Spy, Technical Audit and the Landing Page SEO tool with its Keyword Placement Maps. Auditing for common SEO issues is easy with WebCEO and it’s great to have integration with Google Analytics, Google Search Console, GMB and Google Ads.

A: What are your top 3 most used WebCEO tools?

L: The 3 most used WebCEO tools are My Site Rankings, Dangerous Competitors and Keyword Research.

A: Which of the WebCEO tools have really helped your agency grow?

L: The WebCEO tool that really helped our agency grow was the accurate Keyword Research tool and the valuable insights and corrections that WebCEO provides in SEO Analysis.

A: You definitely send SEO reports to your customers. Could you please tell us more about that?

L: On a monthly basis we provide our customers with SEO reports on site positioning for their projects along with a comparison with their competitors’ positioning.

A: Are there some SEO hacks for gaining high rankings and driving traffic to a website that you can share?

L: Thoroughly analyze the market and the positioning of competitors to provide quality content relevant to users’ search intentions.

A: As is known, budget and time are key aspects in any business. How exactly did WebCEO help your SEO team save time and costs?

L: WebCEO helps our SEO experts to accurately identify the most interesting keywords for client websites with the goal of using them to reach the top positions on search engines. In this sense it provides our SEO team with many valuable insights and corrections to achieve the goal.

DIVE INTO THE VERY PROCESS OF SEOING

A: Let’s start with the most interesting part. You are an expert in the niche. Tell us about your most recent success, please.

L: Among our recent successful SEO projects are RDB Italprefabbricati and SIM Immobiliare.

RDB Italprefabbricati is the market leader in the design and supply of prefabricated sheds for every purpose of use: industrial sheds, commercial buildings, and logistics and tertiary use. Intense SEO activity allowed the positioning of the website for keywords of interest to its competitors on the first page of Google. For “Capannoni prefabbricati” (2.900 searches per month) RDB Italprefabbricati is now eighth on Google Italy.

SIM Immobiliare is a real estate agency in Novara (TO), Italy, which since 1992 offers a multitude of services to those interested in selling, buying and renting houses in Novara and its province. With WebCEO we have been working on a local SEO strategy that has made it position on the first page of Google. For “Agenzia immobiliare Novara” (1.000 searches per month) and other topics on Google Maps it is the first agency positioned.

A: With so many clients, how do you keep an eye on their projects?

L: A good practice is to plan the daily monitoring of customer projects on a set objectives. It is advisable to monitor the positioning of the site every day and understand any fluctuations compared to competitors

A: Do you serve clients in your area, or do you cover clients from different locations? 

L: We cover clients from different locations thanks to WebCEO tools, including the Google My Business tool, that allow us to develop effective Local SEO strategies for our clients.

A: Have you tried other SEO platforms? What was the decisive factor that made you choose WebCEO?

L: We tried other SEO platforms but the decisive choice fell on WebCEO because it is a complete platform that allows us to easily take care of on-page and off-page SEO features.

A: What tools did you use before your team migrated to WebCEO? What was the reason?

L: The tool we used before our team migrated to WebCEO was SEOZoom. SEOZoom does not include all WebCEO tools.

A: What do you find unique about WebCEO? 

L: In addition to the features described, our SEO team considers the WebCEO software extremely useful for the management of projects in different languages.

Our SEO team considers the WebCEO software extremely useful for the management of projects in different languages.

The post The Italian Style of Doing SEO: Experience with the Details appeared first on SEO tools & Online Marketing Tips Blog | WebCEO.